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Home > English > Search Publishers > Microsoft Advertising > How To Articles: Microsoft Advertising > Showing Historical Quality Score in the Grid

Showing Historical Quality Score in the Grid

Introduction

Quality Score (QS) is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.

Having a high QS means that Google thinks your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low QS, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad.

How to View Microsoft Advertising’s Historical Quality Score in the Grid

You can enable the viewing of Historical Quality Score (Hist. QS) by using the View Builder, available in the upper right of the grid. Once open, click to the Traffic/Cost section, then select the Hist. QS column to view it in the grid.
 

Additional Information

  • The key difference between Google’s Historical Quality Score and Microsoft Advertising’s Historical Quality Score is that, unlike Google AdWords, Microsoft Advertising’s Quality Score does not affect your cost-per-click or Ad Rank.
  • QS in the Settings is the quality score that Google is reporting for now. This should not change, even if you change the date range.

  • Hist QS is what Google/Microsoft Advertising has reported and we store it as far back as we are able. If we have no data, then it is zero. And based on the impressions, Hist QS is calculated up to the group and campaign levels as well.

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