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Search Publishers

Home > English > Search Publishers > Microsoft Advertising > Troubleshooting Articles: Microsoft Advertising > "Error: Incorrect Publisher Insertion Parameters."

"Error: Incorrect Publisher Insertion Parameters."

What is the issue?

When using the Network publisher insertion parameters {ifSearch:s}{ifContent:c} in non-Google publisher accounts, you may encounter the following error:


Error: Incorrect Publisher Insertion Parameters

What causes the Issue?

This issue occurs when the publisher insertion parameters {ifSearch:s}{ifContent:c} are used for non-Google objects, as Microsoft Advertising and other publishers only have a Search network, unlike Google which has both Search and Display.

This error is a warning, meaning that the objects did process as expected.

How to fix the issue

This error is merely a warning, and as such does not require a fix. However, if you remove the publisher insertion parameters {ifSearch:s}{ifContent:c} from your non-Google publisher accounts, this error should disappear. 

If this is not the case or you have additional questions, please contact our Customer Support team.

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