When pushing bids to publishers, you may encounter the following error message:
Error: One or more of the keyword bid amounts are less than the floor price.
This problem is most commonly caused by having a bid that is smaller than the minimum floor price (the lowest amount you can bid) in the publisher.
For example:
See the following article for details on Publisher Requirements & Restrictions.
You should set your Bid Floor rule price greater than that of the publisher. In the above example case, you might try setting your floor price to $0.08 or above to ensure bids are always above $0.05.
Search Bid and Content Bid are both mandatory fields if you are attempting to modify the keyword bid.