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Home > English > Search Publishers > Microsoft Advertising > Troubleshooting Articles: Microsoft Advertising > "The Ad Title Failed Editorial Validation." (Microsoft Ads only)

"The Ad Title Failed Editorial Validation." (Microsoft Ads only)

What Causes the Issue

This error is due to certain symbols in the headline that are incorrectly formatted after saving.

Example, if there is a registered trademark ® in the ad, you will need to save the bulk sheet as Unicode Text in order to avoid Excel from changing the symbol to a �.

How to Fix the Issue

  1. From the Creatives tab, filter under the Headline for Contains "�."
  2. Download the report and open in Excel.
  3. Make the appropriate changes using Find/Replace.
  4. Save as Unicode Text and re-upload into the Platform.
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