Gemini is a marketplace for mobile search and native advertising on Verizon’s owned and syndicated properties. With the performance and ease of search, combined with the scale and innovative canvas of native advertising, Gemini can deliver greater impact and performance for your business and brand.
The Platform supports syncing down Search, Native, and Search & Native (Hybrid) campaigns with the campaign objectives, Visit Website and Promote Brand.
The following functionality is currently available with Gemini in the Platform:
Note: Gemini Upgraded URLs are not yet supported in the Marin platform.
Below you'll find an easy-to-follow matrix outlining our full support of Gemini in the Marin Platform:
In order to link in your Gemini account, please file a ticket or reach out to your Platform representative. If your account has been previously linked and you would like to unlink it, you can unlink the account from the Channels tab in the Platform.
At the moment, you cannot select which campaigns are linked into the Platform. The Platform will automatically bring in any campaigns from your Gemini account that have had at least one impression in the last 3 days.
If there are specific campaigns you'd like to unlink from the Platform, the best way at present would be to move them to a different Gemini account.
Gemini allows duplicate campaign names to be entered into the Platform (after one has been deleted), however, this may generate the following error:
Account already contains a campaign named: "XXXX".
When this happens, rename the affected campaigns within the Gemini platform such that you can preserve historical data for the deleted campaign. This should remove the error message the next time you sync the account structure or backfill data.
The Platform supports bringing in Search, Native, and Search & Native (Hybrid) campaigns.
These will appear in the Network column of the main Campaigns grid as Search, Content, or Search, Content. You are able to view the spend for each type of Gemini campaign.
Gemini campaigns are supported by the Platform's automated bidding solution. For more information about bidding with Gemini, please read our Support Center article.
URL Builder currently supports the building and pushing of keyword and creative URLs. Bear in mind that within the Gemini platform, the keyword Destination URL is called the Landing URL. If your account is not set to use the same URL Builder settings across all publishers, then Gemini URL Builder settings are managed in the Generic tab of URL Builder.
Please note the Platform currently only supports manual editing of creative URLs. To edit keyword URLs, please update URL Builder, then wait for Autocorrect to kick off (during the nightly sync for keywords with traffic).
Important note: While the Platform does bring in the keyword param1 field, URL Builder will not handle the {param1} value in the creative URL as it does for Microsoft, so we don't recommend that you set keyword-level tracking with param1.
Below we'll address some common questions about our support for Gemini.
My Status field for Campaigns, Groups, Keywords does not get synced and edits in Marin do not get pushed to Gemini. Why?
The platform syncs the status for Campaigns, Groups, and Keywords, along with Campaign Budget. The platform currently does not support editing these Gemini objects, so any change made to these will not be pushed to Gemini.
Is there bulk management of Campaigns, Groups, or Keywords other than through the bulk passthrough option?
It is important to note that working in bulk with Gemini is very different to more prevalent publishers like Google. Unlike other publishers, Gemini groups, and keywords are not created locally in the Platform. Rather, they are 'passed through' directly to the publisher via this bulk upload, then synced back to the Platform during the nightly sync. Currently, bulk support for Gemini campaigns is not available -- campaign creation should be done within Gemini.
Creatives can be created and edited in bulk like other publishers. When adding creatives in bulk, these will be created locally in Marin before posting just as they are for Google and Microsoft. Editing Gemini creatives will not result in historical data being lost or a recreation of the edited Creative.
Is there a hard-sync option available?
The Platform does support a hard sync (also known as manual sync) option within the Platform.
This is an account-level sync that brings in Gemini campaigns objects which have not received any traffic for the current day. For active campaigns that are receiving traffic, these objects should be synced in with the nightly cost download. This sync will also trigger URL Autocorrect.
This sync is triggered by using the Sync Account option in the Platform's Linking Wizard for a particular Gemini account.
When syncing down a campaign, be certain that the campaign structure as at least one group, one keyword, and one creative present, otherwise the campaign will not be brought into Marin during the hard sync process.
Is there a Linking Wizard option for Gemini?
At this time, we do not have a Linking Wizard option for setting up your Gemini accounts.
However, we've created a quick step-by-step guide for linking your Gemini account to the Marin Platform. Click here to access the article.
How to request historical cost data for Gemini?
Contact your Marin Customer Success representative to fetch historical cost data for Gemini.
My Campaigns are not showing up in the Platform. Why?
Only campaigns that are actively receiving impressions are synced down during the nightly sync. If you have campaigns without traffic that need to be synced, please perform a hard-sync to bring these objects into the Marin platform. If URL Builder and Autocorrect are enabled, this process will kick off URL building.
Why is the description line 2 field populated when syncing Gemini creatives?
