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Yahoo! Japan has now released a new feature known as Unified Campaigns. It is similar in concept to Google’s new enhanced campaigns, in that it offers advertisers easier campaign management in an increasingly multi-device world.
The introduction of unified campaigns has resulted in a number of changes to the Platform. You are able to sync down and manage certain settings specific to unified campaigns, as explained below:
At this time, no bulk or multi edit support is available for unified campaigns within the Platform.
The following changes apply to the way in which you manage campaigns in the Platform:
The following changes have been made to the Platform’s UI as a result of unified campaigns: