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Home > English > Search Publishers > Yahoo! Japan > Troubleshooting Articles: Yahoo! Japan > Yahoo! Japan Quality Score Frequently Asked Questions

Yahoo! Japan Quality Score Frequently Asked Questions


Below you'll find some of the most common questions we receive regarding Yahoo! JAPAN Quality Score and their answers.

Note: Quality Score is called "Quality Index" in the Yahoo! Japan UI. 

Frequently Asked Questions

Is the Quality Score keyword metric supported for Yahoo! JAPAN?

The Quality Score column in the Keywords grid shows the current quality score of each keyword. However, because of the limitations of Yahoo! JAPAN API, this value is not available for viewing in the Platform now.

What is the difference between Historical Quality Score vs. Quality Score?

Historical Quality Score is obtained from each night's cost report. It is a snapshot of the keyword quality score for that particular day and may change from day-to-day. Historical Quality Score is also available as a statistical value. It is averaged using impressions as weights, so keywords and dates with higher impressions would contribute more to the final value. Keywords with 0 impressions, or dates with 0 impression would not contribute to final results. Since this column is computed as impression-weighted-average, it is available on the Campaigns, Groups, and Keywords grids.

Historical Quality Score is closely related to Quality Score. And it may be used in place of Quality Score for Yahoo! JAPAN by following below steps:

  1. View Historical Quality Score on the Keywords grid.
  2. Only select Yesterday in the calendar filter in the left-hand menu.
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