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Home > English > Social > Facebook > How To Articles: Facebook > Dynamic Ads for Destinations

Dynamic Ads for Destinations


Dynamic Ads for Destinations are a subset creative type for Dynamic Ads for Travel, offering you the ability to target Facebook users with city-level ads. By creating destination-specific ads like this, you'll be able to reach people who have shown an interest in certain travel opportunities, but not yet taken any action. 

For example, you might want to use Dynamic Ads for Destinations to reach people who've searched for a city and landed on a search results page, but haven't yet looked at individual hotels. This type of fine-grain targeting is an excellent way to drive value for your travel campaigns. 

In this article, we'll explain how to set up Dynamic Ads for Destinations. 

Before you begin implementing Dynamic Ads for Destinations, we strongly recommend that you learn how to set up Dynamic Ads for Travel, as the two are closely linked. To do so, please read our dedicated Support Center article


The process of setting up Dynamic Ads for Destinations is very similar to that of Dynamic Ads for Travel, with a couple of differences that we'll outline below. Once you've familiarized yourself with the setup process for this ad type, you'll need to be sure you meet the following requirements: 

  • You have an active Facebook pixel installed on your website which has been configured for Dynamic Ads for Travel.
  • You've set up a Facebook product catalog via the Facebook Business Manager. 
  • You've set up a Destination Feed. This is essentially a list of destination items which you've manually uploaded or fetched directly from your website. 

Once you've met the requirements above, you can follow these steps during the creation of a Dynamic Ads for Travel campaign:

  1. First, you should create your Dynamic Ads for Travel campaign with the Product Catalog Sales objective in Marin Social.
  2. Next, you'll need to select a Destination Feed from the catalog list.
  3. In the Dynamic Ads Wizard, you'll need to create new Destination Sets using your destinations catalog. 

  4. Finally, you'll need to create new Dynamic Audiences, ensuring that you create audiences based on either Search or ViewContent events. Below are Facebook's recommendations for the parameters to use for these actions. 

Important note about macros

Please note that, when building Creative Templates, the macros you use will be destination-specific if you are using Dynamic Ads for Destinations. 



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