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Home > English > Social > Facebook > How To Articles: Facebook > Facebook Messenger Home Ads

Facebook Messenger Home Ads


With the advent of the dedicated Facebook Messenger app in 2014, the door has been opened to even more promotional opportunities. With this in mind, Marin Social offers support for Facebook Messenger Home Ads. This ad type allows you to create an Outside Traffic, Conversion, or Mobile App Install campaign, then have the relevant ads display in the Facebook Messenger app itself. 

In this article, we'll explain how to get started with Facebook Messenger Home Ads in Marin Social right away. 

Important: Your campaign must include Facebook in order to deliver Messenger Home Ads.

Audiences created via the Audience Manager are meant to be used with all objectives, therefore, since Messenger placement is not compatible with all objectives, this option is grayed out or unavailable in the Audience Manager.

How it works

Messenger Home Ads appear in the Home tab of the dedicated Facebook Messenger app. When a user choose to tap on an ad, they'll be directed to the website destination, or mobile app, chosen during the ad creation process.




As of launch, this ad type cannot contain video, however image or image carousel ad units are available for use. The recommended specs for the images you can use in Messenger Home Ads are the same as News Feed, as follows: 

  • Ad specs for single: Recommended image size: 1200 x 628 pixels; Image ratio: 1.9:1

  • Ad specs for carousel: Recommended image size: 600 x 600 pixels; Image ratio: 1:1

Note: You are currently unable to crop your images, and likewise cannot upload unique creative for delivery in Facebook Messenger.


To get started with Messenger Home Ads in Marin Social, just follow these steps:

  1. First, begin the ad creation workflow as normal. 
  2. When you reach the stage for configuring your Facebook placement selections, ensure that you select both Mobile Device Placement and Feed as options.

    Important: Your campaign must include Facebook in order to deliver Messenger Home Ads.
  3. Continue the ad creation process as normal, bearing in mind the image specs mentioned above. You can use the same audience targeting options as you would for any other Facebook ad.

Important notes

  • Your Messenger ads will only appear to people on mobile devices who are using the dedicated Facebook Messenger app.
  • When a user taps on one of your Messenger Home Ads, they'll be sent to the destination chosen when creating the ad. If this destination is a website, it will open in the Messenger browser.
  • If you’d like to measure conversions related to this ad unit, please include the Facebook Pixel on your webpage to track the conversion, and use the Outside Traffic or Conversions objectives.


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