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Home > English > Social > Facebook > How To Articles: Facebook > Facebook Stories Ads for Marin Social

Facebook Stories Ads for Marin Social


Stories are becoming one of the most popular forms of social engagement, giving you as an advertiser immediate at-a-glance access to a broad range of audiences. Facebook Stories are a mobile-only content format which delivers quick snapshots of image or video content to users from pages they follow as well as brands or advertisers. 

Similar to Instagram Stories, Facebook now offers advertisers the option to leverage this vertical ad type to deliver targeted messages within a user’s Facebook Stories feed. With this in mind, Marin Social offers support for Facebook Stories as a placement position type within the platform. 




How to use Facebook Stories

In order to manage the Facebook Stories placement type in Marin Social, you can follow the standard process for creating new ads via the Marin Social Bulk Creator. Once you get to the Targeting section of the page, you’ll see the Placement options at the right-hand side of the screen.

From the Position drop-down, if you select Stories, by default we will activate both Facebook and Instagram Stories. You will need to select an Instagram account in the Destination list to be able to select Stories.

If you would like to choose only Facebook or only Instagram, you can do so from the Platform drop-down. 

Note: At launch, you will need to run Facebook Stories ads side-by-side with Instagram Stories ads. If you select Facebook Stories without also selecting Instagram Stories, you may run into sync errors. 


Facebook Stories 2.png


Facebook Stories are currently available for the following formats:

  • Bulk Page Post
  • Mobile App Install
  • Video Ad

Facebook Stories are not currently available in the following formats:

  • Page Post Ads
  • Carousel Ads

Note: Page Post Ads and Carousel Ads are available formats for Instagram Stories, but are not currently available for Facebook Stories in Marin Social. 

Depending on the objective you choose for your next Facebook Stories placement, you’ll need to be aware of certain requirements. We’ll go through these in the next section. 

Once you’ve created your Facebook Stories ads, hit the Create X Ads button. Marin Social will then make certain your new ad follows Facebook’s guidelines, including aspect ratios, file types, image sizes, and more. We’ll go through that criteria in more detail in the next section. 

Requirements for Facebook Stories

To create a Facebook Stories ad, you’ll need one of the following:

  • Single image
  • Single video
  • Single slideshow

In order to make Facebook Stories work seamlessly and to avoid any potential sync errors when pushing ads to the publisher, please bear in mind the following information with this placement. 

  • Aspect ratio: between 9:16 and 1.91:1
  • File type: .jpg or .png
  • Image size: 30 MG max
  • Image visibility length: 6 seconds max
  • Video file type: .mp4 or .mov-video
  • Video creative length: 1 - 15 seconds
  • Video file sound: 4 GM max
  • Video sound: Optional
  • Video width: Minimum of 500 px
  • Video captions: Not available; subtitles or captions must be part of video file.
  • Recommended video file type specs: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 KBPS plus

If the above criteria is not met, you might see a pop-up with information about what Marin Social has identified to be the problem. If something has gone wrong, we suggest going back to the creator and correcting the issues before re-submitting your ads. If you choose to create your ads with these mistakes, you may face sync errors. 

To learn more about Facebook's creative requirements, check out this Facebook Help article.


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