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Home > English > Social > Facebook > How To Articles: Facebook > Page / Post Metrics Definitions for Facebook

Page / Post Metrics Definitions for Facebook

Introduction

In this article, we'll define some of the key Page / Post metrics for Facebook accounts in Marin Social

Page / Post Metrics

In the table below you'll find definitions for the most commonly used Page / Post metrics.
 

NAME DEFINITION
Like Like is the metric that count your fans. Users when they have clicked on the ‘Like’ button. The number of likes on your Page as result of your ad. This refers to likes that occur within 1 day of someone viewing or 28 days after clicking on your ad.
Receive Offer Offer received are the number of times your Facebook offers were claimed within 24 hours of your ad being served or 28 days after clicking on it.
Post Like The number of Likes related to your post as a result of your ad. This refers to actions that happen within 1 day of your ad being served or 28 days after clicking on your ad.
CheckIn The number of times people are checking themselves, means localized themselves on a specific places (it could be your store or your agency).
Comment The number of times people leave a comment on your post.
Share The number of times people share your post with someone else (their friends).
Photo View The number of times your photos are viewed by people having seen your ad before
Video Click The number of clicks to play a video as a result of your ad.
Link Click The number of clicks on links appearing on your ad or Page that direct people to your sites off Facebook as a result of your ad. Actions occurred within 1 day of your ad being served or 28 days after clicking on your ad.
Follow  
Mention  
Tab view The number of times your Facebook fan page tab are seen by users having seen your ad before.
Vote  
RSVP The number of users giving a response to your event after having seen your ad.
Video View (3s) The number of Times your video was viewed for 3 seconds or more.
25% watched The number of times your video was viewed to 25% of its length, including views that skipped to this point.
50% watched The number of times your video was viewed to 50% of its length, including views that skipped to this point.
75% watched The number of times your video was viewed to 75% of its length, including views that skipped to this point.
95% watched The number of times your video was viewed to 95% of its length, including views that skipped to this point.
Website click The total number of clicks on the advertised link that happened anywhere on Facebook as a result of your ad within 1 day of your ad being served or within 28 days after clicking on your ad.
Deep link click The total number of deep link clicks on your ad.
CTA clicks Total number of clicks on the call to action button of the ad.
App store click The total number of clicks to the app store from your ad.

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