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Home > English > Social > Facebook > How To Articles: Facebook > Product Feed Upload, Product Set Splitter, and Image Designer (Beta)

Product Feed Upload, Product Set Splitter, and Image Designer (Beta)

Introduction

In this article, we'll introduce three linked features for the Marin Social platform: Product Feed Upload, Image Designer,and Product Set Splitter. As of March 2017, all three of these are currently in beta, and must be enabled for your account before being used. See the next section for an explanation of how to do this. 

Note: These features are only supported for dynamic product ad feeds. Travel feeds are not currently supported. 

Before you begin...

In order to enable the product feed upload, image designer, and product set splitting features, navigate to your Agency form and click on the Productsup beta flag. Once you've done this, you'll see a Partner Accounts accordion appear.

In the Partner Accounts accordion, specify the following information:

  • Productsup

  • Name

  • Client Secret

  • Client ID

Once you've successfully set up both the Productsup beta flag and Partner Accounts, you'll be able to use the product feed upload, image designer, and product set splitting features.

Product Feed Upload


In order to use the Product Set Splitting and Image Designer features, you'll first need to upload your product feeds to Productsup. To access this feature, head to the Marin Social platform then navigate to Config > Dynamic Ads.

 

Screen Shot 2017-10-25 at 15.52.54.png

Step-by-step

Before uploading your feed, please select your Facebook Account, Business Manager, and Product Catalog. Next, click on the Upload button to upload a Facebook product feed. Next, follow the steps listed below:

 

 

  1. First, select the Schedule Type, which can be a one-time upload, or a recurring scheduled upload.

    Note: The schedule type is stored at the product catalog level, so every feed uploaded to this catalog will follow the same schedule type. Changing the schedule type will also affect all product feeds that have already been uploaded (and that will be uploaded) to this catalog. In addition, this schedule type will only affect product feeds uploaded in this way, and that exist in Productsup. Any product feed uploaded directly to Facebook will not be affected.
     

  2. Next, select a Source. You can choose from Feed URL, Google Merchant Center, or from Productsup.

    Note: No matter the number of feeds, and the source of the feeds (i.e. feed url, Google Merchant Center, Productsup), all feeds will be merged into a single feed called Facebook Feed and they will be automatically pushed to Facebook for you.
     
    • When you refresh the grid right after the upload, you may not see an entry because the feed has not yet been pushed to Facebook (depending on the schedule type).

    • After a successful upload, you'll see only one row called Facebook Feed in the product feed grid which is representative of all the feeds managed through Productsup.

The Product Feed grid

Depending on the Facebook account, Business Manager, and Product catalog selected, you will be able to see all feeds that exist in a grid with the following values:

  1. Name

  2. Product Count

  3. Currency

  4. Latest Upload

  5. Interval

  6. Timezone

  7. URL

Note that you can click Refresh at anytime to get the latest feed data from Facebook.

Product Set Splitter


The Product Set Splitter allows advertiser to quickly create product sets in bulk all at once. This will save a lot of time testing out which products are winners and losers.

Step-by-step

 

1. To begin, click on Create New in step 1 of the Dynamic Ads Wizard, then select Multiple.
 

 

2. Next, click on Create in the Product Sets accordion to launch the Product Set Splitter feature.

 

 

3. All conditions and values will be parsed from the feed that you have uploaded via the Product Feed Uploader. You can select a number of different conditions and values to split your product sets from. You can also save your combination into a rule if you want to use it later on.

Let’s take an example and say that you have products in your feed with different colors: blue, black, and brown. You want to split up all your products by color. In this case, you would select blue, black, and brown values from the color condition. This will in turn create 3 different product sets.

 

 

4. After you click Save, you can also view your products for each product set to make sure that is the product set you want to create.
 

 

5. Finally, click Save in order to create all the product sets from the rule you have defined.

Image Designer


The Image Designer is a quick and effective way for you to create and save highly customized image templates by providing many more optimization possibilities. You can shift, resize, and rotate fields by pulling and dragging, and you can change color, transparency, font, etc. with specially designed editing tools.

The Image Designer is ideal for social channels, such as Facebook, Instagram, etc. and means that you can essentially enhance images for any marketing channel, as long as it accepts images with text.

Step-by-step

 

1. In order to apply an image template to your product set, you must first create your product set and then click the Edit button in first step of the Dynamic Ads Wizard.

Note: Image templates can only be applied to product sets that have been already created.

 

 

2. In the Edit Product Set form, select Yes for the Image Template.
 

 

3. Navigate to the bottom of the form, and click on Add in the Image Template accordion to launch the Image Designer.

 

4. Navigate through your product set and enhance your product images by using the image designer.

Using the Image Designer

Below we'll explain the specific details of the Image Designer's built-in tools, and how you can best use them to optimize the images used in your ads. 

Scope

This section allows you to:
 

  • Resize your images with a easier usage and a better overview

  • Trim the borders of your images

  • Add layers and texts with static or dynamic content

  • Add images or logos to your pictures

  • More icons available

  • Save your templates

Box Input  

This section is split into the following sub-tabs:
 

  • Layers: Defines how many layers the output image has

  • Insert: Shows the elements, that could be added by grabbing and dragging them to your image.

  • Templates: Defines all the templates created by our experts and your saved ones.

  • Settings: Defines the setup for the output image, the possible grid, the color of the canvas and the stage between Intermediate or Export/Channel.
     

Layers


In this section you can customize the single layers: Rectangular, Text, Image from URL, Dynamic Image and Dynamic Text.

 

Rectangular – Rect: Layer

 

Input

  • X-Y: Move the image to the left, right, high above or below

  • Width: Defines the width of the output image

  • Height: Defines the height of the output image

  • Fill color: Chooses the color of the internal part of the rectangular

  • Fill transparency: Select the transparency on a scale from 0 (no transparency) to 100 (fully transparent)

  • Stroke color: Chooses the color of the borders

  • Stroke width: Chooses the width of the borders

  • Stroke transparency: Select the transparency of the borders on a scale from 0 (no transparency) to 100 (fully transparent)

  • Radius X-Y: Defines the shape of the output image

  • Rotation: Defines the rotation degree of the output rectangular
     

Text: Layer

 

Input

  • X-Y: Move the text layer to the left, to the right, high above or below

  • Rotation: Defines the width of the output text section

  • Color: Chooses the color of the text

  • Stroke: Chooses the color of the borders of the text

  • Transparency: Select the transparency of the text on a scale from 0 (no transparency) to 100 (fully transparent)

  • Stroke Width: Defines the width of the borders of the text

  • Font Size: Defines the size of the text in pixel

  • Text: Here you can add manually the text

  • Font Family: Choose between 800 different fonts from the Google Fonts project

  • Font Decorations: Defines the suitable decorations of the font
     

Image: Layer - Image from URL

 

Input

  • Crop Mode: Choose to cut off the sides and top/bottom of the image

  • X-Y: Move the image to the left, right, high above or below

  • Width (%): Defines the width of the output image

  • Height (%): Defines the height of the output image

  • Transparency: Select the transparency of the added image on a scale from 0 (no transparency) to 100 (fully transparent)

  • Rotation: Defines the rotation degree of the output image

  • Source: Enter the image URL of the additional image here if it is a static input from outside your feed.
     

Dynamic Image: Layer

 

Input

  • Crop Mode: Choose to cut off the sides and top/bottom of the image

  • X/Y: Move the image to the left, right, high above or below

  • Width: Defines the width of the output image

  • Height: Defines the height of the output image

  • Transparency: Select the transparency of the added image on a scale from 0 (no transparency) to 100 (fully transparent)

  • Rotation: Defines the rotation degree of the output image

  • Image slicing properties: Customizes your dynamic image in slice mode
     

Dynamic Text: Layer

 

Input

  • Input: Selects the appropriate column where is the value you want to use as dynamic text

  • Max length: Defines the max length of the text

  • X/Y: Move the image to the left, right, high above or below

  • Rotation: Defines the rotation degree of the output image

  • Color: Chooses the color of the text

  • Stroke: Chooses the shade of the color

  • Transparency: Select the transparency of the added image on a scale from 0 (no transparency) to 100 (fully transparent)

  • Stroke Width: Defines the width of the shade color

  • Font Size (px): Defines the size of the dynamic text in pixel

  • Font Family: Choose between 800 different fonts from the Google Fonts project

  • Font Decorations: Defines the suitable decorations of the font

 

Insert


 

In this section you can find the elements, that could be added by grabbing and dragging them to your image. You can find a ´Rectangular´ box, a ´Text´ box, an ´Image from URL´ box, a ´Dynamic Text´ box and a ´Dynamic Image´ box. Choose your favorite emoticon among several cliparts.
 

Templates


 

Input

  • Global Templates: Our experts already created some templates, ready to be used. Feel free to choose and customize them in the Layers section. As soon as you have chosen your favorite one, click on load to apply it.

  • Your Template: Once the image template has been created it will automatically be saved under Your Templates. You will see this section scrolling down. You can rename the template, load it or delete it.
     

Settings



 

Input

  • Grid: Select your grid (None, 10, 60) for your output image

  • Canvas: Chooses the background color of your output image

  • Other: Select the stage from where do you want import the columns in the dynamic image.

Product Preview

After you add your image template, you can see how your products will look like with the new image template through the Product Preview accordion.

 

 

After you have decided that your products look good, you need to click save so that the platform knows that the image template must be applied to the set of products in the feed.

Frequently Asked Questions


Q: I have uploaded multiple feeds from different sources through the Product Feed upload component, so why can I only see one feed called Facebook Feed?

A: When using the feed upload component, all feeds whether they may come from different sources, will be merged into one feed and pushed to Facebook with the name Facebook Feed. Merging them into one feed does not affect the delivery of your ads or creating product sets.



 

 

 

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