DPA (Dynamic Product Ad) campaigns allow advertisers to promote thousands of items from their website catalog to the right audience on Facebook in a dynamic and automated way, elevating the cross-channel experience.
For example, if a visitor adds an item to their cart and leaves the website without purchasing, an ad of the same item will be served to them on Facebook. The advantage of the DPAs is that the target is more qualified and the ad is personalized according to the visitor's behavior on the client's website.
The Smart Sync feature now allows clients who use both Marin Search and Marin Social Platforms to clone their Google Shopping campaigns and transform them into Facebook DPAs.
Automated rules pick up the Google Shopping campaigns you have selected and send them to the Marin Social API for cloning. Marin Social will call the Facebook APIs to generate the Facebook DPA equivalent.
The Google Shopping to Facebook DPA Smart Sync feature is recommended for clients who are selling goods online and whose main objectives are to drive qualitative traffic to their website, boost sales and improve ROI. The advantages include:
Campaigns cloned with the Smart Sync feature are easy to navigate as they are transferred as DPA campaigns. Once the campaigns are launched, their creatives are adapted according to the user’s action on the client’s website.
We have listed some tips you might find useful to help you achieve the best results with the Dynamic Product Ads:
We advise you to split your audience according to the clients' behavior:
The retention days depend on the traffic sent to the website. The split above will help you to have a better vision on the performance of each audience.
Splitting the audience allows you to control the bidding type. We recommend to choose the bidding type according to the audience targeted
In order to be able to capture the attention of the users and drive qualitative traffic to your website, you need to have coherent creative elements. Even if the creative elements are chosen according to the user’s behavior, you still have the option to choose the ad format.
We suggest that you choose the format according to the audience you are targeting:
