Marin Social offers a full range of support for Facebook ads, including a wide variety of Call to Action (CTA) choices. Use these CTAs to give users a clear sense of direction.
The following Calls to Action are supported in Marin Social for Facebook ads:
| Objective type | Campaign Objective | Supported CTAs |
| App | App Installs |
|
| Branding | Brand Awareness |
|
| Engagement |
|
|
| Fan Acquisition |
|
|
| Reach |
|
|
| Video Views |
|
|
| Direct Response | Conversions |
|
| Lead Generation |
|
|
| Store Visits |
|
|
| Traffic |
|
