Introduction

Once you have created your Twitter Media Plan, you can create campaigns using different targeting and campaign elements (bidding options, target audience, creatives, etc.).

Step-by-Step

To create a new Twitter campaign, follow the steps below:
 

  1. Navigate to the campaign setup page.

  2. Set up your lifetime budget.

  3. Set up general campaign configuration.
 

• Choose between the Standard Delivery Mode and the Accelerated Delivery Mode that will deliver more impressions in a shorter time period than Standard Delivery Mode.
   
• Set up a daily/weekly/monthly or a cumulative AutoPause based on clicks, impressions, spend or Main KPI.