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Home > English > Social > Twitter > How To Articles: Twitter > Creating a Twitter Campaign

Creating a Twitter Campaign

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Once you have created your Twitter Media Plan, you can create campaigns using different targeting and campaign elements (bidding options, target audience, creatives, etc.).


To create a new Twitter campaign, follow the steps below:

  1. Navigate to the campaign setup page.



  2. Set up your lifetime budget.



  3. Set up general campaign configuration.

  • Choose between the Standard Delivery Mode and the Accelerated Delivery Mode that will deliver more impressions in a shorter time period than Standard Delivery Mode.
  • Set up a daily/weekly/monthly or a cumulative AutoPause based on clicks, impressions, spend or Main KPI.



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