Looking for ways to reach a broader audience? Amplify your Tweets using the Awareness objective for Twitter. This objective allows you to promote your existing or newly created tweets to reach a larger audience. Extend beyond the standard Tweet Engagement campaign by bidding on CPM, rather than Reach.
Designed to be an Always-on Twitter campaign objective, you only pay for impressions. However, you can also designate new bidding goals to:
In addition to the new bidding goals, you can still achieve any action you wish such as: Follows, retweets, shares, clicks through on links, and so on.
To use the Twitter Awareness objective, simply:
That’s all there is to it! For more information, please feel free to reach out to your platform representative directly.