Assign a Campaign to a Strategy

The script automatically assigns a campaign to a strategy based on recent performance of the campaign

What can I do with this?

This script helps advertisers ensure their campaigns are mapped to the correct strategy based on their business goals.

Example

 

How it works

The script compares current performance metrics to user-defined campaign performance targets and assigns the campaign to the appropriate strategy.

Requirements

Setup

  • User must define strategy assignment logic in code

Report

  • Campaign report with conversions, pub. cost, ROAS columns

Customization

  • Adjust business rules
  • Change lookback period
  • Add logic using the campaign name

 

 

Written by Wes MacLaggan

Last published at: March 25th, 2024