How can we help you?
Our application offers a flexible approach to tracking conversions and/or revenue. Revenue can be tracked in four fundamental ways:
Each method has its own benefits and drawbacks. Our goal is to allow you to use the method that makes the most sense for your business.
Below we'll outline each of the four options.
Google, Yahoo, and Microsoft all offer their own tools to track conversions. Setting up a publisher tracker involves adding a snippet of JavaScript code to your website. This code is publisher-specific and is available directly from the publisher. The primary benefit of using the publisher tracker is that keywords do not need to have unique keyword IDs since the publisher will handle tracking. Our application will download the revenue and conversion information as part of publisher cost reports.
Similar to the publisher javascript approaches, we offer you a tracking system for revenue capture. The advantage of using Marin Tracker is that you will only need a single JavaScript snippet to handle all search engines. Using the application's tracker pixel requires that each keyword have its own URL with a unique keyword ID.
MarinOne offers a comprehensive revenue upload capability. Revenue upload is the most popular approach to revenue capture. A file can be uploaded containing the conversion events that correspond to specific keywords. Revenue upload is the most “accurate” approach to revenue capture because it eliminates any discrepancies between your internal systems and what is used within the application. Revenue upload allows tracking of offline conversions, such as 800 number calls. Revenue uploads also require unique keyword IDs.
Our application has working integrations with Google Ads 360, Google Analytics, and more third-party tracking systems. For example, by linking your keywords to placements, we can capture recorded revenue events, making revenue capture seamless for customers. Contact your Marin account representative for more information.
Regardless of which integration you use and where your revenue data comes from, the same set of rules are used to attribute this data to objects linked into your client account. Here are the rules we use:
Creative ID: This is what appears in the Creative ID column in the platform-ready revenue file.
Keyword ID: This is what appears in the Keyword ID column in the platform-ready revenue file.
Keyword and Match Type pair: This is what appears in the Keyword and Match Type columns in the platform-ready revenue file.
For many search marketers, there are often several different ways in which a site visitor can convert. For example, a visitor to an ecommerce site might make a purchase, sign up for a newsletter, or look up the location of a store. Each of type of conversion is valuable to the retailer, and for optimal search management, each should be considered when determining the success of a creative or keyword. MarinOne also gives you the visibility to understand which keywords are driving which types of conversions and lets you adjust your bidding strategy to reflect differences in bids.
To learn more about setting up conversion types, including details about total conversions, total revenue, and the ID associated with your conversion type, check out our Setting Up Conversion Types Advanced Guide.