Displaying Multiple Conversion Types in the Grid
Once your conversion types have been set up, they are available in the grid as additional columns. In addition to Revenue and Conversion columns, there are several derived metrics that can be added: Cost per Conversion, Revenue per Conversion, and Revenue per Click. These can be added to any view throughout Marin using Column Selector. How To Displa...
Making Conversion Types Eligible for Bidding
When creating conversion types, you have the option of whether you want to make the conversion type eligible for bidding. Doing so will automatically add the conversion counts for this conversion type to the total conversion counts in the application. This will then allow the bidding engine to update keyword bids to optimize the conversions for this...
Offline Connect
As the digital and physical worlds become more intertwined, so too do sales funnels become more complex. It may be simple enough to attribute an online purchase to an ad click, but what happens if this conversion event actually happens in the real world? To solve this conundrum, we've developed Offline Connect -- a handy tool to help you attribute r...
Performing Test Click and Conversion
Before you begin, we suggest you check on the following things: The Tracker codes are set up on your landing pages and confirmation pages. If you are using redirects for the click capture instead of the Tracker code, make sure the URL you are using has the redirect tracking parameters. Check that the conv_type IDs have been entered into the conversi...
"500 Error - Not a Valid Request" with Search Ads 360 (DCM) Redirects
When attempting to push destination URLs, you may encounter a variation of the following error message: 500 Error: Not a valid request -- invalid checksum - Invalid or broken Search Ads 360 redirect URLs due to missing/incorrect Search Ads 360 click tags This error appears when a user attempts to push destination URLs which are missing Search Ads ...
403 Forbidden Error when using Platform Tracking
When using Marin Tracker for your revenue tracking, you may encounter a 403 forbidden error in your browser when it tries to connect to the tracker and download the pixel. This is most likely to occur when testing a site within a test environment or proxy server. What Causes The Issue? This issue can be caused by a number of different things, howeve...
Channel Connect Frequently Asked Questions
Below you'll find some of the most common questions we receive regarding Channel Connect. Frequently Asked Questions Can I Upload Revenue And Conversions For Channel Connect To A Custom Conversion Type? If you are using publisher tracking, you'll need to do a subsequent revenue upload by campaign structure operation to upload data to a custom conver...
Channel Connect Troubleshooting
This is a guide for any issues that may come up via Channel Connect and ways to diagnose, and hopefully fix, the issue. Troubleshooting Symptom I keep seeing the error message, "Missing ID columns in file: Campaign ID, Group ID, Keyword ID". Solution Navigate to the settings page for the account you are trying to upload cost data for. Check the Cost...
Accuracy of Data within Marin
We work hard to minimize differences between the numbers and attributes in Marin and what shows in the publishers/search engines. For example, Marin pulls the last three days of cost data every day and our bi-directional sync looks for differences between the campaigns in Marin vs. the publisher. Accuracy In The Platform Cost Data Cost ...
Correcting Doubled Revenue
There may be times that you see doubled or otherwise inflated conversions and revenue within the platform. This can happen: If a revenue file is inadvertently uploaded twice in Add mode. If the time zone of your publisher (eg. Google) account is changed somehow (by team on purpose or by the publisher) around the time of a revenue upload, mostly arou...
Finding the Conversion Script Template
When you need to insert the platform tracking code to a new conversion page, you can check the conversion script template without submitting a ticket to our Customer Support team, which will save you time. Where To Find The Conversion Script Template "Statement of Work" document You can see your conversion script template within the Sta...
Intraday Conversion Tracking (Marin Tracker)
When it comes to digital advertising, time is always of the essence. For this reason, we've developed Marin Tracker with full support for intraday conversion tracking. This means that your revenue and conversion data will be delivered to Marin on an hourly basis, rather than once per day as was the case in previous versions of Marin Tracker. How It...
{Ifmobile} and {Ifnotmobile} ValueTrack Parameters
Two ValueTrack parameters are available to help advertisers manage cross-device campaign.The parameters are {ifmobile} and {ifnotmobile} and they are supported by Microsoft's Enhanced Campaigns and Yahoo! Japan's Unified Campaigns. These parameters can be used to send users to different landing pages, depending on whether they click on ...
Apple Intelligent Tracking Prevention (ITP) and the ITP Dashboard
Apple's Safari browser was updated with the first version of Intelligent Tracking Prevention, or ITP. The first versions of this technology limited third-party cookie usage, reducing ad retargeting ability and some user tracking methods (for example, tracking via URL redirection). From there, the ITP team enhanced the feature, releasing multiple new...
How to Find Your Tracker ID
There may be times when you need to find out the Tracker ID for each of your Marin client accounts, including: For tag deployment or QA Accessing the FTP directory In this article, we'll walk you through where to find your Tracker ID. How To Find The Tracker ID First, click on Settings in the top right of the platform. Next, click on the Clients &a...
Identifying Keywords with Missing URLs or Tracking Parameters
Using Marin's Column Selector, it's easy to find objects with missing URLs or tracking parameters. The following steps will walk you through how to identify and resolve any affected keywords and ads. At The Keyword Level Just follow these steps: Navigate to Accounts > Keywords. Bring in the following columns via the Column Selector:...
Custom Parameters
Custom Parameters are custom values you can assign to your URL Tracking Template. Unlike ValueTrack parameters (which we'll discuss in more detail later in this article), Custom Parameters allow you to designate your own values, which can be uniquely tied to objects in your campaign. Custom Parameters offer the highest level of parameter customizati...
Editing Existing URLs After URL Builder Settings Have Been Updated
It may sometimes be necessary to update the URL Builder in order to add or remove certain parameters from the current settings. After these changes have been made, the relevant URLs will need to be rebuilt. In this article, we'll explain how this is done. Step-By-Step To rebuild URLs after edits have been saved to the URL Builder, simp...
Reviewing URLs and URL Structure
When your publisher accounts are linked to the platform, your destination URLs are drawn down from the publisher. It is important to understand and review your URL structure for any errors before the platform appends any parameters. Are any destination URLs blank?* Do all URLs resolve in a browser, (i.e. no 404 page not found errors)? If it is impor...
Setting Up Creative-Level URLs (Upgraded URLs)
Many advertisers use keyword-level landing pages because they provide a foolproof approach to ensure uniqueness – by adding an incremental or random ID number to each. While it is possible to test different ads using this approach (via the {creative} parameter and its cousins), the landing page itself is fixed, meaning each ad must go to the same la...