{Ifmobile} and {Ifnotmobile} ValueTrack Parameters

Introduction Two ValueTrack parameters are available to help advertisers manage cross-device campaign.The parameters are {ifmobile} and {ifnotmobile} and they are supported by Microsoft's Enhanced Campaigns and Yahoo! Japan's Unified Campaigns. These parameters can be used to send users to different landing pages, depending on whether they click on ...

Apple Intelligent Tracking Prevention (ITP) and the ITP Dashboard

Apple's Safari browser was updated with the first version of Intelligent Tracking Prevention, or ITP. The first versions of this technology limited third-party cookie usage, reducing ad retargeting ability and some user tracking methods (for example, tracking via URL redirection). From there, the ITP team enhanced the feature, releasing multiple new...

How to Find Your Tracker ID

There may be times when you need to find out the Tracker ID for each of your MarinOne client accounts, including: For tag deployment or QA Accessing the FTP directory In this article, we'll walk you through where to find your Tracker ID. How To Find The Tracker ID  First, click on the Admin tab in the left-hand navigation. Next, click on the Clients...

Identifying Keywords with Missing URLs or Tracking Parameters

Introduction Using MarinOne's View Builder, it's easy to find objects with missing URLs or tracking parameters. The following steps will walk you through how to identify and resolve any affected keywords and creatives. At The Keyword Level Just follow these steps: Navigate to the keyword tab.  Bring in the following columns via the Column Selector: ...

MarinOne URL Parameters

Introduction MarinOne provides special parameters that can be used as placeholders within Destination URLs. When new keyword URLs are built, these parameters will be replaced with the appropriate value. The parameters are listed on the URL Builder page and described below. Text Insertion These parameters are replaced with the text string. Parameter ...

Publisher Dynamic Parameters Overview

Introduction MarinOne supports Publisher Dynamic Parameters. These parameters are included in the destination URL and are replaced by the publisher when the ad is served with the appropriate value. For further details on the parameters, please check the Publisher’s help section. Google Parameters Google Parameters {creative} inserts the ad/creative ...

Rebuilding URLs After Adding New Tracking Parameters

Introduction If you are not using URL redirects, or you're using the platform tracking pixel, there may be times when you want to add specific tracking parameters to your destination URLs. You can do this by adding the new parameters to the URL Parameters tab and the Custom Parameters tab of the URL Builder. For more information, read The MarinOne U...

Setting Up Individual Tracking Parameters (Tracking IDs)

Introduction Once you have set up tracking parameters in URL Builder, you can then identify each tracking parameter so that the platform knows where to pull out an object's tracking ID, creative ID, keyword text, placement, and/or match type from a URL. You can do this within the Tracking ID settings page. How To Set Up Individual Tracking Parameter...

Tracking IDs Overview

Setting up correct parameter parsing is important because these settings tell the application where to find tracking IDs within a URL. Finding the appropriate tracking IDs is essential in order for the application to correctly attribute conversions. If parsing is not set-up or if the start/stop sequences are not set-up correctly, there will be error...

Tracking Parameters and the Tracking ID Parser

Once you have set up tracking parameters in the URL Builder in Marin, you can then identify each tracking parameter so that the platform knows where to look to find an object's tracking ID, creative ID, keyword text, placement, match type, and more information from within a URL. This helps the platform identify the relevant tracking information in o...

Tracking Sitelinks With the Sitelink ID

Introduction The platform allows you to report on cost and revenue metrics at the sitelink level. This helps you optimize your ad spend by allowing you to see which sitelinks drive the most clicks and conversions. In this article, we'll walk you through how to enable conversion and revenue tracking at the sitelink level using the Sitelink ID (or SL ...

Understanding Object IDs and Tracking IDs

MarinOne has a variety of different object IDs and tracking IDs, with each one serving a slightly different purpose. In this article, we'll take you through the following different types of IDs: Creative ID Publisher ID Unique ID Unique User ID And we'll also talk about the lack of Keyword ID in the Marin platform and the alternative ID that's used ...

Uploading Destination URLs with Encoded Tracking Parameters

Introduction When adding objects via bulk upload, be aware that MarinOne is unable to populate tracking parameters correctly if they are encoded within the URLs in your bulk sheet. There is, however, a way that you can upload destination URLs with encoded tracking parameters, as explained below. How To Bulk Upload URLs With Encoded Parameters To upl...

URL Tracking with Multiple Parameters

Introduction Our application can be configured to concatenate multiple parameters to formulate a unique keyword ID. How To Set Up Multiple Parameters In this example URL, the keyword ID is X1234GHP, the combination of the id and src parameters: http://www.example.com/landingpage.html?id=X1234&src=GHP Go to the Tracking ID Settings page (Admin &g...

"Name Value Pairs Expected" or "Tracking Value is Missing from URL"

What Is The Issue? When uploading new URLs, or editing existing ones, you may encounter one of the following error messages: Name value pairs expected   Url builder required params are missing from url., Tracking value is missing from url.   The error can also be shown when a URL is not appended with the expected parameters, as specified in the URL ...

"Tracking Value Is Missing From URL" Error Message

When uploading a large number of creatives in MarinOne, you may encounter the error message:  Tracking value is missing from URL   This is an automatic warning message given when the system identifies URLs without tracking parameters. What Causes The Issue? There are many reasons for this issue. Below we will outline some of the most common: Using C...

"URL Builder Parameters Not Appended Due To Query String Inside {Ifmobile} Or {Ifnotmobile}" Error Message

When uploading a bulk sheet to update some URLs with the {ifmobile} {ifnotmobile} parameters, you may sometimes encounter the following error message: Warning: URL Builder parameters not appended due to query string inside {ifmobile} or {ifnotmobile}.   What Causes The Issue? This problem most commonly occurs in either of these situations: When the ...

Custom Parameters Being Removed by 'System'

When viewing the settings history for a Keyword or Creative, you may find that the Custom Parameters you've recently edited have been removed by 'System'. What Causes The Issue? When custom parameters are overwritten, it usually means that the original change was not pushed to the Publisher. Therefore, when the platform does its nightly sync, blanks...

Duplicate Tracking Parameter in Keyword Destination URL

You may receive an error during a bulk edit operation or revenue upload regarding a Duplicate tracking value. This warning happens when two objects have the same tracking ID within the URL, so the system doesn't know which object to edit/assign data. The error will appear in a bulk edit when: Autocorrect is turned ON or set to WARN. You are attempti...