In some cases the revenue file might contain conversions without a keyword id or creative id. This is because the revenue file might contain all conversions rather than just paid search conversions. This is not a problem as the platform should only be attributing paid conversions.
Why Is Keyword ID And Creative ID Empty In My Tracker Revenue Upload File?
In instances where there are non-paid conversions, the revenue diagnostics page will show a higher percentage of failed conversions. These failed rows should be ignored as they are not paid conversions.