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You may want to use Google Analytics to track conversions, rather than Marin Tracker. This article will show you how to set up conversion tracking with Google Analytics.
In order to properly set up Google Analytics conversion tracking, steps must be taken both by you and by your Platform account team. Below we'll outline the parts of the process you can carry out yourself. We recommend that you do this with the guidance of a Platform representative, who can help ensure everything works correctly.
utm_content=[uniq_id]|pcrid|{creative}|pkw|{keyword}|pmt|{matchtype}
Please note the delimiter may vary. For auto-tagging OFF, click here to read our help article for more information.The next steps will need to be taken by your Account Team. They will work internally to set up your revenue integration using the above details and bring in the requested GA conversion data. Please reach out to your Platform representative to complete this process.
If your revenue integration is currently configured for AdWords Auto-Tagging and you would like to migrate to Manual tagging for your Google campaigns, you can seamlessly update your account and preserve historical conversions.
If you would like to move forward with a migration, please follow up with your Customer Engagement Manager to plan the migration for your account. This is a technical configuration that can result in data loss if not done correctly. Your CEM and/or the Platform Support team can advise on steps for a successful migration.
The following will need to be done to your account for this migration:
gclid (Google Click Identifier) is a globally unique tracking parameter used by Google to pass information back and forth between Google AdWords and Google Analytics. If you enable URL auto tagging in Google AdWords, Google will append a unique ?gclid parameter on your destination URLs at run-time. Because it is a redirect, you won't see any gclid parameters on your AdWords text ad destination URLs, but it will show up in your Web server log files.