Welcome!
Welcome to the Marin Software Support Center. We're glad you're here. Here's what you can look forward to:
  • Real-time search so you can find what you need faster than ever.
  • Easy-to-follow video guides for our most popular articles.
  • Interactive simulations and Live Screenshots to make learning easy.
  • Regular content updates to ensure every word you read is accurate and up-to-date.

Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > Conversion Tracking > Troubleshooting Articles: Conversion Tracking > Conversion Data is Lower than Expected

Conversion Data is Lower than Expected

What is the issue?  

You may find that the number of conversions on a specific day is much lower than you would normally expect.

Provided that this is not due to fluctuations such as seasonality, there may have been a problem with attributing conversions within your revenue file. In this case you would see within the Activity Log that your most recent revenue upload either Failed or Partially Succeeded.

What causes the issue?

There are a number of reasons that you may see lower conversions than normal, as follows:

Unsupported characters in rows

Download the affected revenue file from the Activity Log and open it in a spreadsheet editor like Microsoft Excel. The affected rows will list an error with them. Scan these rows for any unsupported characters: for example, double spaces or double quotes. The platform will produce an error if these characters are found in any row.

How to fix the issue

Once you have identified the cause of your low conversion data, the next step is to negate the partially successful revenue data. To do this, follow the simple instructions found in the article How to Correct Uploaded Revenue.

After the previously uploaded revenue file has been negated, re-upload the revenue file by clicking the link on the left side of the Activity Log screen – ensuring that all previous errors have been corrected. Once the file has been processed, your conversion data should now appear accurately within the Platform.



 

Last modified

Tags

Classifications

This page has no classifications.

 

wiki.page("Internal/Mindtouch_Launch_Sandbox/js.cookie.js")