How can we help you?
How can we help you?
If you are using Tracker as a revenue integration, you may notice that summing up the individual conversion types does not equal the number seen in the total Conversions column as seen below :
This can occur even if these conversion types are set to Include in Total Conversions seen in the Conversion Types settings page.
As a reminder, when conversion types are set to One-per-click, this means every conversion one user makes from a single paid search click for one conversion type will aggregate to 1 conversion in the revenue file.
Example: after clicking on a Creative one user makes 3 Register conversions, so only 1 conversion will show up in the revenue file and will be added to the Register conversion type column.
Total conversions in the Conversions column are always set to one-per-click. This means that tracker de-dupes this column based on the above logic (de-duping on UUID per click), but across all conversion types.
This means if a UUID of b222b2bb-2222-2222-2222-222222bb222b has clicked on an Ad and performed a Register conversion and a Purchase conversion, the Platform will only show 1 total conversion count in the Conversions column after de-duping. Therefore, the sum of conversions across the individual conversion types will usually be greater than the amount seen in the Conversions column.
Please see example revenue file below showing this logic:
*Revenue will not be de-duped and therefore all Revenue metrics will be included in the total revenue column called Revenue.
*One user from one paid search click is able to have multiple conversions as long as they are different conversion types. As seen in the example above, UUID b222b2bb-2222-2222-2222-222222bb222b will have one conversion in the Register column and one conversion in the Purchase column.
As a reminder, when conversion types are set to Many-per-click every conversion one user makes from a single paid search click for one conversion type will be accounted for in the revenue file.
Example: after clicking on a Creative, one user makes 3 Register conversions, so all 3 conversions will show up in the revenue file and will be added to the Register conversion type column.
The de-duping logic for the total conversions in the Conversions column is the same regardless of whether the individual conversions are set to one-per-click or many-per-click. Therefore you may see an even larger discrepancy between the Conversions column total and the sum on the individual conversion types if they are set to many-per-click.
*Revenue will not be de-duped and therefore all Revenue metrics will be included in the Revenue column.