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Search Publishers

Home > English > Search Publishers > Other Publishers > How To Articles: Other Publishers > Understanding Baidu Match Types

Understanding Baidu Match Types

Introduction

The publisher Baidu offers the following match types

  • Exact
     
  • Broad
     
  • Phrase (with the follow sub-phrase match types)
     
    • Phrase-synonym
    • Phrase-core
    • Phrase-exact
       

Note: Currently, Marin do not support sub-phrase match types. When creating a Baidu keyword with Phrase match type, it will default to Phrase-synonym.

Negative Keyword Match Types

Baidu supports the following match types for Negative Keywords:
 

  • Exact: Supported at both Campaign and Group level
     
  • Phrase: Supported at both Campaign and Group level
     

Additional information

For further information, please refer to this official Baidu documentation.

 

 

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