Deprecation Of Google's Accelerated Budget Delivery

Accelerated budget delivery is no longer be available for use with search campaigns, shopping campaigns, or shared budgets. Newly created budgets will be set to Standard and existing campaigns that are on an Accelerated budget will be automatically changed to Standard. FAQ's  What Does This Mean For My Campaigns In Marin?  After this change goes int...

Dynamic Search Ads For Google

Google Dynamic Search Ads (DSA) automatically show ads based on the content of your website. They are text-based ads with a dynamically generated Headline and Landing Page. Rather than using keywords, dynamic ads are triggered by a Dynamic Target, which consists of a website attribute or group of website attributes (e.g. URL, category, etc). Note: E...

Enabling Google Conversion Optimizer And Budget Optimizer

While we would recommend that you take advantage of MarinOne's powerful bidding features, you can choose to use Google’s auto-bidding functionality. Bidding for Google Ads is set at the campaign level. If you’d like to discuss the differences between our bidding algorithm and Google’s bid optimizer, please contact your platform representative. Where...

Expanded Dynamic Search Ads

To bolster the line-up of dynamic ads, the Marin platform offers full support for Google's Expanded Dynamic Search Ads. Optimized for mobile users, expanded text ads of this kind are designed to maximize your brand's presence whenever your ad is served to a user. Search and Display campaigns have fully transitioned to expanded text ads, meaning this...

Gmail Ads

Gmail Ads are a form of interactive ad which shows in the Promotions and Social tabs of the user's Gmail inbox. Some of these ads are expandable, but will always be marked with the yellow "Ad" icon.  When a user click one of these ads, it will expand just like an email. The expanded form of Gmail Ads can include images, video, or embedded forms. Goo...

Google Account Limits

Google has certain account limits that apply to the number of objects (campaigns, groups, keywords, etc.) that can exist in a single account. We'll list each of these limits in the section below. Google Account Limits The limits are as follows: 10,000 campaigns (includes active and paused campaigns) 20,000 ad groups per campaign 20,000 keywords per ...

Google App Campaigns

What Are Google App Campaigns?  App Campaigns use Google’s unique machine learning technology to help find the customers that matter most to you, based on your business goals — across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network. Our platform support for Google App Campaigns is developing and includes re...

Google Asset-Based Extension Migration

Google is rolling out an API design change for Ad Extensions, from feed-based extensions to asset-based extensions. There is no functional difference in how ad extensions work, this is mostly a technical change to align the API with the Google Ads UI you are already used to. As part of this update, all of your existing feed-based ad extensions will ...

Google Average Position Deprecation FAQ

What is changing? Google is deprecating the Avg. Position metrics in 3Q 2019. Advertisers looking for information about search ad positions will need to rely on the four “prominence metrics” that were launched in November: Impr (Abs. Top) % Impr. (Top) % Search (Absolute Top) IS Search (Top) IS Why are they making this change? With an increasing sha...

Google Call Ads

Google Call Ads allow advertisers to drive traffic to their physical, brick and mortar locations. These creatives use a phone number for their ad headline, and once clicked, lead the user to call the business directly. Call Ad Options The following actions are currently available for Call Ads in Marin: Sync and display Call Ads on the Ads grid. This...

Google Callout Extensions

Google Callout Extensions allow you to add extra text to any of your existing creatives, such as free delivery or other perks of choosing your service.  In the platform, these Callout Extensions will be synced at the campaign and group level (hard-sync and nightly-sync for campaigns, and only hard sync for groups). Please note that Callout Extension...

Google Campaign Experiments

Google's Campaign Experiments are a form of A/B testing, designed specifically for campaigns. They allow you to test out any changes to your account on a specific section of your campaigns. Campaign Experiments are a great way to test the water, so to speak, giving you insightful information about whether or not you really want to make a certain cha...

Google Countdown Customizers

Google Countdown Customizers are ad customizers which adapt your text ads to show both the time left in a sale and any other text that you define. These ads only show on the Search Network. The Marin platform supports syncing, creating, and editing of countdown customizers.  Handy Tip Note: While Marin supports the creation of Countdown Customizer A...

Google Device Bid Adjustment

Google currently supports Desktop Bid Adjustment and Tablet Bid Adjustment for campaigns and groups. In this article, we'll explain device bid adjustment for campaigns and groups.  Marin Support Device Bid Adjustment is supported for Desktop, Mobile, and Tablet devices. The operational bidding adjustment range is -90% through +900%, with 0% bid adju...

Google Expanded Text Ads (ETAs)

Google is always working to make the web a more mobile-accessible place, and its new Expanded Text Ads (ETAs) is the next step in the journey. Optimized for mobile users, ETAs are designed to maximize your brand's presence whenever your ad is served to a user. The key change with ETAs is an increase of nearly 50% in the amount of ad text you're able...

Google Live Ads

Live Ad Parameters allow you to dynamically change numeric values like prices, inventory numbers, and percentages within your ad text. These numeric values are saved at the keyword level, which can then be used in creatives in a similar way to keyword insertion. However, rather than Google inserting the keyword text in the ad, the specific value rel...

Google Location Extensions

What Are Google Location Extensions? Location Extensions are an easy way to display an address along with your Google creative. You can add one or more addresses to any of your campaigns, then Google will display the closest address based on the user’s location. You can either link an address from your Google Places account, or you can enter an addr...

Google Mobile App Install Ads

Note: App install campaigns are no longer available on the publisher side. To promote installs of your app, create a Universal App campaign. To help customers increase installations of their apps, the platform now offers support for Google Mobile App Installation Campaigns. This allows you to easily create, edit, and manage these ads within the plat...

Google Native Ads

Native ads are advertisements that are sent to users using UI components native to the Google platform. They can be created such that they match the design of a specific User Interface. If a native ad loads, the app will receive a NativeAd object that contains all of the assets. This means that the app, as opposed to the SDK will be res...

Google Remarketing

MarinOne has a feature that allows you to take advantage of Google's remarketing (or retargeting) functionality for Search campaigns. With this feature, you are able to achieve the following via MarinOne: Add, remove, or edit remarketing lists via bulk upload at the group level. Optimize your search campaigns (RLSAs) at the keyword level. View cost ...

Google Smart Shopping

Smart Shopping is a Google ad format that combines the best of both standard Google Shopping ads and Google Display Remarketing ads, giving you a chance to pull assets from your product feed and serve them up in different combinations across Google's networks.  It works like this: Google will pull assets -- including images, headlines, logos, descri...

Google's Enhanced CPC Feature (ECPC)

Google’s Enhanced CPC feature uses a campaign's historical conversion data to automatically adjust the Max CPC bid based on the likelihood that the ad will convert. Enhanced CPC Algorithm The Enhanced CPC algorithm considers a number of factors when predicting the likelihood of a conversion. Here are a few examples of factors that influence Enhanced...

Google's Performance Max Campaigns

Google's Performance Max campaigns allow you to access all available Google Ads inventory from a single campaign. This campaign type is designed to complement keyword-based Search campaigns to help you find more converting customers across all of Google's channels. What to learn what Google has to say about the Performance Max campaign type? Check o...

Google's Upgraded URLs

Google's Upgraded URLs signified a major change to the way that Destination URLs are associated with keywords and other trackable objects (creatives, sitelinksc etc.) and a new paradigm for how URLs are constructed and served with ads. While traditional ('legacy') URLs are well-understood, they can be problematic because they're simply not scalable ...

Impression Share & Impression Rank

This article will offer an in-depth introduction into Impression Share. We'll also discuss how this metric is supported by MarinOne.  What Is Impression Share? Impression Share (IS) is the number of impression s an ad has received divided by the estimated number of impressions it was eligible to receive. Eligibility is based on the current ads' targ...

Local Inventory Ads

Local Inventory Ads for Google Ads are designed to bring online shoppers into your retail locations in an all-new way. They allow these shoppers to see when individual products are in stock nearby, and help them navigate to your stores directly from your Shopping ads. Marin supports the ability to set up and manage Local Inventory Ads in your existi...

Managing Longer Google Text Ads Within Marin

Google allows longer text ads for campaigns targeting certain Eastern European and Asian countries. These extensions allow up to 30 characters in the title and 76 characters for each description line. Those target countries include: Azerbaijan Belarus China Hong Kong Japan Kazakhstan Kyrgyzstan Russian Federation South Korea Taiwan Tajikistan Turkme...

'Near Exact' And 'Near Phrase' Google Match Types

With Google campaigns, there is a modified version of match type for phrase and exact match keywords: Near Exact and Near Phrase. Detailed Information Consider these three exact and phrase match keywords in Google Ads:  [waterproof sunblock] "bollard cover" [single serving coffee maker]  Now have a look at these two rows of search queries: waterproo...

Parallel Tracking

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Marin Support For Google Expanded Text Ads (ETAs)

ETAs are designed to maximize your brand's presence whenever your ad is served to a user. The key change with ETAs is an increase of nearly 50% in the amount of ad text you're able to include in your ad. You're able to make use of a longer two-part headline, as well as an increased ad description length. Finally, you'll be able to customize two new ...

Preview URL

For Google keywords and creatives, the Settings tab offers you access to the platform's Preview URL. This URL is constructed from the URL components shown below using the very same logic that Google uses to build full URLs on the search results page. In a nutshell, for a given object with a Landing Page (known as a Final URL in Google Ads), the Prev...

Product Listing Ad Creatives

Note: This article refers only to Microsoft Product Listing Ads. Support for Google Product Listing Ads has been deprecated by Google, so you will not be able to create or edit PLAs in the platform. Please create Google shopping campaigns for these items and refer to the article A Guide to Managing Product Listing Ads and Product Targets. To enable ...

Responsive Search Ads (RSAs)

Responsive Search Ads, also known as RSAs, are an ad type which adapts to the user, meaning you can serve different versions of the same RSA to different users without having to input any additional ad copy.  The publishers will then automatically test different versions of your ad in order to determine the best combination of headlines and descript...

Setting Up Google Combined Tracking Value

In order to report revenue and conversion data by device, a dynamic device parameter (i.e. Google's {device} ValueTrack parameter) must be appended to your destination URLs. In this article, we'll show you how to configure your combined tracking ID settings.  For more high-level information about tracking IDs and the setup process, please first read...

Setting Up Google Device Parameter Tracking ID

In order to report revenue and conversion data by device, a dynamic device parameter (i.e. Google's {device} ValueTrack parameter) must be appended to your destination URLs. Setting up a separate device parameter name-value pair is the recommended approach used to append device type information to URLs. How To Configure Device Parameter Tracking ID ...

Setting Up The Google Product Parameter Tracking ID

To really make the most of  Product (SKU) level reporting  in the platform, you'll need to set up the tracking ID settings for the Product parameter. To enable this feature, please first reach out to your platform representative. Once that's done, you'll be able to follow the instructions below to set up your Product parameter and begin using it.  S...

Shared Google Budgets

In Google Ads, you have the option to assign a daily budget to individual campaigns or use shared budgets to allocate your budget across multiple campaigns.  In this article, we'll explore how you can manage shared budgets in Marin.  Our Approach To Shared Google Budgets  From Accounts  > Campaigns, use the Column Selector  to add your Daily Budg...

Sitelinks

Sitelinks are handy ad extensions that you can use to include extra links below your text ads. Much like their natural search counterparts, they can drive clicks to deep content on your website. Generally speaking, sitelinks are typically only displayed below ads with higher-than-average CTR, position and quality score. For example, ads that feature...

SKU-Level Reporting For Google Shopping

Marin offers a range of in-depth reporting options for your Google Shopping Campaigns, allowing you to analyze performance metrics like clicks, impressions, conversions, and more. All of this data can be viewed at the Product Group level, or rolled up by Ad Group and Campaign -- the choice is yours. Want to dig a little deeper? You can also review p...

Submitting Policy Exemption Requests In Bulk

When you submit either keywords or creatives through the platform, Google's editorial process may result in these being rejected. They may contain references to drugs or alcohol, for example. You can learn more about creative rejections in A Guide to Creative Rejections and Exemption Requests. The process also applies to keywords. You can submit exe...

Submitting Shopping Campaign Settings In Bulk

It is possible to use the platform's bulk upload functionality to make changes to your Google Shopping Campaigns. You can create new Shopping campaigns in bulk, as well as editing campaign priority. How To Make Bulk Changes To begin, you'll need to create a standard bulk sheet by following the instructions in our Help article. In order to either cre...

Supported Google Ad Types

As the Google Ads platform grows and evolves over time, the publisher frequently creates all-new types of ads which you can use to reach your target audiences more effectively. Our goal is always to support all Google ad types in the Marin platform, but this depends on various factors, including the availability of the Google API. For this reason, w...

The Migration Approach For Anchor Tags In Upgraded URLs

Overview Of Anchor Tags And 3rd Party Tracking Systems Many 3rd party analytic and/or revenue tracking systems ignore any values that appear after the anchor (#) tag. Therefore, if tracking parameters appear after an anchor tag in the URL, these systems may not capture those values. Example A: http://www.domain.com/about/#contact-us?mkwid=a1b2c3&...

Updating Your Google Credentials To OAuth2

To increase security for its advertisers and API tool providers, Google changed the way that clients authenticate their accounts through the Google Ads API from Client Login to OAuth2. As a result, you will need to re-authenticate their Google accounts using OAuth.  How To Re-Authenticate Your Google Accounts Here's how to accomplish this re-authent...

Upgraded Google Ad Extensions

With Google's Upgraded Ad Extensions for sitelinks, calls, and app extensions, you can: Show mobile-preferred messaging and phone numbers directly in your ad by choosing mobile preference or Mobile device targeting. Add description lines for individual sitelinks to provide more information on each link. Use ad group-level extensions to more precisel...

Uploading Revenue For Google Product Groups

When using Product Listing Ads, you will need a way to upload revenue for each of your product groups – in much the same way that you would with keywords or creatives. How To Upload Revenue For Product Groups At present, the platform supports one method of product group revenue upload. Just follow these simple steps: Prepare a revenue upload file in...

Using The Inventory Filter For Shopping Campaigns

The Shopping Campaigns Inventory Filter is a Google Ads setting that lets you limit what products a given Shopping Campaign will show on the search results page, even before product groups are defined. For example, imagine that a shoe retailer has a product feed that includes, among other attributes, color. If the retailer wanted to create a Saint P...

Viewing Google Conversion Types

You are able to view any of your Google Conversion Types in the platform. With this handy feature, you can see and edit existing Google conversion types, create new conversion types and copy the tracking snippet. The following conversion types can be viewed in the platform: Website App downloads In-app purchases Phone calls Please note that this fea...

"Cannot Target Any Syndicatable Types" (Google Only)

When creating new campaigns with only Mobile Device Targeting set in the Devices field, you may encounter the following error message: Google Error: Cannot target any syndicatable types   What Causes The Issue? There are a number of things that can cause this error message. We'll describe these below to help you diagnose the cause. When a client att...

"Customer Is Fraudulent" (Google Only)

When trying to sync or upload campaigns, creatives, or keywords the following error occurs: Google Error: Customer is fraudulent   What Causes The Issue? This error is a result of an API connection error between Google Ads and Marin. How To Fix The Issue This issue is typically resolved quickly. If you receive this error, please try your sync or upl...

"Duplicate Sitelinks Found In File Or Waiting To Be Sent To Publisher"

When bulk uploading a sitelinks file, rows may fail with the following error message: Error: Duplicate sitelinks found in file or waiting to be sent to publisher.   This will most likely be found with a Google 'create sitelinks' file which contains duplicate sitelinks. A duplicate sitelink contains identical link text as another sitelink, even if it...

"Error: No Target Currency Specified For Currency Conversion."

When attempting to link a new Google Ads account into the platform, you may encounter the following error:  Error: No Target Currency Specified For Currency Conversion.   This error usually appears when accounts are not successfully linked to the publisher. You need to have at least one campaign in your Google Ads account to successfully link the ac...

"Error Processing Items - Could Not Execute JDBC Batch Update" (Google Only)

Periodically when working in Marin, you may experience the below error: "Error processing items: Could not execute JDBC batch update"   What Cases The Issue?  This error is caused when unlinking a Google publisher account fails in the Activity Log. This error is due to a “creative_id cannot be null” issue. How To Fix The Issue  Please submit a ticke...

"Failed To Do Client Auth With Gaia Server." (Google Only)

When working in the platform, you may come across the following error message or a variant thereof: Error: GOOGLE, , Failed to do client auth with Gaia server. Response code = 403 response body =Error=BadAuthentication, en_US   What Causes The Issue Google sometimes requests additional authentication when trying to access an account. This is their s...

"GOOGLE, CANNOT_ATTACH_BIDDING_STRATEGY_TO_CAMPAIGN”

When altering bidding settings for new Google campaigns, you may come across the following error message: Error: GOOGLE, CANNOT_ATTACH_BIDDING_STRATEGY_TO_CAMPAIGN   This issue will occur when you attempt to push campaign changes to the publisher having edited certain bidding options, including Budget Optimizer  and Enhanced CPC. It can also occur i...

"GOOGLE, CANNOT OPERATE ON REMOVED ADGROUPAD" Error Message

When bulk uploading creatives, the  Activity Log status of your upload may show as Failed and you'll see the following error message in your error file (or when you click on the Activity Log ID): Error Error: GOOGLE, CANNOT_OPERATE_ON_REMOVED_ADGROUPAD, operations[1].operand,, en_US   You may also notice that, in the Creatives tab, the affected ads ...

"GOOGLE, CANNOT_SET_FIELD"

When trying to use Click Through URL or Destination URL for Upgraded URL objects, you may encounter the following error: Error: GOOGLE, CANNOT_SET_FIELD   What Causes The Issue? This error occurs when trying to use Click Through URL or Destination URL for Upgraded URL objects. How To Fix The Issue Since Click Through URL and Destination URL are both...

"GOOGLE, display_url_destination_domain"

When uploading creatives, you may see the following error message: Error: GOOGLE, display_url_destination_domain   What Causes The Issue? This issue occurs because your Display URL is not using the same domain as your Landing Page. How To Fix The Issue Google requires that your Display URL and Landing Page use the same domain. To fix this issue, ple...

"GOOGLE, DUPLICATE_ADGROUP_NAME"

When uploading ad groups into the platform, you may encounter a variation of the following error messages within the Activity Log: Error Error: GOOGLE, DUPLICATE_ADGROUP_NAME, operations[2].operand. name   What Causes The Issue? This error occurs when the group names you are trying to upload already exist in Google Ads. Please note this error is war...

"GOOGLE, INVALID_INSERTION_TEXT_FORMAT"

The Google error below occurs when a user performs a bulk keyword upload for Google and the system fails to post these items to the publisher. The issue is due to invalid values in the Param 1 or Param 2 fields of a keyword. Error: GOOGLE, INVALID_INSERTION_TEXT_FORMAT, operations[73].operand.insertionText   How To Fix The Issue Open the error file ...

"GOOGLE, MISSING _PROTOCOL"

When uploading keywords, you may come across the following error message: Error: GOOGLE, MISSING_PROTOCOL   What Causes The Issue? This error message occurs because the URL entered excludes the "http://" or "https://" at the beginning of the URL. How To Fix The Issue Edit your URL's to include "http://" instead of beginning with "www.". Incorrect Ex...

"GOOGLE, Nonstandard_punctuation, Operations" Error Message

You upload keywords/creatives in the platform, but the upload fails with Sync errors. In the Activity Log, you see Error File containing a message like this: GOOGLE, nonstandard_punctuation, operations   What Cause The Issue? When you have these characters in your keywords and/or ad text, Excel cannot handle them, so the upload fails. Non-standard p...

"GOOGLE, REMOTE_ERROR"

When uploading image ads in bulk, you may encounter the following error: GOOGLE, REMOTE_ERROR   What Causes The Issue? This issue occurs when there is a timeout caused by the large size of the bulk upload file. How To Fix The Issue To resolve this issue, you simply need to break the bulk upload file into smaller bulk upload files, and re-upload the ...

"Invalid Google URL Character [[ ]]"

You may encounter the following error message(s) within the platform when uploading ad URLs or keyword URLs: Error: Invalid Google Url character: [[ ]] Error Error: GOOGLE, INVALID_CHARACTER_FOR_URL, operations[].operand,These characters are not allowed: [space], en_US   What Causes The Issue? The above error is triggered when there are spaces in on...

"Must Specify One Of Search CPC, Placement CPC, Or Placement CPM.” (Google Only)

During a bulk upload, an object or objects fail and return this error message: Error: Must specify one of Search CPC, Placement CPC, or Placement CPM.   What Causes The Issue? Possible reasons for this error: You are attempting to edit or split a group or campaign that is using Google’s Conversion Optimizer. Bid amounts are set to zero. How To Fix T...

"No Data Available In Google Analytics"

You may notice that Google Analytics data does not download into the application for one or more profiles. When you click into the Activity Log ID for the corresponding Google Analytics Data Download and see the following error: Error: No data available in Google Analytics for profiles [xxxxxxxx] for [xxxx-xx-xx-xxxx-xx-xx].   What Causes The Issue?...

"Product Creatives Only Have Promotion Fields"

When uploading or editing creatives for Shopping Campaigns in bulk, you may come across the following warning within the Activity Log: Warning: Product creatives only have promotion fields   What Causes The Issue? This warning occurs due to the way that the platform processes these Shopping Campaign creatives; however it is not representative of an ...

"The Client Has Tried To Create An Entity That Goes Beyond The Size Limits On Google Ads" (Google Only)

The following error occurs when trying to bulk-add a number of keywords, creatives, groups, and campaigns that exceeds the number allowed by Google Ads. Error: [The client has tried to create an entity that goes beyond the size limits on Google Ads]   What Causes The Issue? Google Ads has a default limitation on the number of certain entities that c...

"The Specified Id Referred To An Entity Which Either Doesn't Exist Or Is Not Accessible To The Customer." (Google Only)

When uploading new sitelinks to your Google Ads account through the platform, you may encounter the following error message. Google Error: The specified id referred to an entity which either doesn't exist or is not accessible to the customer. e.g. campaign belongs to another customer   What Causes The Issue? This problem most commonly occurs when so...

"There Are Some Sitelinks That Haven't Been Created Yet." Error Message

When uploading sitelinks via bulk upload to a campaign in Google, you may encounter the following error message: Google Error: Error: There are some sitelinks that haven't been created yet.   What Causes The Issue? The reason this issue occurs is that the first sitelink for a given Publisher Client Account (PCA) must actually be created on the publi...

"User Did Not Have Write Access" (Google Only)

When editing Google keywords or creatives using a bulk upload, you may encounter the following error message after posting the changes to Google Ads: "User did not have write access"   What Causes The Issue? As of June 2015, Google's Upgraded URLs update means that the Destination URL field has been deprecated, so it can no longer be edited. If you ...

"User Doesn't Have Permission To Access The Customer" (Google Only)

When trying to link publisher accounts using the Linking Wizard, or trying to push updated objects to the publisher, you may encounter the following error message:  Google Error: User doesn't have permission to access the customer   What Causes The Issue? This problem usually occurs due to either restricted access or a connection issue between our p...

“Error GOOGLE, Line_overflow”

When uploading new creatives to the platform, you may encounter a variation of the following error messages within the Activity Log: Error: GOOGLE, line_overflow, operations[136].operand.ad.description2,, en_GB   Google Error: After substituting replacement strings, the line is too wide.   Additionally, the creatives that display this error will be ...

“GOOGLE, OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE” And “GOOGLE, TARGET_ERROR”

These error messages occur when setting Google Search Network campaigns. Error: “GOOGLE, OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE”   Error: “GOOGLE, TARGET_ERROR”   What Causes The Issue? This issue occurs when you upload a new campaign and try to switch between Search Network only, Display Network only, or Search Network with Display Select. Googl...

Discrepancy Between Google Creative-Level Data And Keyword- Or Campaign-Level Data

You may notice that when you compare Google data (for example, the total amount of clicks) in Creatives to the data displayed in Keywords and Campaigns, there is a discrepancy and the data does not match. For example, you may notice that there are more clicks displayed in Campaigns than there are in Creatives. What Causes The Issue? The issue is due...

GOOGLE, CANNOT_OPERATE_ON_REMOVED_ADGROUPAD (Google Only)

When editing creatives in the platform, you may sometimes encounter the following error message: Google error: "GOOGLE, CANNOT_OPERATE_ON_REMOVED_ADGROUPAD."   What Causes The Issue? This problem most commonly occurs when you edit the creatives outside the platform but you don't sync the changes. Please also note the following: When the creatives do...

Google Ads Credentials Not Verified When Linking

When attempting to link Google as a new Publisher Client Account (PCA), you may find that your credentials are not verified. What Causes The Issue? This problem can occur when Google Ads does not recognize the platform’s IP address, and therefore, refuses to verify the account details when they’re added. Google has a system in place whereby it must ...

Google Creative Rejections And Exemption Requests

You may encounter either of the following error messages when adding creatives to the platform: *Error: GOOGLE, pharma* Comment: Your creative references a pharmaceutical. Google has rejected your creative because of this reference.   *Error: GOOGLE, alcohol* Comment: Your creative references alcohol. Google has rejected your creative because of thi...

Impression Share Is Greater Than 100%

When viewing your Impression Share  metrics within the grid, you may notice that the impression share percentage shows as being more than 100%. The most common reasons for this issue are:  If you include yesterday’s date in your selected date range. If there are any additional discrepancies within the grid. What Causes The Issue? Including yesterday...

Missing Or Incorrect Data Using Google Shared Libraries

After running a Google report, there is either missing data or incorrect data. What Causes The Issue? Missing data or incorrect data may be a result of ads located in Shared Libraries. Note: Google no longer allows users to share ads across multiple ad groups or campaigns using the Shared Library. Ads within the Shared library will be copied to all ...

No Objects (E.G. Keywords) Appear For New Google Campaigns When Pushed To Google Ads

When creating new campaigns and pushing them to the publisher (in this case, Google), you may notice that while the campaigns themselves appear in the publisher interface, the objects within them (keywords, for example) do not. This issue can occur when using the Copy Tool to copy campaigns. What Causes The Issue? The most common cause of this probl...

Automated Search Intent: Setup Guide

Automated Search Intent is a Marin-exclusive cross-channel feature that combines the power and specificity of Search campaigns with the reach of Social ones. By aligning your Search and Social campaigns with Automated Search Intent, you can see benefits in terms of cost-per-conversion, total volume, and of course, plenty of saved time. In a nutshell...

Search Audiences

Using Audience targeting for your Search campaigns allows you to be more precise in selecting who will see your ads. Note: The Audiences tab in MarinOne currently supports only Google Search audiences. Handy Tip If you'd like to learn more about accessing this feature in your MarinOne Client Account, please reach out to your platform representative....

Social Intent For Search

You may have heard about Search Intent for Social (sometimes known as Automated Search Intent), but now it's time to flip the script and explore the reverse: Social Intent for Search. If you're looking for ways to create new, high-quality audiences for your Search campaigns, look no further. Social Intent for Search allows you to use your Social Aud...

The Audience Hub

MarinOne's Audience Hub allows you to easily build audiences based on your own customer data -- email addresses, telephone numbers, physical addresses, and more.  Use the Audience Hub to build audiences from your own customer data, including both Google Customer Match Audiences and Facebook Custom Audiences. You can then create, maintain, and manage...

Search Intent: Frequently Asked Questions

Below you'll find some of the most common questions we receive regarding Search Intent along with their answers. Frequently Asked Questions  Can You Pull In Targeting For These Campaigns – For Example, Geos? Geo Is Essential.  Search Intent campaigns, ad sets, and ads, once created in Marin Social, are the same as any other campaigns, ad sets, and a...

How To Use Social Audiences With Search Campaigns

Using Marin for both Search and Social media campaigns allows you to use specific social features for your Search campaigns, creating a truly cross-channel experience. One of the biggest differences between Search and Social campaigns is the audience. When creating an audience for a Search campaign, users are targeted via the specific keywords they ...

Google Labels

Similar to Marin's dimensions, Google's labels allow you to organize the elements in your account into meaningful groups so you can quickly and easily filter on the data that is of the most interest to you.  Marin syncs your labels in order to use them for filtering and reporting.  Read on to learn more.  Marin Support Marin offers syncing support f...

Local Inventory Ads For Microsoft

Local Inventory Ads are an advertising format for your Microsoft Shopping Campaigns which allows you to promote your products and services to local shoppers on Microsoft. Featuring an “in-store” label, Local Inventory Ads take users to an advertiser’s website or a Microsoft-hosted storefront page that includes product and store information. When a u...

Microsoft Advertising Enhanced Campaigns

In September 2014, Microsoft Ads combined tablet and PC/laptop campaigns, while smartphone campaigns remained separate. As of March 23rd 2015, Microsoft Ads began combining device targets, essentially removing the option to target mobile vs. desktop/tablet. Marin Support For Microsoft Advertising Enhanced Campaigns The Marin platform will continue t...

Microsoft Advertising Expanded Text Ads

An Expanded Text Ad (ETA) is an expanded ad format with two title fields and support for upgraded URLs. They provide more content than Standard Text Ads (STAs), giving you more space to encourage clicks and conversions. Well-crafted ETAs generally see better click through rates than standard text ads.  At-A-Glance  Three headlines Two descriptions M...

Microsoft Advertising Upgraded URLs: Frequently Asked Questions

This article will provide answers to some of the most common questions we receive about the 2016 migration to Microsoft Advertising Upgraded URLs.  Frequently Asked Questions What Are Upgraded URLs? Upgraded URLs allow advertisers to separate tracking parameters on URLs from a single string into smaller building blocks. These URL components show wha...

Microsoft Advertising Work Vs. Personal Authentication

Microsoft Advertising recently introduced a feature that allows users to set additional account authentication for a work account or a personal account. Work accounts and personal accounts are unrelated to the email domain and are simply an authentication setting option in Microsoft Ads. In this article, we'll explore the impact this feature has on ...

Microsoft Advertising's Language Targeting Settings

Microsoft Advertising has two targeting options that are somewhat similar, but operate differently: Geography Targeting: This is a setting that targets a user’s geographical location. This can be set at the campaign or ad group level (generally set at campaign) and can be edited at any point in both the platform and Microsoft Ads. Language Targeting...

Microsoft Audience Ads

You can expand the scope of existing search campaigns to reach the audience of MSN.com and other publishers, without creating new ads or campaign types. Through existing Search campaigns, users will manage a bid modifier that ranges from -100% to +900% with a default value of 0. Setting to -100% will disable audience ads from serving. Note: Marin do...

Migrating To Microsoft Advertising Shopping

Migrating your Microsoft Advertising Shopping Ads and campaigns into the platform is really quite easy. Similarly, you can also create Microsoft Advertising Shopping campaigns in the platform with a hierarchy of up to two levels. Note: If you need to build deeper product trees, these can be created within the Microsoft Advertising platform and then ...

Negative Match Type Support For Microsoft Advertising

Microsoft Advertising supports Exact match and Phrase match negative keywords at the campaign and group level, using the following punctuation conventions: [keyword] = exact match "keyword" = phrase match keyword = phrase match Please note that Microsoft Advertising does not support Broad match negative keywords. If you were to upload a negative key...

Marin Support For The {BidMatchType} Parameter

The platform offers full support for the Microsoft Advertising {BidMatchType} and {MatchType} dynamic tracking parameters. {BIDMATCHTYPE} Vs. {MATCHTYPE} Microsoft Advertising offers two different dynamic tracking parameters for keyword match type that can be used in URLs for tracking purposes: {BidMatchType}: This parameter returns the...

Replacing Microsoft Advertising Product Group URL Landing Pages

When Microsoft Advertising serves Shopping Ads, the Landing Page is pulled directly from the merchant’s feed. If you are using URL Builder, this means that URLs for Product Groups often look like {lpurl}?mkwid=[uniq_id]&param… where the parameters are applied based on URL Builder settings. When ads are served to users, URLs do not receive any sp...

Setting Up {Param1} For Keyword-Level URL Tracking

Important note: This article only applies if you are not currently using  Microsoft Advertising's Destination URL field  at the keyword level.  By default, Microsoft Advertising serves creative URLs on the Microsoft Advertising Search Engine Results Page. Therefore if you wish to have the keyword URLs serve instead (switching from creative-level tra...

Sponsored Products For Microsoft Ads

Sponsored Products are an extension (or sub-type) of Microsoft Advertising's Shopping campaigns whereby the manufacturer and retailer share the cost of advertising with the aim of driving product sales. This is designed to achieve better alignment of marketing efforts between the manufacturer and the retailer by co-bidding on Shopping products. Mari...

Testing Landing Pages Using {Param1} And {Param2}

You can test your landing pages using Microsoft Advertising's dynamic parameters to rotate between landing pages and compare metrics to determine the better performing page. Using dynamic parameters {param1} and {param2} will allow you to maintain keyword-level tracking while testing separate landing pages. How To Test Your Landing Pages In Microsof...

Understanding Microsoft Advertising's Budget Methods

Our platform's Microsoft Advertising budgeting options are very similar to those found in the Microsoft Advertising user interface. There are three budget methods to choose from: Monthly, Daily (Standard) and Daily (Accelerated). We'll look at these in more detail below. Microsoft Advertising's Budgeting Options Let's take a look at the available op...

Understanding Microsoft Advertising-Specific Bulk Upload Options

When uploading a bulk upload that includes only Microsoft Advertising keywords, you can use the following Microsoft Advertising specific parameters to set the bids by match type and the Microsoft Advertising parameters. Note: These headers cannot be used with other publishers. Microsoft Advertising Bulk Upload Headers The following bulk upload colum...

Using Campaign And Group Targeting

Microsoft Advertising allows for targeting settings to be set at the campaign and/or the group level. Newly-created groups will use campaign targeting settings, unless targeting is specified for the group at the time of creation, in which case the group will use group-defined targeting settings. If a group is using campaign targeting settings, group...

Using Dynamic Text Insertion With {Param2} And {Param3}

In much the same way that Google has its Live Ads feature, Microsoft Advertising offers similar functionality for dynamic text insertion with the use of {param2} and {param3}. This feature allows you to insert values (both numbers and text) at the keyword level to automatically update your ads. Examples Of {Param2} And {Param3} Imagine you are biddi...

Using Hybrid Groups And Content Keywords

For Microsoft Advertising accounts with URL by Match Type, when creating a group targeting both Search and Content, it is highly recommended to create Content match type keywords for all other keywords in the group. Not doing so will result in cost being put in unattributed row and revenue being misattributed to another keyword. This is because, eve...

"An Attempt Was Made To Create A Duplicate Of A Keyword That Already Exists" (Microsoft Ads Only)

You may encounter the following error message when working with keywords in the platform: An Attempt was Made to Create a Duplicate of a Keyword That Already Exists   This error is often due to Microsoft Advertising "normalization". Microsoft Advertising will remove special characters or extraneous words like "a" or "the", which then results in a du...

"CARTOP_TYPE_BULK_SYNCING" (Microsoft Ads Only)

This error message will appear in the Activity Log in the description of an activity that has received a Failed status. What Causes The Issue? This error is related to some items within the Microsoft Advertising campaigns that are currently not fully synced between the platform and the publisher; these may be in an Editing, Held or To be Resent stat...

"Com.Marin.Msdb.Vo.KeywordInstance_$$_javassist_118 Cannot Be Cast To Com.Marin.Msdb.Vo.Msn.MsnKeyword" (Microsoft Ads Only)

When using the platform to bulk upload Microsoft Advertising keywords, you may encounter the following error message: Error: com.marin.msdb.vo.KeywordInstance_$$_javassist_118 cannot be cast to com.marin.msdb.vo.msn.MsnKeyword   What Causes The Issue? The bulk upload is failing because the platform failed to create Microsoft Advertising keywords pos...

"Error: Incorrect Publisher Insertion Parameters."

When using the Network publisher insertion parameters {ifSearch:s}{ifContent:c} in non-Google publisher accounts, you may encounter the following error: Error: Incorrect Publisher Insertion Parameters   What Causes The Issue? This issue occurs when the publisher insertion parameters {ifSearch:s}{ifContent:c} are used for non-Google objects, as Micro...

"Error Authentication Token Expired. Please Renew It Or Obtain A New Token"

You may encounter the following error message when working with Microsoft Advertising in the platform: "Error Authentication token expired. Please renew it or obtain a new token"   How To Fix The Issue  To resolve this issue simply: Navigate to the Channels tab  Click Manage Accounts Select your Microsoft Advertising account, then click Reverify Acc...

"Error Communicating With Microsoft Advertising." (Microsoft Ads Only)

The error will show as one of the following: "There is an error communicating with Microsoft Ads. Please try again and contact your CEM if the problem persists" "Error communicating with Microsoft Ads API" What Causes The Issue? This error occurs when there is an Error to be resent, Failed or Partially Succeeded bulk upload operation to Microsoft Ad...

"Microsoft Advertising Distribution Error 1250" (Microsoft Advertising Only)

If you have a Microsoft Advertising account with market/language set to something other than US, CA, or IN, you must target Search and Search Partner for Distribution. Otherwise, the following error may appear: Error: MSN, 1250, Network provided is not valid for the distribution channel.   How To Fix The Issue Set Distribution target to Search and S...

"MSN, 1542, A Keyword With The Specified Match Type Already Exists" (Microsoft Ads Only)

When adding new Microsoft Advertising keywords through the platform, you may encounter the following error message: Error: MSN, 1542, A keyword with the specified match type already exists., en_US   What Causes This Issue?  This error occurs when the new keyword added is similar to an existing keyword. Microsoft Advertising will then consider the tw...

"MSN, 2806, , En_US" (Microsoft Ads Only)

You may come across the following error message when adding new creatives in Microsoft Advertising: Microsoft Advertising Error: Error: MSN, 2806, , en_US   What Causes The Issue? This error occurs when uploading a creative to an ad group which already contains an RAIS (Rich Ads In Search) ad in Microsoft Advertising. Ad groups with RAIS ads cannot ...

"One Or More Of The Keyword Bid Amounts Are Less Than The Floor Price."

When pushing bids to publishers, you may encounter the following error message: Error: One or more of the keyword bid amounts are less than the floor price.   What Causes The Issue?  This problem is most commonly caused by having a bid that is smaller than the minimum floor price (the lowest amount you can bid) in the publisher. For example: The bid...

"Parent Group Does Not Target Search Network, Enable Search Network To Add This Keyword" (Microsoft Ads Only)

When trying to upload keywords to Microsoft Advertising Content Ad groups, you may encounter an error message such as this and the upload fails: Error: Parent Group does not target Search network, enable Search network to add this keyword   What Causes The Issue? This is a known issue with the platform. Our engineers are aware of it and we will ende...

"The Ad Failed One Or More Checks During Editorial Review" (Microsoft Only)

If you drill into the Activity Log ID number or download the error file, you will find the following: Error *The ad failed one or more checks during editorial review.   What Causes The Issue? This means that the keywords did not pass the Microsoft editorial review when attempting to post to the publisher. If too many errors come through, the entire ...

"The Ad Title Failed Editorial Validation." (Microsoft Ads Only)

This error is due to certain symbols in the headline that are incorrectly formatted after saving. Example, if there is a registered trademark ® in the ad, you will need to save the bulk sheet as Unicode Text in order to avoid Excel from changing the symbol to a �. How To Fix The Issue From the Accounts > Ads, filter under the Headline for Contain...

"The Network Combination Submitted Is Not A Valid Combination"

When setting your network value, you may see this following error message: Error: The Network combination submitted is not a valid combinations   What Causes The Issue? If you are experiencing this issue, it is because Microsoft Advertising's Network value is set at the Group level. If you try to set the Network Value at a level other than Group (i....

"The Title Of The Ad Exceeds The Maximum Length" (Microsoft Ads Only)

When creating new ads, this error message may appear in the Activity Log: Microsoft Advertising Error: The title of the ad exceeds the maximum length.   What Causes The Issue? This error occurs when an ad headline exceeds the maximum number of characters. How To Fix The Issue To fix this error, reduce the number of characters in your headline. Micro...

“Microsoft Advertising Minimum Bid For Match Type Is $X.XX” (Microsoft Ads Only)

When attempting to increase bids for Microsoft Advertising keywords (most commonly at the group level), you may encounter one of the following errors: Microsoft Advertising minimum bid for broad match type is $0.05   Microsoft Advertising minimum bid for content match type is $0.05   Microsoft Advertising minimum bid for phrase match type is $0.05  ...

“One Or More Of The Keyword Bid Amounts Are Greater Than The Ceiling Price” (Microsoft Ads Only)

When adding new Microsoft Advertising keywords through the platform in the bulk upload format, you may encounter the following error message: One or more of the keyword bid amounts are greater than the ceiling price.   What Causes The Issue? This error occurs when the new keyword added has a search bid/max CPC that is higher than the campaign's dail...

“The Network Provided Is Not Allowed For Specified Publisher Countries” (Microsoft Ads Only)

When uploading new campaigns to Microsoft Advertising via the platform, the upload could fail and you may encounter the following error message: MSN, 1253, The network provided is not allowed for specified publisher countries., en_US   This message will appear within the Activity Log  when you click on the Activity ID, and also within the downloaded...

Bulk Uploading Keywords To Microsoft Advertising Fails (Microsoft Ads Only)

When uploading Microsoft Advertising keywords through the platform by bulk sheet, the operation may fail and provide the following error message: Operation failed with error: Error: java.lang.NullPointerException   What Causes The Issue? This problem is most likely caused by one or more of the keywords in the bulk sheet containing an extra space. Ev...

Bulk Uploading Keywords With Multiple Spaces Fails (Microsoft Ads Only)

When bulk uploading keywords with multiple spaces in Microsoft Advertising, you may encounter an error message such as this: Group "PowPow Sports - V-neck Graphic Tee" already contains the keyword: "tennis white apparel"   What Causes The Issue? In Microsoft Advertising, keywords can be different with 1 space in between keywords or 2 spaces, for exa...

Keyword Level Conversions Data Not Matching Creative Level Or Total Conversion Data

When using creative level tracking for Microsoft Advertising, you may notice that you miss keyword level revenue compared to the creative-level revenue and/or compared to the totals row in the Keywords tab. What Causes The Issue? This problem most commonly occurs when you use creative level tracking for Microsoft Advertising and have the {MatchType}...

No Microsoft Advertising Conversions Are Appearing In The Platform

Despite having revenue tracking fully set up, and having had verified conversion actions, the platform still reports zero conversions for Microsoft Advertising creatives. The problem occurs when using creative-level revenue tracking. What Causes The Issue? This issue is commonly caused by the following reasons: The revenue tracking parameters insert...

Microsoft / Verizon FAQ

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LinkedIn

LinkedIn is perhaps best known as the social media website for professional networking, allowing users to promote their work, connect with others within their industries, and find, post, or promote job opportunities.  Advertising on LinkedIn is designed to help advertisers reach customers who are ready to do business and can be used to generate lead...

Linking Yandex Accounts

If you'd like to link your Yandex accounts into the Marin Search platform, you can follow the steps listed below. If you'd like to learn more about our platform support for Yandex, please check out our dedicated article.  Note: Please reach out to your platform representative prior to linking in Yandex accounts. How To Link Yandex Into Marin Step 1 ...

Perfect Audience Overview

Perfect Audience  is one of the latest additions to the Marin family. It is a powerful remarketing platform that can help you target your online ads at the right people in just the right way via Display advertising.  No matter where your potential customers first interact with your advertising, Perfect Audience  allows you to make sure you don't los...

Pinterest

You may know Pinterest best as an image sharing site and the home of your favorite home inspiration ideas, recipes, and fashion goals, but Pinterest is also home to a burgeoning advertising platform that allows marketers to reach users who are already seeking the very thing they have to offer. Pinterest boasts costs per conversion that are 2.3 times...

Gemini Support

Gemini is a marketplace for mobile search and native advertising on Verizon’s owned and syndicated properties. With the performance and ease of search, combined with the scale and innovative canvas of native advertising, Gemini can deliver greater impact and performance for your business and brand. The platform supports syncing down Search, Native, ...

Yandex Support

The following functionality is currently available for Yandex: Nightly cost reporting at the keyword and creative level. Revenue integration support for revenue upload (Yandex Metrika, DFA and Atlas). Note: Revenue reporting for Yandex is not supported for Marin Tracker and Google Analytics just yet. Marin Bidding support for Yandex keywords. URL Bu...

Remarketing Overview

In this article, we'll explain some of the basics of remarketing, as well as recommend further reading within the Marin help center so that you can start using it with your campaigns.  What Is Remarketing? It's a fact that the vast majority of users will leave a website without converting (for example, making a purchase). What remarketing does is to...

Snapchat

Snapchat is a multimedia instant messaging app that is perhaps best known for pictures and messages that are available to users for a limited time before they disappear. Snapchat Ads offers businesses an opportunity to reach prospective customers with full-screen digital ads that are meant to inspire action from users across the globe. According to ...

Tagging Your Yandex Creative URLs

In order to track revenue at the keyword level using the platform and your Yandex publisher account, all creative URLs for Yandex need to be tagged with the following: http://www.example.com?ext_id={Phrase_id}&creative={Ad_id} How To Set Up URL Tagging You can set up the  URL Builder and URL Autocorrect to have the platform automatically fix and...

TikTok

You may know TikTok best as the home of the latest viral dance trends, lifehacks, and reaction videos, but TikTok is also home to a rapidly-growing advertising platform that allows marketers to create video ads and target relevant users. It is estimated that 40% of the users on TikTok are not on the Facebook or Instagram platform, allowing brands to...

Understanding Baidu Match Types

The publisher Baidu offers the following match types Exact Broad Phrase (with the follow sub-phrase match types) Phrase-synonym Phrase-core Phrase-exact Note: Currently, Marin do not support sub-phrase match types. When creating a Baidu keyword with Phrase match type, it will default to Phrase-synonym. Negative Keyword Match Types Baidu supports the...

Understanding Baidu's Approach To Duplicate Keywords In A Group

Baidu does not allow duplicate keywords within the same Group, even if match types are different. Additional Information About Duplicate Keywords Same keywords with same or different match types are not allowed in the same Group. Same keywords with same or different match types are allowed in the same Campaign, as long as they are in different Group...

Baidu Sitelinks

The following options are available when working with Baidu sitelinks in the platform: Sync And View Sitelinks On Accounts > Ads tab, select the Ad Extensions sub-tab On this tab, users can see sitelinks and details including URL and Device settings (mobile/desktop) Create Report button creates a CSV file of associated sitelinks Bulk Upload Sitel...

Yahoo DSP

Yahoo Demand Side Platform (DSP) is a publisher that allows you to programmatically monitor, create, and manage advertising campaigns. This gives you all of the benefits of a walled garden, with the neutrality and transparency of an independent DSP, helping you connect the dots in a cookieless world and beyond.  Support  Marin currently supports rep...

Baidu

This article will outline the support offered by the Marin platform for Baidu.  Supported Functions  Marin currently supports the following features for Baidu publisher accounts: Accounts Sponsored Search Only Campaigns Create campaign Edit Campaign Name Mobile Bid Adjustment Daily Budget Ad Rotation Ad Scheduling Geo-Targeting Negative Keywords Dev...

Baidu Error "Keyword Conflicts With Existing Keywords"

After bulk uploading new keywords to Baidu, you may see the following error message in the activity log: Baidu Error: Keyword conflicts with existing keywords   What Causes The Issue? This error message may appear due to one of the following reasons. The affected keyword may already exist in Baidu's UI, but has not been synced to the platform. Baidu...

Baidu Error “You Do Not Have Enough Quota”

Baidu assigns a quota to each account. When a new account is created, this error message may appear in both the Baidu application and the Marin platform: Error: You do not have enough quota   What Causes The Issue? The Quota is related to your client account information in Baidu. You can read more about the Baidu API Quota by clicking here.  How To ...

Missing Data For Yandex Remarketing Campaigns

You may notice that you are unable to access any data (such as impressions, clicks, and so on) for your Yandex Remarketing Campaigns within the Marin platform.  What Causes The Issue? At the present time, Marin does not support the Yandex Remarketing campaign type. While Marin does support Yandex campaigns, this specific type requires a keyword_ID, ...

Uploading New Creatives To Baidu Fails

When uploading new creatives to Baidu, you may encounter an error message such as this: Baidu Error: Creative description2 triggers blacklist   What Causes The Issue? This is most likely caused by Baidu rejecting these creatives due to blacklist content that resides in Description Line 2 (or whichever field is mentioned in this error). How To Fix Th...

Yahoo Error "Books Not Closed For YahooClientAccount"

What Is The Error? When working with Yahoo, you might experience the following error: Error: Books not closed for YahooClientAccount   When Does This Error Appear? Yahoo cost reports fail to populate in your account and you cannot see your account data. Why This Error Occurred Yahoo does not have the data ready and therefore the application cannot g...

Yahoo Error "Your Submission Has Been Rejected"

When working with Yahoo, you might experience the following error: Error: Your submission has been rejected   When Does This Error Appear This error occurs when you upload creatives to a Yahoo publisher account. Why This Error Occurred This error occurs because Yahoo has policies to regulate the creatives submissions. Different policies can cause th...

Yahoo Error “Canonical Search Text Is Not Unique”

The system returns this error in the following scenarios: User uploads the same Yahoo keyword but in 2 match types – system will post one match type and reject the other. User has keyword ‘creation date’ in the Yahoo account and attempts to add 'date creation' but the upload fails. User tries to upload a plural or singular version of an existing key...

Uploading New Keywords To Baidu Fails

When uploading new keywords to Baidu, you may encounter the error message: Incorrect publisher insertion parameters.   What Causes The Issue? This is most likely caused by the parameters in the URL Builder for Baidu containing unsupported parameters. How To Fix The Issue Check the URL Builder parameters for Baidu to see if these contain unsupported ...

Taboola

Taboola is a content discovery and native advertising platform that helps publishers and advertisers promote their content and reach their target audience. It uses machine learning algorithms to recommend personalized content to usesrs based on their browsing history and interests.  Taboola's network of publishers includes some of the world's larges...

Yahoo! Japan Advanced URLs: Self-Migration Guide

In mid-2016, Yahoo! Japan introduced Advanced URLs: a similar initiative to Google's Advanced URLs. The benefits for Yahoo! Japan advertisers are similar, allowing your campaigns to scale across large accounts and reduce or remove delays caused by editorial reviews. In this article, we'll walk you through the Yahoo! Japan Advanced URLs migration ste...

"Cannot Bulk Create Creative Of Type Text."

When trying to create Yahoo! Japan Sponsored Search creatives in the platform using a bulk sheet, you may encounter the following error message: "Cannot bulk create creative of type text."   What Causes The Issue? This problem most commonly occurs when you try to create Yahoo! Japan creatives with the old text ad format, "Text" (single description l...

"Error: In Order To Update The Custom URL, Keywords Have To Be "APPROVED"

When editing keywords into Yahoo! Japan, you may encounter such an error message: Error: In order to update the Custom URL, keywords have to be "APPROVED"   What Causes The Issue? This problem is most commonly caused by having objects with the status PENDING. This means that the objects are currently under Editorial Review in Yahoo! Japan. How To Fi...

YAHOO_JAPAN, INVALID_STRING_FORMAT

When posting creatives into Yahoo! Japan, you may encounter such an error message: Error: "YAHOO_JAPAN, INVALID_STRING_FORMAT adName:"   What Causes The Issue? This problem is most likely caused by having the R Registration or ™ Trademark symbol in your creatives. More details on the restriction for the special characters and symbols is listed  here...

“ApprovalStatus Of The Keyword Must Be APPROVED” (Yahoo! Japan Only)

When attempting to post changes to Yahoo! Japan via the platform’s  Activity Log, the operation may fail and you could encounter the following error message: To update destinationUrl at keyword BiddableAdGroupCriterion, approvalStatus of the keyword must be "APPROVED".   This message will likely be found within the failed task’s Activity ID (accessi...

Yahoo! Japan Quality Score Frequently Asked Questions

Below you'll find some of the most common questions we receive regarding Yahoo! JAPAN Quality Score and their answers. Note: Quality Score is called "Quality Index" in the Yahoo! Japan UI.  Frequently Asked Questions Is The Quality Score Keyword Metric Supported For Yahoo! JAPAN? The Quality Score column in the Keywords grid shows the current qualit...