Sitelinks are handy ad extensions that you can use to include extra links below your text ads. Much like their natural search counterparts, they can drive clicks to deep content on your website. Sitelinks are typically only displayed below ads with higher-than-average CTR, position and quality score. For example, ads that feature branded terms or a domain name.
How To Add Sitelinks
To add new Google sitelinks within the platform, simply follow these steps:
- Go to the main Campaigns tab.
- Click on one of your campaigns.
- Choose the Ad Extensions sub-tab.
- From here, you can type in your sitelink name, link text and destination URL. Be sure that there are no blank Link Text or URL fields before saving a new or edited sitelink, or you may encounter this error: Error: For input string: "".