Yahoo Demand Side Platform (DSP) is a publisher that allows you to programmatically monitor, create, and manage advertising campaigns.
This gives you all of the benefits of a walled garden, with the neutrality and transparency of an independent DSP, helping you connect the dots in a cookieless world and beyond.
MarinOne currently supports reporting and campaign management for Yahoo DSP. Campaign management support will include campaign status and daily budget edits.
We have plans to add Yahoo DSP bid optimization support in the near future, so be sure to check back for updates!
If you would like to learn how to add Yahoo DSP support to your MarinOne client account, please reach out to a platform representative.