In this article, we'll define some of the key app metrics for Facebook accounts in Marin Social.
In the table below you'll find definitions for the most commonly used app metrics.
| Name | Definition |
|---|---|
| App install | App installs are counted as the number of times your app was installed within 24 hours of the ad being served, or within 28 days after clicking on it. |
| App use | App Uses are counted as the number of times your app was used for a minimum of 4 minutes in the past 14 days, or at least twice by the same person with one of those times occurring in the past 14 days. |
| Credit spend | The total amount you’ve spent so far |
| Mob. app install | Mobile App installs are counted as the number of times your mobile app was installed within 24 hours of the ad being served, or within 28 days after clicking on it. |
| Activate app | Activate app is the fact that users have launched your app, after having download it. |
| Complete reg | The number of times your form was completed by users having seen your ad before. |
| Spend credits | The total amount you’ve spent so far. |
