2-Second Continuous Video Views
2-Second Continuous Video Views is an optimization option and billing event in Marin Social available for campaigns using the Video Views objective. Essentially, this option allows you to optimize on users viewing your Facebook video for at least two seconds, rather than the more general Video Views optimization option which applies to...
Ad Set Budget Reallocation
It's common among marketers to turn campaigns and ad sets on and off -- or even delete ad sets -- based on a variety of factors, such as performance, seasonality, promotions, and more. Occasionally, when doing so, you might find that your ad set had some budget remaining that will need to be redistributed elsewhere. This is where the ...
Ad Study Split Testing
Ad Studies allows you to execute multi-variate tests to compare the performance of two or more campaigns (or ad sets) to understand the influence of audiences, budgets, and other factors on ad performance. It's a quick and easy way to allocate traffic split. In this article, we'll explain more about Ad Studies and how you can configure...
Adding Ad Sets To Existing Campaigns
After creating a Facebook campaign in Marin Social and letting it run for a while, you might want to add additional ad sets. Step-By-Step New ad sets are created in the same step as ad creation and can be added from either the campaign or ad set level. From The Ad Set Level To get started, go to the Campaign level and click on the n...
App Metrics Definitions For Facebook
In this article, we'll define some of the key app metrics for Facebook accounts in Marin Social. App Metrics In the table below you'll find definitions for the most commonly used app metrics. Name Definition App install App installs are counted as the number of times your app was installed within 24 hours of the ad being served, or wit...
Bidding And Budget Changes For Facebook
Facebook has introduced a number of changes to both bidding and budgeting which will affect the Marin Social platform in some small ways. The alterations will come into play when creating and managing your Facebook ad sets, and may cause you to receive alerts about your budget being low. In this article, we'll outline the changes and w...
Campaign Budget Optimization (CBO)
Campaign Budget Optimization (CBO) is an optional Facebook feature available in Marin Social which aims to make the most efficient use of your budget spending to achieve the best results for your campaigns. In a nutshell, CBO is an algorithm which continuously monitors your ad set performance, then assigns campaign budget within those a...
Carousel Ads For Facebook
Carousel Ads for Facebook is an interactive, eye-catching and engaging forms of ad that's perfect for both direct response and brand awareness marketing. The format supports up to five linked images, giving your brand and business more social exposure than ever before. Carousel Ads are currently available for these objectives within y...
Collection Ads For Facebook
Collection Ads are a mobile ad format which combine either a video or image with other images taken from a product catalog. This ad type is very useful for promoting specific products in multiple different ways. For example, you may choose to show the product in a video, then display multiple photos of it from different angles. You cou...
Creating A Facebook Campaign
Before creating ads with your Facebook account in Marin Social, you will need to create a campaign. Campaigns are composed of one of more Ad Sets which contain themselves one or more Ads. When creating a new campaign, you will be able to specify the budget, date range, scheduling options, optimization rules and other campaign criteria....
Creating A Facebook Media Plan
The Media Plan level is directly below the Advertiser level in the Marin Social organizational hierarchy (Advertiser > Media Plan > Campaign > Ad Set > Ad). Media Plans serve as folders which house campaigns. You might want to create a distinct Media Plan for each quarter, season, product line, etc. In this article, we'll s...
Creating Desktop Virtual Goods Ads (DVG)
You can make monetizing your desktop apps easier by leveraging Facebook's Desktop Virtual Goods Ads to promote both virtual goods and sales. Facebook users can view and engage with the promotion directly in the News Feed or Right Hand Column. Note: When creating your campaign, you will need to be aware that this ad type is only valid f...
Creating Facebook .GIF Ads
The Marin Social platform offers full support for the creation of ads using animated .GIF files. There are two ways that you can insert .GIF files into your ads: Upload the GIF from a local file like you do for a video Use a link where the .GIF is hosted Upload From A Local File To upload a .GIF file using the Page Post Ads option: N...
Creating Facebook Ads In Marin Social
After creating a Facebook campaign in the Marin Social platform, you'll next need to create some ads. Facebook ads in the Marin Social platform have the following components: Message Title Description Call to Action button Caption Step-By-Step First, navigate to the Advertiser for which you’d like to create Facebook ads. Next, click i...
Creating Facebook Custom Conversions
The Facebook Pixel is used for acquisition campaigns and it allows advertisers to track visitors’ actions on their website. It can be modified to track different actions according to the website content. Each tracked action on the website is called “event”.There are four main Facebook events used for traditional conversion campaigns Pag...
Creating Facebook Instant Experience Ads
Facebook Instant Experience ads (formerly known as Canvas ads) are an ad format for mobile devices. Advertisers can build a custom Instant Experience or create Instant Experience templates for specific business goals. Step-By-Step To create Instant Experience ads in the Marin Social platform: First, create an Instant Experience ad on th...
Creating Facebook Page Like Ads
You can use Facebook Page Like Ads to grow your fan base and generate large volumes of likes for your Facebook page. Step-By-Step To create a Page Like Ad in the Marin Social platform, just follow these steps: Navigate to the Campaign dashboard. Click Add Ads ('image' icon) associated with the desired campaign. From the Destination d...
Creating Facebook Page Post Ads
The Page Post Ad ad type is only available within campaigns that have the following Facebook objective: Conversions Traffic Lead Generation Step-By-Step Creating Page Post Ads To create a Page Post Ad in the platform: Navigate to the Campaign dashboard. Click on Add Ads icon. From the Destination dropdown menu, select a Facebook p...
Creating Mobile App Install Ads
Drive installs of your mobile app with Facebook Mobile App Install Ads that link directly to the App Store and Google Play. Step-By-Step To create a Mobile App Install Ad using the platform, just follow these simple steps. Navigate to the Campaign dashboard. Click Add Ads ('image' icon). From the Destination dropdown menu, select a Fac...
Custom Conversions With Facebook
Custom Conversions on Facebook allow you to optimize for and track actions without having to add anything to your Facebook pixel base code. They also allow you to optimize for and track actions that are different from the nine standard events that come with the Facebook pixel. Below we'll explain how to create Custom Conversions and how...
Dynamic Ads For Travel: Strike-Through Macro Support (Beta)
Many travel advertisers have had success using strike-through pricing in the presentation of their travel products, where strike-through pricing drove material increases in conversion rates. Based on the success advertisers have had with this design treatment, we will be testing this treatment in the Facebook ad unit. Marin Social Supp...
Dynamic Ads In Marin Social
Marin Social offers full support for Facebook's Dynamic Ads. This ad type helps you promote highly relevant products to the users browsing the product catalog on your website or mobile app using remarketing. Dynamic Ads themselves look identical to single image or carousel ads on Facebook, but rather than individually creating an ad fo...
Facebook Ad Targeting Overview
Facebook offers rich and granular targeting opportunities. Here you’ll find an overview of the various targeting options for your ads. Certain targeting criteria have a Split feature that enables you to automatically split the different targeting options. For example, if you choose to 'split' a campaign based on gender, Marin Social wi...
Facebook Bid Strategies
When creating new ad sets in Marin Social, either via the grid, the Bulk Creator, or Mass Editor, you'll see an option to set your Bid Strategy. Setting this correctly is important, as it will have a direct impact on the cost of your Facebook campaigns. In this article, we'll explain more about the available options and what each of th...
Facebook Budget Changes
Using Marin Social, you may be charged up to 125% of your daily budget on certain days. For example, if your daily budget is $10.00, you may be charged up to $12.50. However, your weekly spend will NOT exceed 7 times the daily amount, or $70.00 in this example. We will prorate this for partial weeks. Learn more in our documentation for...
Facebook Dynamic Ads For Auto
Dynamic Ads for Auto allow you to upload your vehicle catalog, or feed, with relevant details such as make, model and year. Marin Social will then automatically generate ads which show the most compelling inventory to the right audiences – driving them towards vehicle detail pages, lead submission forms or other valuable places. Curren...
Facebook Import For Marin Social
You can now import your Facebook campaigns into the Marin Social platform and take full advantage of powerful features such as automated rules, third-party revenue and conversion tracking and reporting, as well as campaign management such as cloning, mass edition, and bulk creation. Getting Started There are two ways you can import th...
Facebook Lead Ads In Marin Social
Facebook Lead Ads (also known as Lead Gen Ads) are a great way to encourage users to actively engage with your business. This could be signing up for a newsletter, an offer, more info about your products, and more. Lead Ads make it easier than ever for prospective customers to engage with your business -- even when they're on the move. ...
Facebook Learning Stage
Facebook uses Machine Learning to find people that are more likely to care about your brand and to buy your product or your services. Learning Stages Facebook categorizes the delivery path in 3 different stages: Learning Learning Limited Successful We'll talk about these stages in more detail in the next few sections of this article....
Facebook Messenger Inbox Ads
Messenger Inbox is where Facebook users receive private and group messages. Facebook Messenger Inbox Ads (formerly known as Messenger Home Ads) appear between conversations in the Messenger app; when someone clicks an ad, they will be sent to a detailed view within Messenger with a call-to-action that will take them to the destination ...
Facebook Messenger Stories Ads
Facebook Messenger Stories Ads appear to viewers between organic Messenger Stories as a fullscreen vertical ad. Messenger Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements. You can use the image format in Messenger Stories to show off your product, service ...
Facebook Overlays For Dynamic Ads
With more competition than ever in the social advertising space, it's important to create every advantage you can as an advertiser. With Facebook Overlays for Dynamic Ads, you're able to give your Dynamic Ads that extra little bit of eye-catching sparkle. With customized overlays which you control, you'll be able to focus on enticing o...
Facebook Placements
When you create your ads, you can manually choose where you show your ads or let Facebook show them in places where they're likely to perform best. The places where you run your ads are called placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, or Audience Network...
Facebook Stories Ads For Marin Social
Stories are becoming one of the most popular forms of social engagement, giving you as an advertiser immediate at-a-glance access to a broad range of audiences. Facebook Stories are a mobile-only content format which delivers quick snapshots of image or video content to users from pages they follow as well as brands or advertisers. Si...
Facebook Travel Ads
Facebook Travel Ads (formerly known as Dynamic Ads for Travel) allow you to show users ads based on their cross-device travel 'intent'. This user intent is collected from website and mobile apps then rolled up into a travel audience which the Marin Social platform can use to target your customers and show them highly relevant ads tailor...
Facebook Video Ads
Marin Social supports the creation of Facebook Video Ads at scale in a highly intuitive and incredibly powerful way. You can create video ads through the Bulk Creator in three different ways using three different ad types, as follows: Page Post Ads Bulk Page Post Creator Carousel Ads Video can also be used in Collections Ads, but the c...
General Metrics Definitions For Facebook
In this article, we'll define some of the general metrics for Facebook accounts in Marin Social. Metrics In the table below you'll find definitions for the most commonly used general Facebook metrics. CP Main KPI Cost per main Key Performance Indicator: cost you are paying for each action you have designated as your KPI CPE Cost per en...
Household Targeting For Facebook
Marin Social offers full support for Household Targeting for Facebook. A Household Audience is a targeting product Facebook offers to help you deliver relevant ads to people who live in the same household. In a nutshell, you use a Custom Audience from your customer list as the source of a household audience. The household audience incl...
How To Link Tokens To Another User
If you need to link tokens to another user in Marin Social, simply follow the instructions listed here. How To Link Tokens To Another User From the Facebook Business Manager's Settings, make certain that the new user has Admin access to accounts and Facebook pages. If a user with a lower access level refreshes the token, some pages ma...
Instagram Ads With Marin Social
The Marin Social platform supports the creation and management of Instagram ads. By implementing Instagram ads to supplement your existing Facebook efforts, you will be able reach and engage with new, highly engaged customers. Step-By-Step To start creating Instagram ads using the Marin Socialplatform, follow the steps below. Please...
Instagram Stories Ads For Marin Social
Stories are becoming one of the most popular forms of social engagement, giving you as an advertiser immediate at-a-glance access to a broad range of audiences. Instagram Stories are a content format which deliver quick snapshots of image or video content to users from both profiles they follow and brands or advertisers. Instagram offe...
Lead Engagement Custom Audiences
If you're taking advantage of Facebook's Lead Ads , then you may want to consider implementing a Lead Engagement Custom Audience. This type of audience allows you to segment users into different audiences based on their interaction (or lack of interaction) with your lead ads. Once created, your Lead Engagement Custom Audiences can be ...
Location Cluster For Facebook
Location Cluster for Facebook allow you to create clusters of users based on specific locations/countries/cities, then leverage them in your campaigns. Step-By-Step To create a new Location Cluster, follow these simple steps: First, navigate to an existing Media Plan. Click the Audience drop-down menu, then select Location Clusters. ...
Marin Social Bulk Creator
Using Marin Social's Bulk Creator, you can set up multiple ads and ad sets with various iterations of ad copy and assets in just a few clicks, using a single workflow. This feature will speed up the process of building ad iterations, especially on carousel ads and link ads. The Ad Type options will vary depending on the objective of yo...
Offline Conversions In Marin Social
With Offline Conversion tracking for Facebook, you can track transactions which occur at a physical retail store, and other offline channels such as orders made over the phone. These conversions can be attributed to users engaging with your Facebook ads. Marin Social offers full support for this form of offline conversion tracking, and...
Page Engagement Custom Audiences
If you've ever wanted to create custom audiences of Facebook users who have interacted with your Facebook page in any way (i.e. comments, liked, shared, and so on), Page Engagement Custom Audiences are the answer. In this article, we'll explain exactly what Page Engagement Custom Audiences are, and how you can set them up to use in Ma...
Preview Links Overview
Preview Links help you get an idea of what your creatives (ads) will look like before uploading them to Facebook. Depending on the way you manage your campaigns, Preview Links can be an invaluable tool. With that in mind, please bear in mind the following notes: If you are an agency, you can generate Preview Links and send them to the ...
Reach & Frequency Overview
Marin Social offers full support for Facebook's Reach & Frequency campaign type. By using a Reach & Frequency (R&F) campaign, you'll be able to plan (and predict) the delivery, cost and reach of your campaigns in all-new ways. In this article, we'll provide a full overview of platform support for the Facebook R&F campaig...
Refreshing Your Detailed Targeting For Facebook
By default, the Marin Social platform pulls your account's targeting information from Facebook every seven days. There may be situations, however, where you need to refresh your detailed targeting manually. For example, when you are whitelisted for a new partner category or custom category by Facebook. To prevent you needing to wait fo...
Setting Up Bidding & Budget For Your Facebook Ads
Marin Social offers a range of options for setting both your campaign budget and enabling Facebook bidding. We'll explore these options in this article. Budget By default, when creating new ads, your total campaign budget will be re-allocated in order to dedicate some of that budget to your new ads. You can also choose to add extra bu...
Setting Up Your Marin Social Account For Campaign Creation
Before creating campaigns in the Marin Social platform, you will need to ensure that all the higher objects in the Marin Social account hierarchy are in place. In Marin Social, the account hierarchy is comprised of the following: Agency (the highest level in the Marin Social account hierarchy) Advertiser Media Plan Note: These hierarch...
Slideshow Ads For Facebook
With Facebook Slideshow Ads, you can harness the power of video advertising without spending too much time or money in the process. Offering the ideal compromise between still images and video, Slideshow Ads deliver text, motion, and sound seamlessly across devices and connection speeds. They're easier to produce than video but provide...
Social URL Parameters
Making URL changes to accommodate a new promotion or to implement a third-party tracker is easier than ever using Marin's multi-edit URL changes. You can choose to update existing Final URL parameters or build new ones for existing ads. The choice is entirely yours. Want to learn more? Check it out below. How To Log into Marin. Click on the Social m...
Special Ad Categories For Facebook
If your campaigns offer credit, housing, or employment opportunities, you'll be required to choose the category that best describes your ads. These special categories for which audience selection tools are limited to help protect people on Facebook from unlawful discrimination. Choosing the correct category for your campaign is an impo...
Supported Facebook Calls To Action (CTAs)
Marin Social offers a full range of support for Facebook ads, including a wide variety of Call to Action (CTA) choices. Use these CTAs to give users a clear sense of direction. Supported CTAs The following Calls to Action are supported in Marin Social for Facebook ads: Objective type Campaign Objective Supported CTAs App App Installs Bo...
The "Brand Awareness" Objective
The Brand Awareness Objective is designed to help you increase awareness of your brand by targeting users who are likely to pay attention to your ads. This differs from other objectives in that your ultimate goal isn’t necessarily to get ad clicks, sales, or video views, but rather to simply increase your brand awareness. How To Use T...
The "Reach" Objective
The Reach objective for campaigns allows you to target a small, but highly relevant, audiences while controlling the frequency of the ads that you serve. The main aim of this objective is to maximize impressions and drive brand awareness. Want to target a narrower audience? With this objective, your ads can also be repeated to maximize...
The "Store Visits" Objective
The Store Visit objective allows you to create dynamic local ads for multiple store locations so you can drive store visits and in-store sales. This objective also lets you target people within a set distance of one or many of your store locations with ads designed to help people navigate to or contact the location closest to them. Dri...
The Marin Social Facebook Tracking Pixel
Conversion Tracking allows you to measure the return on investment of your Facebook Ads and automatically optimize your ads for success. By placing a pixel on all of the key pages of your website, such as checkout pages, add to cart pages, or registration pages, you’ll be able to know how many people complete conversion actions and ide...
The Product Set Splitter
The Product Set Splitter allows you to quickly create product sets in bulk, all at once. This will save a lot of time testing out which products are winners and losers. Ready to learn more? Step-By-Step To begin, click on Create New in step 1 of the Dynamic Ads Wizard, then select Multiple. Next, click on Create in the Product Sets ac...
Trip Consideration Ads For Facebook
Marin Social offers full support for Trip Consideration Ads for Facebook. This ad type is perfect for targeting users who are “in consideration” of travel, but have not yet formed destination intent. In other words, you can target your ads at people who are thinking about going on vacation. The trip consideration process is an "upper ...
Uploading Promoted Objects By Group In Bulk
The term Promoted Object describes the thing (product, service, or anything else) that a specific Facebook ad set is promoting. It's a generalized way of specifying a broad range of objects, which are each related to certain advertising objectives. Taken together, the campaign objective and the promoted object should be enough to answer...
Website Custom Audiences For Facebook
Website Custom Audiences (WCA) introduces additional flexibility when creating custom audiences for Facebook with Marin Social. Specifically, website custom audiences adds the ability to create targeting rules based upon aggregate behavior, device type, and dynamic date. Facebook describes WCAs as adding "intensity of signal" to WCA. A...
"Error: Not Supported Optimization Goal : Store Visits Optimization Goal Is Not Supported"
What Is The Issue? When trying to use the Store Visits objective, you may encounter the following error. Error: Not Supported Optimization Goal : Store Visits Optimization goal is not supported for a given page in a given country. Please select Unique Daily Reach optimization goal. (100) (1815756) What Causes The Issue? This error happens becaus...
"Error: This Ad Set Contains An Unsupported Value For Field: Brand_safety_content_filter_levels"
What Is The Issue? After importing objects in Marin Social, you may encounter this unsupported error message at the ad set level: Error: This Ad Set contains an unsupported value for field: brand_safety_content_filter_levels Note: When this happens, you will not be able to edit the targeting of an object. What Causes The Issue? This error occur...
"Error: You Need To Get At Least One Page Linked To Your Record To Activate The Message Booster"
What Is The Issue? You might have seen the following error message when connecting to the platform using a Community Manager account: You need to get at least one page linked to your record to activate the Message Booster What Causes The Issue? This error means that you haven’t assigned any pages to your user account or you have assigned pages t...
"Invalid Parameter: Page Post Ads Cannot Bid On Page Likes."
What Is The Issue? When syncing an ad to the publisher, you may receive the following error: "Invalid Parameter: Page Post Ads Cannot Bid on Page Likes: Bidding on page_likes for page post ads (except for video) is not allowed." What Causes The Issue? This message means that you can only bid on Optimize for Page Likes and Pay for Impressions when th...
"Invalid Parameter: Page Post Can't Be Used: This Type Of Page Post Can't Be Promoted In An Ad."
What Is The Issue? When syncing an ad to the publisher, you may receive the following error: "Invalid Parameter: Page Post can't be used: This type of page post can't be promoted in an ad". What Causes The Issue? If a poll ad is published and you try to promote the ad, you will receive this error as Facebook no longer supports boosting polls. The ad...
"No Promotion Object Found: Please Specify A Promoted Object For The Ad Set."
What Is The Issue? When setting up your campaigns and ads, you might see the following error: No promotion object found: Please specify a promoted object for the ad set. What Causes The Issue? This issue is related to setting a Facebook pixel. Please note that this issue is a Facebook error, not a Marin error. You can find more information about ...
"One Or More Of The Selections Used In Detailed Targeting Are Not Valid For Ads Targeting."
What Is The Issue? You may encounter the following sync error when working in the Marin Social platform: Invalid parameter: Cannot be Use Invalid Detailed Targeting Fields : One or more of the selections used in detailed targeting are not valid for ads targeting. Please select from available options and try again." What Causes The Issue? The Faceb...
"There Is An Unsupported Collection Ad In This Ad Set"
What Is The Issue? After importing objects in Marin Social, you may encounter this error: There is an unsupported Collection Ad in this Ad Set. What Causes The Issue? You may encounter this error if you’ve created your Campaign, Ad Set, or Ad on Facebook and then imported it into Marin Social. If the URL to which the call-to-action button or link ...
“Invalid Parameter : Cannot Use Invalid Detailed Targeting Options
You may encounter the following sync error when working in the Marin Social platform: “Invalid parameter : Cannot Use Invalid Detailed Targeting Options : This ad set contains interests, behaviors or demographics that are either no longer available on our platform, or won't be soon. You'll need to remove these items from your ad set be...
“Invalid Targeting Spec: The Specified Targeting Spec Is Not Valid Because: Invalid Data For Field Custom_audiences.”
When syncing objects in the Marin Social platform, you may encounter the following sync error: Invalid Targeting spec: The specified targeting spec is not valid because: Invalid data for field custom_audiences.” What Causes The Issue? When trying to sync, Facebook returns this sync error message because the custom audience used in i...
“Page Post Can’t Be Used: This Type Of Page Post Can’t Be Promoted In An Ad”
What Is The Issue? You may encounter the following sync error when working in the Marin Social platform: “ Fail to create creative. Invalid parameter: Page Post Can't Be Used: This type of Page post can't be promoted in an an ad.” What Causes The Issue? Some post can not be promoted because they are derived from other posts. How To Fix The Issue T...
Campaigns Cannot Be Synchronized
What Is The Issue? You may encounter problems in the Marin Social platform when attempting to synchronize your campaigns. What Causes The Issue? This problem can be caused by a number of things, some on the platform's end and others with the publishers. Below we'll explain a number of potential fixes you can try. How To Fix The Issue In these cases...
Expired Account Token
What Is The Issue? When using Facebook or Twitter with Marin Social, you might receive an email stating a variation of the following: Warning your account token is expiredPlease refresh it in the config / manage accountFacebook Account Id: 99999999999999Facebook Account Name: 99999999999999 ( xxxxx@xxxx.com ) You may also see an error message lik...
Facebook Sync Errors Due To Billing Event
What Is The Issue? There a number of different sync error messages that may appear that all have the same root cause -- Facebook has blocked the sync from taking place because the Pay for field does not have Impressions selected. You can see a few examples of possible error messages below: Adset Errors. An Error Has Occured During The Synchronizatio...
How To Troubleshoot Data Discrepancies Between Facebook And Marin Social
What Is The Issue? There might be times when you see data discrepancies between the data that is displayed in Facebook and the data that is displayed in Marin Social. Use this guide to get to the root cause of this issue. How To Fix The Issue Verify that you are looking at the exact same date range in both Facebook and Marin Social. Then, make cer...
My Facebook Campaign Is Not Delivering
What Is The Issue? Your ads are not being delivered to prospective customers, meaning your campaigns may not be actively spending, nor are they actively bringing in customers. You can learn more about the possible causes of this issue below. What Causes The Issue? If there are ads that are not serving, this could be an indication of a variety of ro...
Posts Are Not Showing In The Message Booster
What Is The Issue? After selecting a page in the Message Booster, organic posts are not being pulled into Marin Social and do not show up in the Message list section. What Causes The Issue? Facebook Ad Account Admin Access This issue is usually caused because the Facebook Ad Account no longer has Admin access to the page. You can troubleshoot this i...
The Main KPI Column Data Does Not Match My Expectations
The Main KPI column in the grid displays the sum of all metrics selected in the Main KPI & ROI section of a Media Plan's parameters. The values you see in the Main KPI column depend on: Your campaign objective. The KPIs associated with that objective in your Media Plan parameters. Note: Each objective has its own default Main KPIs, ...
Unsupported Get Request
What Is The Issue? When syncing a Dynamic Ads campaign in the Marin Social platform, you may encounter the following sync error: "Unsupported get request. Object with ID '39834370062150' does not exist, cannot be loaded due to missing permissions, or does not support this operation. Please read the Graph API documentation at https://developers.faceb...
Why Can't I Create A Specific Ad Type In One Of My Campaigns?
What Is The Issue? This is because The Media Plan objective and the ad type you are looking to create do not correspond. Only ad formats comptabile with your Media Plan objective will be available to you. What Causes The Issue? Per Facebook's technical specifications, each campaign objective has a specific list of ad types that can be used. If the a...
Automated Search Intent: Setup Guide
Automated Search Intent is a Marin-exclusive cross-channel feature that combines the power and specificity of Search campaigns with the reach of Social ones. By aligning your Search and Social campaigns with Automated Search Intent, you can see benefits in terms of cost-per-conversion, total volume, and of course, plenty of saved time. In a nutshell...
Social Intent For Search
You may have heard about Search Intent for Social (sometimes known as Automated Search Intent), but now it's time to flip the script and explore the reverse: Social Intent for Search. If you're looking for ways to create new, high-quality audiences for your Search campaigns, look no further. Social Intent for Search allows you to use your Social Aud...
The Audience Hub
MarinOne's Audience Hub allows you to easily build audiences based on your own customer data -- email addresses, telephone numbers, physical addresses, and more. Use the Audience Hub to build audiences from your own customer data, including both Google Customer Match Audiences and Facebook Custom Audiences. You can then create, maintain, and manage...
Search Intent: Frequently Asked Questions
Below you'll find some of the most common questions we receive regarding Search Intent along with their answers. Frequently Asked Questions Can You Pull In Targeting For These Campaigns – For Example, Geos? Geo Is Essential. Search Intent campaigns, ad sets, and ads, once created in Marin Social, are the same as any other campaigns, ad sets, and a...
How To Use Social Audiences With Search Campaigns
Using Marin for both Search and Social media campaigns allows you to use specific social features for your Search campaigns, creating a truly cross-channel experience. One of the biggest differences between Search and Social campaigns is the audience. When creating an audience for a Search campaign, users are targeted via the specific keywords they ...
The Facebook Custom Audience Pixel
Facebook's Custom Audience pixel allows advertisers to track conversions, optimize for conversions, and build website custom audiences for remarketing purposes. Marin Social supports both the Facebook Custom Audiences Pixel and the ‘historic’ Facebook conversion pixel. This article will cover how to use Marin Social to quickly and easi...
Facebook Dynamic Creatives
Similar to RSAs on the search side, Dynamic Creatives allow you to take multiple media (such as images, videos, etc.) and multiple ad components (such as images, videos, text, audio, and CTAs), then dynamically mix and match them to improve your ad performance. Dynamic Creatives allow you to create personalized creative variations for e...
5 Steps To Get Started With Facebook Branding Campaigns In Marin Social
This article will run through, in no particular order, five best practices to help you create and optimize a branding campaign in Facebook using the Marin Social platform. Step One: Video, Video, Video Video content is a one of the best ways to encourage Facebook users to interact with your brand. Upload video content directly to Faceb...
Adding A Facebook Or Twitter Account
Linking a Facebook or Twitter account to the Marin Social platform is really easy. Below we'll show you just how to do this in a few steps on the example of a Facebook account Adding A Facebook Or Twitter Account To add new Facebook or Twitter account: First, go ahead and log into your Facebook Account via the Facebook Business Manage...
Automatic Budget Allocation
When the Ad sets are paused, the Automatic budget allocation feature automatically reallocates your campaign budget based on three different options: Per Target Size, Manual, and Equal Distribution. This helps increase diffusion for ad sets where you have the greatest reach. Note: When reallocating a paused ad set budget, Marin will ta...
A-Z Sort & Searchable Drop-Downs
New selection menus make it easy for users to manage thousands of objects across Marin Social. Enter a few characters to filter for specific pages, places, macros, ad types, and more, or scroll through alphabetically-sorted lists to see your available objects and options. Sort Objects Alphabetically Selection menus across Marin Social ...
Best Practices For Direct Response Campaigns In Marin Social
This article will run through, in no particular order, seven best practices to help you create and optimize a direct response campaign in Facebook using the Marin Social platform. Step One: The Facebook Conversion Pixel The Facebook conversion pixel tracks how many people complete conversion actions and identifies which ad drove the con...
Bid Management Rules In Marin Social
The ability to create and implement Bid Management Rules is an exclusive Marin Social feature that helps you drive and optimize your Main Campaign KPI. Step-By-Step To create a new rule in Marin Social, follow these steps: Click on Config. Select Rules from the drop-down menu. Name your rule. Include details so that you can easily fin...
Bi-Directional Publisher Sync In Marin Social
Marin Social is designed to make managing your campaigns as effortless as possible -- and this includes the way it syncs your campaign data with publishers like Facebook. Whether you make changes in Marin Social or on Facebook itself, we know it's important to see these changes reflected on both sides -- without having to spend too muc...
Breakdown Reporting
Summary We have made an enhancement to the Marin Social reporting capabilities where we are now allowing the user to analyze breakdown reporting by campaign, ad set, or ad level for both Facebook and Twitter. The benefit of this functionality is for advertisers to quickly look at which aspect of the campaign, ad set, or ad is working well and to qu...
Context-Sensitive Mass Editor
Previously, the mass editor feature will show all ad sets and ads belonging to a campaign regardless of launching the mass editor button from the ad set or ad level. Now, the mass editor will take into the context of which the mass editor was launched and show only the relevant objects for edition. How It Works Campaign Level When la...
Creating Custom Audiences For The Message Booster
Creating Custom Audiences for the Marin Social Message Booster allows you to boost posts automatically based on an existing audience. Step-By-Step To get started, navigate to the Message Booster by selecting Message Booster in the right-hand side navigation. Click on the Audience Manager button. Next, click on the Create Audience butto...
Deleting An Ad Account In Marin Social
There may come a time when you’d like to delete an ad account from Marin Social. The platform allows you to do this quickly and easily. Step-By-Step To delete a Twitter or Facebook ad account form Marin Social simply: Select the Config menu in the top right-hand corner of the platform. Select Accounts. Find the Account you’d like to ...
Delivery Status For Marin Social
Marin Social's Delivery Status gives you at-a-glance information on the status of your campaigns, ad sets, or ads. You'll find the two relevant columns in the Marin Social grid: Status and Delivery Status. Below we'll explain Delivery Status in more detail, outline the possible values for each column, and explain how you can use it to...
Detailed Targeting For Marin Social
As of August 2016, when you're creating ads using Marin Social, you'll find the following options in the Detailed Targeting section: Behaviors Interests Demographics Partner Categories In the past, the above targeting options were only available in dedicated fields. Thanks to Detailed Targeting, you'll still be able to target with thes...
Download From Publisher AKA Refresh
In order to add more value to our advertisers, Marin Social now offers the ability to import your campaigns on a one-off basis from the Facebook publisher. This adds tremendous value by allowing you to leverage the platform’s innovative and performance-enhancing features. You can now manage your campaigns with more confidence by bringin...
Duplication (Marin Social)
Marin Social is dedicated to providing a best-in-class campaign management tool for our advertisers. Our Duplication feature allows advertisers to duplicate their campaigns, ad sets, or ads at scale. This allows advertisers to quickly launch campaigns, ad sets, or ads, especially the ones that are working best for their marketing and ad...
Dynamic URL Tags For Marin Social
URL parameters can help you understand the effectiveness of your ads. For example, you can identify where your traffic is coming from (which ad) or which Facebook audience is driving conversions. Dynamic Tags allow you to automate your tracking by using macros to populate your parameters based on ad id, audience name, and placements jus...
Email Notification Configuration
Admin users have the ability to control who sees email notifications from the Marin Social platform. This feature is especially useful for agencies with numerous users. With a simple toggle switch, either On (to receive the notifications) or Off, you can determine whether a specific user receives email notifications such as expired acc...
Facebook Custom Audiences In Marin Social
A Facebook Custom Audience is a type of audience you can create which is made up of your existing customers. Once created, you can target ads to your Custom Audience. Note: Saved Custom Audiences created in Facebook cannot currently be imported into Marin Social. There are a number of different types of Facebook Custom Audiences that yo...
Facebook Tracking With Marin Social
The Tracking tab allows you to create conversion and audience tracking pixels for Facebook. This way, you will be able to build custom audiences, and display conversions data in the Marin Social platform. This functionality has been updated to support the upgraded Custom Audience pixel, introduced by Facebook in late 2015. Available ...
Filtering In Marin Social Dashboards
To make managing your Grid view as streamlined as possible, simply follow the instructions listed in this Step-By-Step Guide. Default Filters At Account Level You can manage the default status display of the main dashboard and the default date ranges for your entire account via the Preferences Section. In the top right-hand corner, cl...
Find And Replace In The Mass Editor
The Mass Editor for Marin Social was designed to help you make bulk changes to your social campaigns in a way that's straightforward, simple, and -- most importantly -- fast. Whether you want to update a line in your creatives or tweak your targeting, the Mass Editor can really help. With a view to making your campaign management as ea...
How To Add Facebook Or Instagram Ads To Existing Ad Sets
If you have existing ad sets and you would like to add additional ads, simply follow the steps listed here. Note: The instructions listed here apply to Facebook and Instagram, but not to Twitter. How To Add Ads To Existing Ad Sets There are two ways that you can add ads to existing ad sets: Select ad sets in the Ad Set grid, then clic...
How To Create App Install Ads In Marin Social
To simplify mobile ads objectives, Facebook deprecated Canvas App Engagement (CAE), Canvas App Installs (CAI), Mobile App Installs (MAI) and Mobile App Engagement (MAE) objectives in mid 2017. The Marin Social platform offers full support for the most recent objectives and workflows for both mobile and desktop apps, including the lates...
Invalidate Token
Invalidate a publisher access token to immediately unlink a Facebook or Twitter account from Marin Social. Simply visit the Account Manager, find the account you'd like to unlink, and invalidate the access token. Marin Social will no longer be able to import publisher data or make changes using the publisher account. Note: Exercise cau...
Managing Rules In Marin
The Social section of Marin allows you to set custom bidding rules. Marin Rules is an automated approach to bidding on Meta that's more customizable than the automated bidding that the publisher offers. Rules automate bid changes and can be triggered based on number of clicks, time frame, or money spent. Using rules in the Marin Social...
Marin Budget Allocation For Marin Social
Marin Budget Allocation is a feature unique to Marin Social which dynamically adjusts your ad set budgets based on their performance. This is beneficial because it allows the system to implement data-driven budget tweaks throughout the day to align your budget with the top-performing ad sets in your Social campaigns. In this article, ...
Marin Social: Advanced Learning Hub
Welcome to the Marin Social Advanced Learning Hub! On this page you'll find detailed descriptions of the various topics you can learn more about within Marin Social, along with links to further reading where available. Some of the topics have training videos included. Simply click the Play button below to watch the video. For the best e...
Marin Social API Documentation
The Marin Social API gives you access to data and statistics, advertisers, Media Plan creation, and various other basic actions and options. The document linked below provides detailed information about the API. API Documentation Read more about the Marin Social API here....
Marin Social Naming Conventions
When managing your campaigns, ad sets, and ads, manually defining names can be a tedious and time-consuming process. In order to alleviate this pain for the marketer, the Marin Social platform provides a powerful feature that allows you to define your ad set and ad naming convention with the option of utilizing macros that can be dynam...
Message Booster [Marin Social]
Message Booster streamlines Community Management (CM) processes by allowing for quick and easy boosting of organic content. It provides the following key features: Fast and simple interface Community engagement data & insights Management of several pages / accounts on a single interface Budget capping and other security safeguards A...
Message Booster For Instagram [Marin]
Message Booster helps you save time and streamlines Community Management (CM) processes by automating the boosting of your organic content. To access the Marin Message Booster, please reach out to your Marin account representative or our Customer Support team. Note: This article is about the Message Booster feature in Marin. For details about the M...
Move Campaigns Between Media Plans
Historically, campaigns were locked to a single Media Plan once they were created. Since moving to flexible media plans, allowing for multiple campaign objective per media plan, clients have asked for increased flexibility around managing campaigns together per marketing goals, not publisher objective. Therefore, we have made changes t...
Moving Campaigns Between Media Plans
Move campaigns between Marin Social Media Plans in just a few steps: Simply select the campaign(s) you'd like to move, click the Move Campaigns button, select a destination Media Plan, and save. Keep in mind: moving campaigns is different from duplicating campaigns. Using Duplicate creates 1 copy of the selected campaign in the destin...
Multi-Objective Media Plan
Previously on the Marin Social platform, Media Plans were designed to be a place where you can bring together all of your campaigns for a Facebook or Twitter objective and manage, optimize, and report upon them all in a single place. Over time however, as Facebook and Twitter have continued to release further campaign objectives coveri...
Naming Limits For Campaigns, Ad Sets, And Ads
When working with the Marin Social platform to create campaigns, ad sets, or ads, there are a number of publisher limits in place which you may not be aware of. These limits can cause problems if you unknowingly try to enter a name that is too long. Below we'll provide the character limits for each of these objects, which should help yo...
Optimization Goals For Marin Social
In Marin Social, Optimization Goals are the key indicators which social publishers use to optimize the delivery of an ad. If a certain section of your target audience performs better against a particular Optimization Goal, your ad will be delivered more frequently to that particular audience. In this way, the publisher can aim for opti...
Pivot Table Reporting In Marin Social
Pivot Tables are one of the most powerful features, allowing you to build granular reporting to your requirements. Step-By-Step To create a pivot table report in the Marin Social platform, follow these steps: To begin, choose a Time Period. Determine your Pivot criteria. You can choose up to 4 criteria. Date: Campaign start date. Campai...
Reporting In Marin Social
You can generate reports on an Advertiser, Media Plan or Campaign level. Advertiser level: After selecting the desired Advertiser, click Reporting on the left-side tool bar. Reports will include information for all Media Plans under the selected Advertiser. Media Plan level: After selecting the desired Advertiser and the Media Plan, cli...
Reporting Templates In Marin Social
The Config tab allows you to create a reporting template based on main campaign KPIs (key performance indicators). You'll find the Config tab in the upper-right corner of the screen. Step-By-Step Reporting a new Report Template in Marin Social is easy. Here's how to do just that in a few easy steps: Navigate to the Config tab. Click Cr...
Revenue Reporting With Marin Social
The Marin Social platform allows you to share revenue statistics with your client or manager. External Access To share a link with an external user: Select the language you want the postponement external access to appear in. Choose the Time Period of the deferral. Here you will also find your daily and monthly spend: The 'View By' Opt...
Scheduled Actions For Marin Social
With Scheduled Actions for Marin Social, you can set your Facebook ads to play or pause at a specific date or time in the future. For example, let's imagine you're running a promotion which requires a set of ads to go live at 1am Monday morning, then be paused again at 10pm the following Sunday. With Scheduled Actions, you can set you...
Social Pacing Dashboard
The Marin Social Pacing Dashboard is a tool for budget management and notifications, designed to help you keep your budgets and KPIs on track. This tool goes above and beyond the Pacing column offered in the Marin Social platform by giving you details about whether your spend and KPIs are on track. This tool gives you comprehensive ins...
Social Rules
Both MarinOne and Marin Social allow you to automate your daily ad optimization tasks using Social Rules, a feature that allows you to: Save time Achieve better ad performance and lower CPAs Boost performance of high-performing Ad Sets and Ads Automatically pause underperforming Campaigns, Ad Sets or Ads Systematically adjust bids to ensure your ads...
Spend Details [Marin Social]
You can review the accumulated details regarding your ad spend per month by using the Spend Details section of the platform. Where To Find Spend Details To access the Spend Details section of the platform, simply head to Config > Spend Details. Please note that archived Media Plans / campaigns will not be included....
The "Spend Pacing" And "Spend Today" Columns In Marin Social
You'll find the Spend Pacing column in many of the grids in Marin Social. This handy metric displays values based on the spend vs. the budget for the applicable campaign of ad set, depending on the grid you're viewing. The Spend Pacing column is an excellent way to get an at-a-glance understanding of how quickly you're using your budge...
The Audience Keywords Cluster
The Keywords Cluster section is where you can manage all Keyword Clusters used in your campaigns. This is an exclusive Marin Social feature that allows you to create a group of Twitter Keywords and optimize your targeting. Once you have created a Cluster for one campaign, you can reuse it for future campaigns. Creating A Cluster Click o...
The Marin Social Action Menu
The Action Menu allows you to manage and optimize campaigns more efficiently. Available Actions Below you will find a detailed list of the various actions available within the platform, and their use cases. Add new campaigns to the existing Media Plan. Change the Facebook status. To learn more about status, please go to the article Das...
The Marin Social Archive Manager
The Archive Manager is where you can find and stock Advertisers, Media Plans and Campaigns that are no longer active. Archived Media Plans and Campaigns are stored in the Archive Manager. You can unarchive Media Plans/Campaigns or access the reporting interface using this tab. Please note that using the Archive function for an Advertis...
The Marin Social Asset Manager
The Marin Social Asset Manager allows you to quickly and easily manage your rich-media content to be used in ads, including both images and videos. You can access the Marin Social File Manager (outside of the Ads Creation workflow) anytime by simply clicking Config > Asset Manager. How It Works In previous versions of Marin Social...
The Marin Social Audience Manager
The Audience Manager allows you to create new targeting options and view existing ones, according to the advertiser you have selected. Setting Up A New Audience You can set up a new Audience in a few simple steps, as follows: To access, click on Audience in the black upper bar of the screen, and then click Audience Manager. Next, cli...
The Marin Social Configuration Menu
Using the Marin Social Configuration menu, you can make changes to platform user access, configure tracking pixels, archive campaigns as well as complete many other platform tasks. You'll find the Configuration menu in the upper-right of the Marin Social platform. Features The Configuration menu allows you to manage the following ar...
The Marin Social Mass Editor
With the Mass Editor, you can make changes in bulk to ads that have already been created, even if they are in different campaigns. This is an extremely useful tool because it lets you change elements of your running ads, such as title, body, URL, targeting, etc. Step-By-Step Using the Mass Editor is easy. In the following steps, we'll...
The Marin Social Spend Tab
The Spend tab will provide reporting to track your budget allocation and to break down your budget allocation based on user attributes. Note: Marin Social pulls cost and revenue data from the publishers every 15 minutes. If there are data discrepancies between Marin Social and your publisher accounts, please allow up to 30 minutes for t...
The Marin Social User Manager
The User Manager section is where you can manage Marin Social platform user access. You are able to create, delete or disable platform logins. In this article, we'll show you how easy it is to manage users in the Marin Social platform. Roles There are three different available roleswithin the Marin Social platform: Admin Community Man...
The Marin Social View Builder
The Marin Social View Builder allows you to set up, follow, analyze and optimize any of your actively running campaigns. You can choose from a selection of different categories in order to find the column headings and metrics that will be most useful to you, then add these to the main campaign grid. In this way, you're able to optimiz...
The Message Booster Report
You can use the Message Booster Report available in Marin Social to see the reach, engagement levels and negative feedback for each of your posts. This can give you valuable insights that help you improve your campaigns. Step-By-Step Here's how to use the Message Booster Report in a few easy steps: From the drop-down menu, choose the p...
The Reach Report
The Reach tab allows you to generate a report which will show your account reach and frequency breakdown by Day, Month, Country, Gender, Age, or Placement. You'll find the Reach tab in the main navigation at the top of the screen. Note: Reach Data is given for an entire Facebook Advertising Account, not for individual Media Plans or Cam...
Third Party Tracking
We always recommend implementing a third party tracker for mobile app install ads. By integrating a third party tracker, you are able to track specific events throughout the customer journey (Registration, Check Out, etc.) Currently, Marin Social is integrated with selected third party trackers. However, if you require a different thir...
Third Party Tracking (TPT) In Marin Social
Third Party Tracking (TPT) allow advertisers to track conversions and events along the customer’s journey without needing to rely on cookies. Conversion tracking cookies (used in standard tracking methods such as the Facebook pixel) can be cleared by the user or denied by their browsers. TPT conversion tracking does not use cookies to...
Third-Party Revenue & Conversion Tracking In Marin Social
In this article, we will explain how Marin Social supports third-party revenue and conversion tracking implementations for Facebook and Twitter campaigns. How Marin Social Builds URLs In the Marin Social platform, URLs can be dynamically constructed by replacing macros with the corresponding values that the marketer cares about most. P...
Third-Party Tracking Callback Specifications
Marin Social offers a range of third-party tracking callback specifications. Download the attachment below for in-depth information. Download Documentation Click the following link to download the third-party tracking callback specifications doc: > Download Callback Specifications documentation...
Time Analysis In Reports
The Time Analysis tab allows you to analyze your campaign performance over a given period of time. You can also evaluate best performing time slots, which is extremely useful for determining whether Custom Scheduling is a suitable strategy for your campaigns. To access the Time Analysis: Go to the Campaign level. Select the campaign. Cl...
Top Tips For Increasing Your Facebook Campaign Efficiency
When your cost per conversion or cost per click is higher than you’d like, consider these tips to optimize your campaign and increase efficiency. Bidding If your cost per main KPI is too high, your bid type or amount may be to blame. If you are bidding to optimize for conversions, consider optimizing for link clicks instead to catch cus...
Top Tips For Increasing Your Facebook Campaign Volume
When your Facebook ad is not being served to as many users as you’d hoped, consider three main factors: reach, bids and creative. Each can be the reason for lack of traffic. Below are five suggestions to optimize Facebook campaigns and increase volume. Campaign Structure Ad sets within a given campaign share a budget. One tip to increas...
URL Redirects In Marin Social
The Marin Social platform fully supports redirect URL configuration at the Media Plan level. This is very useful if you use third-party tracking systems to build redirect URLs for both Twitter and Facebook link ads. Note that in order for the redirect URL to work correctly, you'll need to use the landing page URL parameter {lpurl}. This...
Using Charts In Marin Social Reports
With Marin Social's charts, you can view your best and worst performing ads based on different KPIs. See which ads generated the most impressions, clicks, leads, etc. Which ad has the best click through rate, number of conversions, etc. Step-By-Step You can create charts quickly and easily with Marin Social. To do so, follow these step...
Using Reporting Diagrams In Marin Social
The Diagrams tool is a great way to visually cross-analyze campaign performance. You'll find a link to the tool in the main navigation at the top of the platform. Step-By-Step To create a report using the Diagrams tool, follow these steps: Click Diagrams in the main navigation. Select a Time Period. Choose the metrics you would like ou...
View Tags
View Tags are special tags that allow you to track conversions on your website after a user has seen your ad on Facebook, but has not clicked on it. A cookie is dropped as your ad is shown to the user. Later, if the user goes to the page on your website where you have installed the tracking code from your View Tag provider, the conversi...
Worldwide And Global Region Targeting
Advertisers want to get the best value conversions but have trouble understanding what country they should target to find this. Advertisers may also only operate within certain free trade areas or continents, but today we make this difficult to do so. To help remove this obstacle we are launching the ability for advertisers to use eith...
"Ad Set With Promoted Object Is Required"
When syncing objects in the Marin Social platform, you may encounter the following sync error: Ad set with promoted object is required: Your campaign must include an adset with a selected object to promote related to your objective What Causes The Issue? This error message means that the Promoted Object (the pixel event) has not yet...
"An Unknown Error Occurred"
When syncing objects in the Marin Social platform, you may encounter the following sync error: An unknown error occurred. (123*) (1234567*) * The numbers in parentheses will differ. What Causes The Issue? This error message occurs as Facebook does not allow the use of multiple geo-targeting locations with radiuses. How To Fix The I...
"Fail To Create Post. (#100) Child_attachments[5]"
When syncing objects in the Marin Social platform, you might encounter the following sync error: Fail to create post. (#100) child_attachments[5][call_to_action][value][link] should represent a valid URL What Causes The Issue? This issue is most commonly caused by the Destination URL introduced in the Description field or/and the Des...
"Fail To Create Post. (#100) Child_attachments[9]"
When syncing objects in the Marin Social platform, you might encounter the following sync error: Fail to create post. (#100) child_attachments[9][call_to_action][value][link] should represent a valid URL What Causes The Issue? This issue is most commonly caused by the See more Display URL value being missing for your Carousel Ads. How...
"Incorrect Value. The Minimum Is X"
When applying a boost to a Facebook post in the Message Booster, you might encounter the following error: Incorrect Value. The minimum is x. For example, the minimum budget would be 40 USD instead of the expected 5 USD: What Causes The Issue? This issue occurs when the Message Booster optimization strategy has not been selected for...
"Invalid Parameter: Accelerated Delivery Is Not Available With Automatic Bidding"
When syncing objects in the Marin Social platform, you may encounter the following sync error: Invalid parameter : Accelerated Delivery is not available with automatic bidding : Accelerated Delivery is not available with automatic bidding. Please change to manual bidding before selecting Accelerated Delivery. (100) (1885018) What Ca...
"Invalid Parameter: Instagram Account Is Missing"
When syncing objects in Marin Social, you may encounter the following sync error: Invalid parameter : Instagram Account Is Missing : You're using Instagram as a placement. Please select an Instagram account to represent your business in your Instagram ads, or select a Facebook Page to use instead. (100) (1772103) What Causes The Issue...
"Invalid Parameter : Duplicated Targeting Fields"
Upon syncing objects in the Marin Social platform, you might encounter the following Sync error: Invalid parameter : Duplicated Targeting Fields : Each targeting field is only allowed to appear either inside or outside the flexible targeting spec. (100) (1487916) What Causes The Issue An Interest or a Custom Audience has been used i...
"Invalid Parameter : Image Size Incorrect"
When syncing objects in the Marin Social platform, you might encounter the following sync error: Invalid parameter : Image Size Incorrect : Your selected image doesn't use the required dimensions for your ad format and placement. Please resize your image and try again. (100) (1443014) What Causes The Issue? This issue occurs when th...
"Invalid Parameter : Promoted Object Invalid"
When syncing objects in the Marin Social platform, you may encounter the following sync error: Invalid parameter : Promoted Object Invalid : The promoted object you have specified has an invalid combination of parameters. Please refer to the documentation. (123*) (1234567*) * The numbers in parentheses will differ depending on the P...
"INVALID_PARAMETERS"
What Is The Issue? When trying to log in to the Marin Social platform, you may be unable to log in and encounter this error message: INVALID_PARAMETERS This error message will appear below the login text fields once you click the Login button. What Causes The Issue? This issue is most commonly caused by using incorrect credentials (either usern...
"Invalid Phone Number: Please Enter A Valid Phone Number."
What Is The Issue? You may encounter the following error message when working in Marin Social: "Invalid parameter: Invalid Phone Number: Please enter a valid phone number." What Causes The Issue When you select the Call to Action Type "Call Now", the platform automatically uses the phone number listed in your Facebook Page Settings. If you haven...
"Link Property Must Be A Valid URL"
When generating creatives in the Marin Social platform, you may encounter the following message : "Link Property Must Be a Valid URL" What Causes The Issue? This error message occurs when there is an extra space within the URLs. How To Fix The Issue To fix the issue, simply review all URLs in the creative and remove any extra spac...
"There Are Unsupported Ad Sets In This Campaign" Or "There Is An Unsupported Field In The Targeting For This Ad Set"
When syncing objects in the Marin Social platform, you might encounter one of the following sync errors: There are unsupported ad sets in this campaign. There is an unsupported field in the targeting for this Ad Set. What Causes The Issue? This issue occurs when one or more settings are available on Facebook, but are not yet support...
"Why Is The Target Size Set To 20?"
When generating targeting in the Bulk Creator, you may find that the target size of the audience is set to ’20’. Or, when navigating at the ad set level, you may see that a target size set to ’20’. What Causes The Issue? When creating an audience, Facebook calculates the target size estimation and sends it to Marin. ’20’ is the minimu...
"Your Spending Budget Must Be At Least 'X' Because Some Changes Might Be Pending"
When editing budget caps in the Marin Social platform, you may encounter the following error: Your spending limit must be at least 11.11* because some charges might be pending * The number will differ depending on your Facebook account settings. What Causes The Issue? This error message occurs when you are editing budget caps by a ...
Determining Which Boost Campaign Received A Sync Error
When syncing a boost campaign, you receive an error message however, you are uncertain which campaign has caused the error. How Do You Solve The Issue? To find the campaign that caused the sync error, you have two options: Check the Campaign dashboard – the campaign which is out of sync would be the one with the error In the Message B...
Facebook Pages Not Available In Ad Setup Dropdown Menu
Although you can see Facebook Pages in the Link Objects section and in the Business Manager, they are not available in the ad setup drop-down menu. What Causes The Issue? This issue occurs when the Facebook Page and account are not associated with the same email address. How To Fix The Issue To fix the issue, you'll need to ensure th...
How To Resolve Page Access Issues With Marin Social
After our last release, when the platform became available again on Monday 3/14, there was an initial set of erroneous parameters that sometimes lead to page access errors. For instance, clicking on a Media Plan may have produced an error message saying the page is not accessible or pointing to the wrong destination. It may also have le...
How To Resolve The Target Size At 20 People For Dynamic Product Campaigns Issue
The issue: For the Dynamic Product Ads in Marin Social, when you navigate to the Ad Set level and look at the Audience size, you see that the Target Size is only 20 people. The Audience is empty in the Facebook interface and as well in the Marin Social platform. What Causes The Issue? To be able to build the Audience for Dynamic Product...
Invalid Data For Field Interests
Upon syncing objects in the Marin Social platform, you might encounter the following sync error: Invalid parameter : Invalid Targeting Spec : The specified targeting spec is not valid because: Invalid data for field flexible_spec. Invalid Targeting Spec: The specified targeting spec is not valid because: Invalid data for field interests...
"Invalid Parameter: Invalid Locations Types For "Excluded_geo_locations""
Upon syncing objects in the Marin Social platform, you may encounter the following sync error: Invalid parameter : Invalid locations types for "excluded_geo_locations" : Use of "excluded_geo_locations" is not supported for for the values of location_types provided. Please verify that your ad uses a supported combination of exclusion ta...
"Invalid Parameter : Creative And Optimization_goal Mismatch"
Upon syncing objects in the Marin Social platform, you might encounter the following Sync error: Invalid parameter : Creative and optimization_goal mismatch : The creative type contradicts to the optimization goal. The type of your creative has to be consistent with your optimization goal. Also please make sure your optimization goal i...
New Page Not Available In The Object List
After adding the Page in the Business Manager, the Page is not available in the Object list. What Causes The Issue? In the Marin Social platform, the Page is linked via the Ad Account. The link between the Ad Account in Marin and the Facebook Page is made by the Facebook Profile. The Page will be available in the Marin Social platform ...
A Guide To Twitter Metrics
In this article, we'll define some of the general metrics for Twitter accounts in Marin Social. Note that as of Twitter Ads version 1.0, from June 2016 onwards, the way Twitter metrics will be displayed and managed in the platform has changed. Previously, Twitter provided a separate metric for each placement location (Promoted Tweets i...
Configuring The Marin Social Twitter Tracking Pixel
Tracking pixels enable you to measure your cost per acquisition and return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Set up conversion tracking on your website to analyze, compare, and optimize your direct response campaigns. If you want to track the conversions that happen on ...
Creating A Twitter Campaign
Once you have created your Twitter Media Plan, you can create campaigns using different targeting and campaign elements (bidding options, target audience, creatives, etc.). Step-By-Step To create a new Twitter campaign, follow the steps below: Navigate to the campaign setup page. Set up your lifetime budget. Set up general campaign conf...
Creating A Twitter Media Plan
As with a Facebook Media Plan, you will need to choose an objective for your different campaigns. This choice will directly impact the Media Plan Main KPI measured by the platform. Note: Go through the Media Plan creation process carefully as you will be choosing key elements for campaign success (notes, auto-pause limits, optimization...
Creating Bulk Unpublished App Cards
App Cards are a Twitter ad format commonly used to drive mobile app installs. The App Cards will showcase your app in a Tweet along with the rating, the ranking and a description of your app. Users will see a customizable CTA and then be redirected to the the App Store or the Google Play store to download your app. We recommend using r...
Creating Bulk Unpublished Image App Cards
Image App Cards are a Twitter ad type that allows you to customize your images and are commonly used to drive mobile app installs. In this article, we'll explain how to use the Bulk Creator to create multiple Unpublished Image App Cards with ease. Step-By-Step To create Unpublished Image App Cards ads in bulk on the Marin Social platf...
Creating Bulk Unpublished Promoted Tweets
In this article, we'll explain how to use the Bulk Creator to create multiple Unpublished Promoted Tweets with ease. Step-By-Step To create Unpublished Promoted Tweets in bulk on the Marin Social platform, navigate your Twitter Media Plan. Select the campaign in which you want to create ads. Click on the Add ads icon in the Options colu...
Creating Promoted Account Ads
In this article, we'll explain how to use the Bulk Creator to create multiple Unpublished Promoted Tweets with ease. Step-By-Step To create Unpublished Promoted Tweets in bulk on the Marin Social platform, navigate your Twitter Media Plan. Select the campaign in which you want to create ads. Click on the Add ads icon in the Options co...
Creating Promoted Account Ads With Tweets
A Promoted Account with Tweet has the exact same objectives as a Promoted Tweet. The additional feature is that you’ll have a 'Follow' button directly inside the tweet on the right-hand-side. Step-By-Step To create a Promoted Tweet ad with Tweets, follow these simple steps: To create a Promoted Tweet on our platform, navigate your Twi...
Creating Promoted Tweets
A Promoted Tweet is a Twitter ad type which looks like a standard tweet. This ad type is used to reach a larger group of users who could be interested in your business and drive engagement from existing followers. You should use Promoted Tweets if you want to promote engaging content in order to drive website traffic and promote specif...
Creating Twitter Ads
In this article, we'll provide you with an introduction on how to create Twitter ads on the Marin Social platform. We will a well provide you with reference on how to create different ad types in particular. Step-By-Step To create an ad on Twitter, follow these simple steps: To create a Twitter ad on our platform, navigate your Twitter ...
Creating Unpublished Website Cards In Bulk
Website Cards are a Twitter ad format commonly used to drive website conversions. With Website Cards, you can attach rich media like photos or videos, clear call-to-action links, and a URL to your tweets. In this article, we'll explain how to use the Bulk Creator to create multiple Unpublished Website Cards with ease. Step-By-Step To ...
Managing Message Booster Rules
Marin Social provides Twitter and Facebook support for managing auto-boost rules. Adding this support will help marketers achieve the following objectives: Automate content promotion based on engagement stats. Improve average engagement performance for promoted posts/tweets. Minimize budget spend by pausing low engaging promoted posts/...
Supported Twitter Calls To Action (CTAs)
The Marin Social platform offers a full range of support for Twitter ads, including a wide variety of Call to Action choices. These Calls to Action (CTAs) can be used to make your ads more appealing by providing a clear sense of direction to users. Below we'll provide a full list of CTAs supported by the platform. Supported CTAs Here i...
Targeting And Bidding With Twitter Ads
TWITTER TARGETING There are a range of options that allow you to target specific audiences on Twitter. Select Locations Connect with a global audience or narrow the reach of your campaign to a specific country, state or even zip code. How To Use It Choose the locations that you wish to include. Tips When targeting cities/zipcodes, do no...
The "Awareness" Objective For Twitter
Looking for ways to reach a broader audience? Amplify your Tweets using theAwareness objective for Twitter. This objective allows you to promote your existing or newly created tweets to reach a larger audience. Extend beyond the standard Tweet Engagement campaign by bidding on CPM, rather than Reach. Designed to be an Always-on Twitter...
The Audience Handles Clusters
The Handles Cluster section is where you can manage all Twitter Handles Clusters. This is an exclusive Marin Social feature that allows you to create groups of Twitter @Handles to optimize your targeting. Once you have created a Cluster for one campaign, you can reuse it for feature campaigns. Accessing Handles Clusters To access Handl...
The Twitter Account Manager
Using the Account Manager, you can manage and link new Twitter Accounts to the Marin Social platform. Step-By-Step To link a new Twitter account to the platform, follow these steps: By clicking on the Add Twitter Account button, you will be redirected to the Twitter login account page. From here, enter your Twitter username and password...
The Twitter Campaign Dashboard
To be able to clearly and quickly analyze campaign performance, you should learn how to navigate the main Campaign dashboard. Here you can: Sort your campaigns by CPA, ROI, Spend, etc. Edit your daily budget, bid, creatives, target audiences and many other campaign elements. Note: Identify the main buttons that will help you efficiently...
The Twitter Message Booster Report
The Message Booster report is designed for community managers, including all relevant Twitter page stats. You can create a report for every page connected to your account. Simply choose the page from the drop-down menu. External Access To grant external access to this report, select the language that you want the external access report...
Twitter Behavior Targeting
Twitter Behavior Targeting is very similar to Facebook’s Partner Category targeting, as it makes use of third-party data to build audiences you can then target as normal. For example, you may want to direct your ads towards users who hold multiple credit cards, users with mortgages, and so on. Twitter Behavior Targeting allows you to ...
Twitter Bid Types: Target, Automatic, Cost Per Install
Along with the existing Twitter bid types, the Marin Social platform now offers support for the following Twitter bid types: Target Bidding: Using target bidding, you can specify a target cost you want to pay and the Twitter Ads platform will optimize your campaign for performance while staying within 20% of your target on a daily basi...
Twitter TV Targeting Update
Twitter has now deprecated TV channel and genre targeting types. There will also be a change to TV show targeting. While it will still be possible to reach people that engage with a particular show, targeting audiences around a show's airing window will no longer be available. Bulk Creator & Mass Editor In regards to TV targeting,...
The 'Create Tweet' Button In The Ad Creator Is Grayed Out
What Is The Issue? You may encounter an issue whereby the Create Tweet button In the Ad Creator is grayed out and you're unable to click on it. What Causes The Issue? This issue is often due to the fact that a user doesn't have Administrator rights on this account. In order to create tweets via the API, your account must have Administrator rights. ...