What Is The Issue?
When trying to use the Store Visits objective, you may encounter the following error.
Error: Not Supported Optimization Goal : Store Visits Optimization goal is not supported for a given page in a given country. Please select Unique Daily Reach optimization goal. (100) (1815756)
What Causes The Issue?
This error happens because in order to use the Store Visits objective, you will need to be whitelisted by Facebook.
If you are not whitelisted, you will only be able to select Reach as an optimization goal and bid toward Impressions. If you're whitelisted, you will be able to select the Store Visits.
How To Fix The Issue
If you would like to be whitelisted by Facebook, reach out to your Facebook representative.