Marin Social offers full support for Trip Consideration Ads for Facebook. This ad type is perfect for targeting users who are “in consideration” of travel, but have not yet formed destination intent. In other words, you can target your ads at people who are thinking about going on vacation.
The trip consideration process is an "upper funnel" prospecting solution which allows you to reach a larger, more broad audience with travel intent using static ads. No catalog is required and and you can choose the specific creative to be used in the ad.
You can use Trip Consideration ads with any of the following objectives:
To enable Trip Consideration Ads, simply select the Prioritize delivery to people who plan to travel checkbox beneath the Optimize On option during the ad creation workflow.
Please note that, in order to use Trip Consideration Ads, you'll need to meet the following bidding conditions for each applicable objective:
|
Objective |
Optimization Goals |
Billing Event |
|
Traffic |
Link_Clicks, Landing Page Views |
Link Clicks, Impressions |
|
App Installs |
App Installs, Offsite Conversions, Link Clicks |
App Installs, Impressions, Link Clicks |
|
Lead Generation |
Link Clicks |
Impressions, Link Clicks |
|
Conversions |
Offsite Conversions |
Impressions |
