The Main KPI column in the grid displays the sum of all metrics selected in the Main KPI & ROI section of a Media Plan's parameters.
The values you see in the Main KPI column depend on:
Note: Each objective has its own default Main KPIs, but you can adjust these in the Main KPI & ROI section.
The Main KPI column in the grid.
The Main KPI & ROI section of a Media Plan's parameters. This is where you set the KPIs associated with your objective.
The data in the Main KPI column does not match your expectations.
If the data in the Main KPI column does not match your expectations, here are some potential root causes:
To see if incorrect settings are causing your Main KPI discrepancy:
If, for example, you expect to see only the total number of purchases included in the Main KPI column, and several metrics are reflected here, incorrect settings in the Main KPI & ROI section could be the root cause of the discrepancy.
See the video below for a demonstration.
The Main KPI column does not immediately reflect changes made to your campaign or Media Plan parameters. Please allow 30 to 45 minutes for the column to be updated.
If you are comparing metrics between Facebook Ad Manager and Marin and notice a discrepancy across multiple metrics (not only in the Main KPI column), review our article on troubleshooting data discrepancies between Facebook and Marin Social.
If you still see a discrepancy after reviewing these options, contact our Support Team.
