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Home > English > Social > Twitter > How To Articles: Twitter > Creating Promoted Account Ads

Creating Promoted Account Ads

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A Twitter Promoted Account ad is an ad type which allows followers to boost growth. The main goal is to attract more followers in order to increase brand awareness and drive downloads, website conversions and purchases. 

Promoted Account Ads are displayed in different placements on Twitter:

  • Timelines
  • Search results


To create a Promoted Account ad, follow these simple steps:

1. Navigate your Twitter Media Plan.

2. Select the campaign in which you want to create ads.

3. Click on the Add ads button in the Options column.


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4. Select Promoted Account ad type in the Initialization section.



5. Click on the Generate Creatives button.

6. Preview the ads in the Creative Preview section.

Note: The Creative Preview won’t display the exact format as seen on Twitter, but the ad will be displayed using the default Call to Action button.

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