Manual Sync (Also Known As Hard Sync)

Once you have made changes in the publisher, if you would like these settings to be immediately reflected in Marin, you can do this through a manual sync.

To learn how to perform a manual sync, check out our dedicated article.

Note: Sync updates will only change an object's attributes or settings (keyword, campaign, creative, group); metrics are not changed. If metrics within our application do not reconcile with those at the publisher, contact our Customer Support department for assistance.

Automatic Nightly Sync

The Automatic Nightly Sync is also known as Sync-From-Cost-Reports. This automated sync occurs by comparing objects in our application versus those that show up in the Nightly Cost Reports and looking for discrepancies in status or values. The cost reports are downloaded on a nightly basis to obtain the previous day's publisher metrics (impressions, clicks), and contain keywords and creatives that received impressions.

Note: Cost data for publisher accounts will be ready by 9 a.m. local account time. E.g. if the account is PST (GMT-8) it will have data ready by 9 a.m. local time which is 17:00 GMT.

During the Automatic Nightly Sync, keywords and creatives are updated with the newest bids, quality scores, and destination URLs found in the Nightly Cost Reports. If a new keyword or creative is identified, or a bid change is ambiguous, Marin will sync the entire group level to ensure symmetry with the publisher. For example, if a keyword bid is changed in the cost report and now matches the group bid stored in Marin, it is unclear whether the keyword bid should be updated or if this keyword is now using the group bid. In this case, Marin will perform a group sync. Alternatively, if Marin identifies a new keyword bid that does not match the group bid, it will update the keyword bid directly within the application without initiating a group sync.

Note: Any items in Marin in the To be sent status will be pushed overnight at some point after 8 p.m. in the account time zone.

Important Notes About Syncing

• If a campaign has no clicks and impressions, as a best practice, budgets and other changes made in the publisher account should always be hard synced to ensure they are brought into Marin.
• The syncing process will never perform any create operations within the publisher, it will only ever pull in changes to Marin. If you see changes made by the System user, it's likely that this is the result of Marin syncing with the publisher. Find out more about the System user.
• If you're concerned about a change made in Marin and who made it, it's a good idea to hover over the object in the grid until you see the three dots icon. Click on this icon and select Settings History from the drop-down. Here you'll be able to see all recent changes and which user made them.
• To check that your campaigns and/or groups are syncing, navigate to the Campaigns and/or Groups view, and click the filter icon in the Operation Status column (next to the checkboxes in the grid, indicated by a Flag icon) and select the Syncing operation status. Look at the number of objects for this filter, and refresh the view after a few minutes. As the sync is processing, the number of objects for this filtered view should drop over time.
• Marin's default minimum bid change is 15 cents. Any bid change below 15 cents will not be updated through the nightly sync and will need to be synced manually.
• For Upgraded or Advanced URL fields in Microsoft and Yahoo! Japan, you will need to have opted into the corresponding betas before syncing can begin. Please reach out to your Marin account representative to opt into these betas.