Identify campaigns that are over or underperforming relative to their benchmark.

What can I do with this?

• Tag campaigns with their performance relative to their benchmark(s).
• Filter on campaign tags to multi-edit campaign settings
• Segment performance by performance vs. benchmark

Example

How it works

For each metric, the script compares the MTD performance against the a benchmark stored as a Dimension and determines whether the campaign is overperforming, underperforming, or on target. It sets the appropriate value in the corresponding dimension.

Requirements

Setup

• For each metric, you need the following Dimensions. The first three are inputs and the last is the output of this script.
  • <<METRIC NAME>> - Avg. Benchmark
  • <<METRIC NAME>> - High - Criteria 
  • <<METRIC NAME>> - Low - Criteria
  • <<METRIC NAME>> - Performance

Report

• Campaign
• Conv. Rate
• Cost / Conv.
• CTR %
• Avg. CPC

Customization

• Script can be adapted to any reference any metric in Marin
• Threshold for over/under performing can be set by changing the High and Low Criteria Dimension Values
• Avg. Benchmark is set by another script. You can adjust the date range used, or set these targets manually