Improving the return on your marketing investment is Marin's primary goal and Marin offers a range of AI-powered tools that help deliver peak performance your campaigns. Marin can help you
- Identify the right level of spend with Strategy Forecasting
- Hit your spending goals easily with Pace to Spend Target
- Maximize the return on your investment with Dynamic Allocation
- Improve campaign performance with Marin Bidding Overview
It all begins with a Strategy
Optimization in Marin is built around Strategies. Once you have mapped your campaign to a strategy the first step is to set the Objective for the Strategy. Marin offers several Objectives, each with their own goal, constraint and impact.
Strategies offer a range of objectives to align with your goals.
| Objective | Target | Constraint | Impact |
| Max Revenue to ROAS | ROAS | Keyword Bids | |
| Max Conversions to CPA | CPA | Keyword Bids | |
| Awareness Targeting | n/a | Impression Share | |
| Pace to Spend Target | n/a | Spend | Campaign Budgets, Bidding Targets |
| Maximize Conversions to Spend Target | Max Conv. | Spend | Campaign Budgets, Bidding Targets |
| Maximize Revenue to ROAS | Max Revenue | ROAS | Campaign Budgets, Bidding Targets |
Learn more about getting started with Strategies.
