Optimization in Marin

Improving the return on your marketing investment is Marin's primary goal and Marin offers a range of AI-powered tools that help deliver peak performance your campaigns. Marin can help you Identify the right level of spend with Strategy Forecasting   Hit your spending goals easily with Pace to Spend Target   Maximize the return on your investment wi...

Bidding Overview

Bidding forms part of the core of the Marin platform. In this article, we'll provide an overview of bidding as a concept, plus go in-depth on how you can use bidding with our platform. In a nutshell, automated bidding solutions are designed to calculate the optimal bid (cost-per-click) for keywords, ad groups, product groups, and placements, in orde...

Strategies

A Strategy in Marin is a collection of campaigns that allows you to define bidding goals and strategies based on your own business needs. These campaigns should have the same goal (e.g. Cost-per-Lead Target or Awareness Targeting) and a shared budget, as spend is most effectively managed at the Strategy level. In this article, we'll explain how to c...

Bidding With Shopping Campaigns

Our automated bidding solution has the ability to optimize bids for Google and Microsoft Shopping campaigns.  How Bidding Works For Shopping Campaigns Bids are calculated at the product group-level for Google and Microsoft Shopping campaigns. Bidding is very similar for product groups as it is for keywords and placements. Historical product group da...

Full Funnel Optimization

Many marketers experience downstream revenue in their sales funnel, tracking customer journeys and attributing conversions at every step of the funnel -- from signing up for a trial all the way to the final sale.  A common question for these marketers is:  What is the best bidding strategy to maximize value from the final conversion event (sale)?  M...

Marin Bidding Vs. Google Smart Bidding: What's The Difference?

Google’s Smart Bidding is easy and works well, however, there are a few limitations you should consider before putting all your eggs in the Smart Bidding basket: Google Only. Are you only advertising on Google? Didn’t think so. Don’t you want a bidding solution that works across multiple publishers and channels? Doesn’t leverage External Signals. Th...

"Below Min Bid" Keyword Status Definition

The status Below Min Bid refers to keywords that are active, but have a bid below the publisher minimum bid. For Google, the minimum bid is Google's estimate of the bid required to reach the first page. Because your ad appears beyond the first page, keywords with this status may show little to no traffic. The 'Campaign Paused' Status Occasionally yo...

"Explicit Bid Is Invalid For Transition"

Showcase Shopping Ads are not supported in the Marin Pro or Enterprise platforms. We will sync in campaigns, groups, and product groups, but the ads themselves are not synced because they are not currently supported. When you attempt to edit product groups or bids in Showcase ad groups, you will experience the following error. Error: Explicit Bid Is...

"Keyword Search Bid Not Modified, Because Bid Is Higher Than Min Bid."

When editing a keyword search bid via multi-edit in order to raise Bid to Min Bid, you may encounter this error message: Error: Keyword search bid not modified, because bid is higher than min bid.   What Causes The Issue? This issue occurs because the group bid is already higher than the Min Bid value. This means that the system will not allow a sea...

Forecasting Frequently Asked Questions

Below you'll find some of the most common questions we receive regarding Forecasting and their answers. To learn more about using forecasting, check out our dedicated article. Frequently Asked Questions  What Is The Forecasting Model Based On?  The forecasting model runs daily after bidding and by default uses the last 28 days of historic clicks and...

Amazon Bidding

Marin's automated bidding tool can be used to manage bids for your Amazon Advertising accounts within the Marin platform. In this article, we'll walk you through the basics of managing bids for your Amazon Advertising accounts in Marin. To learn more about other Amazon Advertising management functionality in Marin, check out our Amazon Advertising a...

Bidding Rules

Bidding rules are applied to the bids calculated by Marin’s automated bidding algorithms in order to control or restrain bids based on your own business needs. They can be used to create a bid cap, a bid floor, a maximum bid change percentage and more, in order to make certain your Strategy meets your business' unique needs.  Before you begin:  Rule...

Yandex Bidding (Beta)

Marin supports the push of bid changes for Yandex keywords to Yandex. This includes changes made by the user (in single edit, multi-edit, and bulk edit modes), as well as automated bid changes using MarinOne Bidding. How To Get Started If you have an existing Yandex integration, you can begin to push bid changes to Yandex immediately. To implement M...

Managing Bidding During A Sale

We suggest updating the Strategy Boost daily based on the anticipated uplift of Conversion Rate or Revenue-Per-Click for sales periods. This is true if sales extend beyond a day, or you expect conversion rates to increase substantially. Controlling Spend Rate During A Sale We recommend two ways to control spend rate during a sale using Strategies: Y...

Strategy Pace Chart

The Budgeting tools in Marin provide both a budget Pace tool and a budget Plan tool to help you plan and optimize your monthly budgets. The Pace tool allows you to forecast your publisher spend for the current month, while the Plan tool summarizes various spend targets and the corresponding KPIs (Key Performance Indicators) for the current month.  Y...

Budget Pacing Dashboard

Marin's Pace to Spend objective automates hitting your spend targets by adjusting campaign daily budgets. Strategies using the Pace to Spend objective appear on the Optimize > Pacing   Advanced machine learning predicts your spend based on seasonal patterns and adjusts your spend according to the goals and rules you specify.  How To   Using Pacin...

Dynamically Allocate Budget to a Monthly Target (SBA)

Overview Used for clients or prospects wishing to deploy a dynamic allocation of campaign daily budgets across a broader array of publishers than is currently available through Ascend Dynamic allocation. Allocated budgets according to: The remaining budget for each SBA Strategy budget group Remaining days in the month Historical spend and spend pote...

Dynamic Allocation Setup

Marin gives you the tools to take control of your performance marketing budgets in order to maximize impact and return on investment by dynamically allocating budget to the most productive campaigns.  What Is Dynamic Allocation? Dynamic Allocation is a type of Strategy in Marin. Advanced machine learning understands campaign performance and adjusts ...