Full Funnel Optimization
Many marketers experience downstream revenue in their sales funnel, tracking customer journeys and attributing conversions at every step of the funnel -- from signing up for a trial all the way to the final sale. A common question for these marketers is: What is the best bidding strategy to maximize value from the final conversion event (sale)? M...
MarinOne Bidding Vs. Google Smart Bidding: What's The Difference?
Google’s Smart Bidding is easy and works well, however, there are a few limitations you should consider before putting all your eggs in the Smart Bidding basket: Google Only. Are you only advertising on Google? Didn’t think so. Don’t you want a bidding solution that works across multiple publishers and channels? Doesn’t leverage External Signals. Th...
Amazon Bidding
Marin's automated bidding tool can be used to manage bids for your Amazon Advertising accounts within the MarinOne platform. In this article, we'll walk you through the basics of managing bids for your Amazon Advertising accounts in MarinOne. To learn more about other Amazon Advertising management functionality in MarinOne, check out our Amazon Adve...
Autopilot
Autopilot gives you the tools you need to take control of your Search and Ecommerce marketing budgets in order to maximize impact and return on investment. If you're working across channels, you have historically had to depend on a disconnected array of tools in order to to understand, plan, and execute your digital strategies. You're held to month...
Bidding Overview
Bidding forms part of the core of the MarinOne platform. In this article, we'll provide an overview of bidding as a concept, plus go in-depth on how you can use bidding with our platform. In a nutshell, automated bidding solutions are designed to calculate the optimal bid (cost-per-click) for keywords, ad groups, product groups, and placements, in o...
Bidding With Shopping Campaigns
Our automated bidding solution has the ability to optimize bids for Google and Microsoft Shopping campaigns. How Bidding Works For Shopping Campaigns Bids are calculated at the product group-level for Google and Microsoft Shopping campaigns. Bidding is very similar for product groups as it is for keywords and placements. Historical product group da...
"Below Min Bid" Keyword Status Definition
The status Below Min Bid refers to keywords that are active, but have a bid below the publisher minimum bid. For Google, the minimum bid is Google's estimate of the bid required to reach the first page. Because your ad appears beyond the first page, keywords with this status may show little to no traffic. The 'Campaign Paused' Status Occasionally yo...
"Explicit Bid Is Invalid For Transition"
Showcase Shopping Ads are not supported in the Marin Pro or Enterprise platforms. We will sync in campaigns, groups, and product groups, but the ads themselves are not synced because they are not currently supported. When you attempt to edit product groups or bids in Showcase ad groups, you will experience the following error. Error: Explicit Bid Is...
"Keyword Search Bid Not Modified, Because Bid Is Higher Than Min Bid."
When editing a keyword search bid via multi-edit in order to raise Bid to Min Bid, you may encounter this error message: Error: Keyword search bid not modified, because bid is higher than min bid. What Causes The Issue? This issue occurs because the group bid is already higher than the Min Bid value. This means that the system will not allow a sea...
Bidding To Conversions Vs. Bidding To Converted Clicks
Google no longer supports Converted Clicks via the Google Ads API and now only supports Conversions. This is consistent with Google Ads reporting and bid strategies. In this article, we'll explain the impact that has on you as a Marin user. Marin Bidding & Google Many-Per-Click Conversions If you're using publisher tracking, we will now use ma...