"Below Min Bid" Keyword Status Definition

The status Below Min Bid refers to keywords that are active, but have a bid below the publisher minimum bid. For Google, the minimum bid is Google's estimate of the bid required to reach the first page. Because your ad appears beyond the first page, keywords with this status may show little to no traffic. The 'Campaign Paused' Status Occasionally yo...

"Explicit Bid Is Invalid For Transition"

Showcase Shopping Ads are not supported in the Marin Pro or Enterprise platforms. We will sync in campaigns, groups, and product groups, but the ads themselves are not synced because they are not currently supported. When you attempt to edit product groups or bids in Showcase ad groups, you will experience the following error. Error: Explicit Bid Is...

"Keyword Search Bid Not Modified, Because Bid Is Higher Than Min Bid."

When editing a keyword search bid via multi-edit in order to raise Bid to Min Bid, you may encounter this error message: Error: Keyword search bid not modified, because bid is higher than min bid.   What Causes The Issue? This issue occurs because the group bid is already higher than the Min Bid value. This means that the system will not allow a sea...

Bidding To Conversions Vs. Bidding To Converted Clicks

Google no longer supports Converted Clicks via the Google Ads API and now only supports Conversions. This is consistent with Google Ads reporting and bid strategies.  In this article, we'll explain the impact that has on you as a Marin user.  Marin Bidding & Google Many-Per-Click Conversions If you're using publisher tracking, we will now use ma...

Bid Forecasting Frequently Asked Questions

Below you'll find some of the most common questions we receive regarding Forecasting and their answers. To learn more about using forecasting, check out our dedicated article. Frequently Asked Questions  What Is The Forecasting Model Based On?  The forecasting model runs daily after bidding and by default uses the last 28 days of historic clicks and...

Deprecation Of Margin And ROI Targets In MarinOne

The Marin Search platform has historically supported margin, ROI, and ROAS targets as part of margin-based bidding.  Due to the way these values are calculated, you actually only need to know one of them – ROAS – to calculate the others. With this in mind, we are planning to deprecate margin and ROI targets and instead support only ROAS targets in M...

Device Bidding

Device Bidding is a component of MarinOne Bidding that takes device-level performance and outputs group-level device multipliers. Note: If you'd like to learn more about MarinOne Bidding as a whole, check out our  dedicated article . Benefits  The benefits of Device Bidding include: Multiplier calculations: For Google, Device Bidding will calculate ...

Managing Your Strategies In The Grid

There are a number of Strategy settings that you can use to manage your bidding more effectively. Under the Columns link above the grid, the data in the table below can be selected. Strategy Settings Name Source Definition Strategy Application Setting A collection of campaigns using the same financial target to calculate bids Revenue Model Applicati...

Why Are Keywords Paused Unexpectedly?

You may encounter a scenario whereby your keywords are unexpectedly paused by MarinOne bidding. What Causes The Issue?  Unexpectedly paused keywords may be caused by one of these: The keywords have been automatically paused as a result of a Marin feature that pauses underperforming keywords. When this feature is enabled, MarinOne bidding will pause ...

Why Is My Search Bid Zero When I Have A Max CPC Set?

You may notice that your search bid for certain keywords or product targets is set to zero, even though you have a max CPC set within the publisher interface. What Causes The Issue? This is because a setting of 0 for a search bid signifies that you want to use the Group search bid for this keyword or product target. This value is whatever you have s...