Amazon Bidding
Marin's automated bidding tool can be used to manage bids for your Amazon Advertising accounts within the Marin platform. In this article, we'll walk you through the basics of managing bids for your Amazon Advertising accounts in Marin. To learn more about other Amazon Advertising management functionality in Marin, check out our Amazon Advertising a...
Bidding Rules
Bidding rules are applied to the bids calculated by Marin’s automated bidding algorithms in order to control or restrain bids based on your own business needs. They can be used to create a bid cap, a bid floor, a maximum bid change percentage and more, in order to make certain your Strategy meets your business' unique needs. Before you begin: Rule...
Yandex Bidding (Beta)
Marin supports the push of bid changes for Yandex keywords to Yandex. This includes changes made by the user (in single edit, multi-edit, and bulk edit modes), as well as automated bid changes using MarinOne Bidding. How To Get Started If you have an existing Yandex integration, you can begin to push bid changes to Yandex immediately. To implement M...
Managing Bidding During A Sale
We suggest updating the Strategy Boost daily based on the anticipated uplift of Conversion Rate or Revenue-Per-Click for sales periods. This is true if sales extend beyond a day, or you expect conversion rates to increase substantially. Controlling Spend Rate During A Sale We recommend two ways to control spend rate during a sale using Strategies: Y...
Monitoring Bidding Performance
The following table provides issues that affect Strategy performance. How to identify the cause and corrective actions for each issue is listed in the following section. Issue Strategy below CPL Target Strategy above CPL Target Bid Override • • Google Optimizer • • Conversion Rate / Value Change • • Headroom % Change • • Some historical dates do not...
Publisher Bid Strategies ("Smart Bidding")
Smart Bidding is the name for the bid strategies offered by Google, while Microsoft refers to these as Automated Bid Strategies. In Marin, we refer to both as Publisher Bid Strategies. In Google Ads and Microsoft Ads, you assign Publisher Bid Strategies to campaigns. This can be done either by setting a campaign level strategy, or creating a Portfol...
Specify Conversion Type Bidding
Marin's bidding solution is designed to accommodate businesses that value multiple conversion types differently. Conversion types track the various events that can take place on an advertiser's landing such as purchase, registration, email submit, signup, account creation, and so much more. With multiple conversion types, you can improve your perfor...
Device Bidding
Device Bidding is a component of Marin Bidding that takes device-level performance and outputs group-level device multipliers. Note: If you'd like to learn more about Marin Bidding as a whole, check out our dedicated article . Benefits The benefits of Device Bidding include: Multiplier calculations: For Google, Device Bidding will calculate deskto...