(Optional) If applicable, update goal type. Dynamic Allocation with efficiency targets is compatible with the following goal types only
Current side panel:
Maximize Convs. to CPA
Maximize Rev. to ROAS
Maximize Convs. to Spend
Maximize Rev. to Spend
Critical user step: Enable toggle for “Dynamic Allocation” if goal type = “Maximize Convs. to CPA” or “Maximize Rev. to ROAS”. This ensures the goal is “episodic” (e.g. target apply over a timeframe)
Not needed if the goal is “Maximize Convs. to Spend” or “Maximize Rev. to Spend” as these, by definition, are already episodic
Note: enabled by default for newly created Strategies in the new side panel (excluding bulk, multi-edit, legacy flows)
Wait ~24hours, after which you will start to see campaign-level recommendations in the Grid and insights in Allocation Dashboard
Review recommendations
You can use the Saved View “Ascend - Dynamic Allocation” to view the most important columns, and look at the following fields:
Rec. Campaign Budget
Adj. Rec. Campaign Budget
Rec. Campaign Budget Date
Rec. Campaign Target
Adj. Rec. Campaign Target
Rec. Campaign Target Date
Recommendation Adj.
You can then also see the Allocation Dashboard (Optimize > Allocation)
Once you are ready to migrate, reach out to a Marin representative and ask for “Enable Marin Bidding with Ascend”