In this article we'll address some of the most common questions that users encounter when working with Dimensions in MarinOne.
Want to learn more about using Dimensions? Check out our primary article here.
Dimensions open up an unlimited number of custom reporting opportunities for your paid search accounts. There are probably reports that you are creating today that can be streamlined by creating a new Dimension. Here are some ideas for getting the most out of Dimensions.
There are no limits to the number of Dimensions that can be created, however, creating too many Dimensions may reduce usability. Most customers will have between 1 and 5 Dimensions.
No, each keyword can have its own tag. For example, it would be possible to create a SKU Dimension where each keyword can be tagged with its own SKU.
No, each keyword can only have single value in each Dimension. For example, if you were to Tag a keyword “Running, Walking” it would not be rolled up with the other “Running” keywords, nor the “Walking” keywords. It would have its own row “Running, Walking”.
Strategies remain focused on grouping keywords together for bidding. Dimensions should be used for all other reporting needs. By creating new Dimensions it will be possible to consolidate Strategies while maintaining the precise reporting needs.
When viewing data in the Dimension grid, the data will be entirely based on the current tag values. There is no record of a keyword’s tag over time.
The system will re-calculate Dimensions once a day when cost and revenue finish loading. Please wait at least twenty-four hours, then check the Dimensions tab again. If the data has still not populated correctly, please contact Customer Support.
One possible reason why Dimensions are not updating is that the Dimensions might be assigned at a lower level, such as at the keyword level. When Marin is building URLs with Dimensions via the URL Builder, it will look at the lowest level. For example, if a Dimension is assigned at the group level and at the keyword level, the keyword will take on the keyword-level Dimension.
To use a Dimension in a URL at a higher level, you can either:
1. Clear out the Dimension at the group and keyword level and then upload your URLs again.
or
2. Upload a new Dimension at the keyword URL level with the Click Through URL column.
If this does not help please get in touch with our Customer Support team.
The data you see in the Dimensions tab is based on the data of your keywords or creatives, not your campaigns, groups or publishers data. This means that if you tag a campaign with dimension A, but one of its child keywords has a Dimension value of B, you would see data for value B in the Dimensions tab.
If you have display data and/or Product Groups data, and roll up your Dimensions by keyword, your content data and/or Product Groups data will be included in the Keywords tab. However, this data will be excluded from the Dimensions tab if you filter for the Dimension name (e.g. Dimension contains/equals ABC). To work around this issue, and to make the two tabs match each other, you need to filter for Keyword Match Type = Search using the options left of the main grid.
This is usually because some of the Publisher Client Account (e.g. Google or Microsoft) campaigns are in a different time zone than the MarinOne account. For example, PST. This will cause a delay for the PST campaign/account.
Dimensions may be tagged at the group or campaign level and some of the groups may contain non-keyword objects such as Product Groups.
Please ensure that you do not use a Dimension name that's already a MarinOne column header (such as Creative Type, Ad Type, or Bid Override). If you happen to create a Dimension name that is already a MarinOne column header, you will run into errors when trying to bulk upload your objects with that Dimension name or the system may state that the Dimension load 'succeeded', however, the objects are still not tagged. This is because the system will think you are loading this value to the MarinOne column header, rather than the Dimension.
To fix this, please create a new Dimension that is not already a MarinOne column header. The re-tagging operation for the new Dimension values should now process successfully.