Using Google Sheets to Edit Scripts
If you're already using Marin Scripts, you can unlock more power using a tool you already have in your tool belt – Google Sheets. Now you can use Google Sheets as a secondary data source for your Marin Scripts to create and edit your automated actions. You can do so in a few easy steps: 1. In a new or existing Google Sheet, insert the data that you...
Adding or Editing Objects Across Multiple Clients (Cross-Client Bulk Uploads)
If you work across multiple Marin client accounts, it is possible to submit a single bulk sheet and use it to edit objects in different client accounts. Objects may include keywords, creatives, groups, and so on. To learn more about bulk uploads as a whole, check out our dedicated article. Supported File Types Files can be either tab or comma deli...
Adding or Editing Objects via FTP
Bulk files, especially those with a large number of rows, can be uploaded via FTP, which can be useful for repetitive tasks such as keyword bid changes or monthly budget setting. The easiest way to connect to the platform via FTP is to use an FTP program. There are many of these available to download online. One such example is Filezilla, a free, op...
Bulk Upload Requirements
The following tables outline the requirements for some of the most popular types of bulk uploads. You can use these to look up the relevant column headers you're using in your bulk sheet, then cross-reference the relevant values you can use. In the tables below, columns with a Header that is in square brackets [ ] are optional, while those without ...
Bulk Uploads
Using bulk uploads, you can create or edit hundreds – or even thousands – of campaigns, groups, keywords, or ads in just a few steps. This feature is supported across Marin, both Search and Social. If you would prefer to edit objects via multi-edit in the grid, check out our dedicated article. What Is A Bulk Upload? As a marketer, it can be very t...
Actions by Dimension
Once you have tagged items in your account with Dimension values, you can use the Actions by Dimension feature to carry out a number of time-saving bulk operations, including: Regularly updating the Status of particular objects. Regularly updating Live Ad parameter values for both Google and Microsoft. Note: The Actions by Dimension feature requir...
Creating & Tagging Dimensions
Organizing your publisher accounts can be time-consuming, especially if you have keywords, product groups, and ads ranging into the tens or even hundreds of thousands. That's why dimensions are so useful. By tagging your objects with dimensions, you can segment and categorize them in all-new ways. Want to filter by color, model, product line, brand,...
Testing by Dimension
MarinOne's dimensions are a great way to add an extra layer of organization to your campaigns. But dimensions aren't just useful for categorizing objects in all-new ways; they can also be used to make smarter decisions with testing by dimension. Essentially, this process involves creating various dimension categories which can then be used to measur...
Tracking Performance with Dimensions
In this article, we'll offer some valuable strategies for using dimensions to measure the impact of various changes to your account and the campaigns each dimension contains. If you're new to the world of Dimensions, be sure to read our comprehensive help center article introduction before you read on. Please also note that this feature is design...
A/B Test Setup Strategy Overview
Creative testing is broken into five steps: Identify test goals Identify test themes Define and build test structure Run test and measure results Iterate We'll talk about each step in more detail in the sections below. Read on to learn more. Identify Test Goals The test goals will have a significant impact on how each test will be structured. You ma...
Ad Scheduling (Day Parting)
Google, Microsoft, and Amazon offer the ability to adjust keyword bids by day-of-week or time-of-day. These adjustments are entered as a percent of the keyword bid and are used to optimize for conversion rates that vary by time or day. This allows the advertiser to increase volume during periods of higher conversion rates and save cost during lower ...
App Extensions
App Extensions allow you to directly promote downloads of your apps on both Google and Microsoft. When this type of extension is served, each one is optimized depending on the operating system and device being used to view it. How To Log into Marin. In the Navigation Bar, click Accounts > Ads. Click the down arrow icon just to the right of Ads ...
Creating, Editing, & Deleting Objects Via Single & Multi-Edit
Using Marin's editing functionality, you can now edit objects at all levels of the account hierarchy, without ever leaving the tab in which you're currently working. Both editing and deleting can be done in single edit mode (one object at a time) or in multi-edit mode (multiple objects at once). In this article, we'll walk you through the editing f...