Here is a check-list that you can use to help locate missing objects in your account. Each section outlines the most common explanations for missing objects. You can also read why new objects do not appear in the platform in this Help article. 

Missing Keywords In The Keywords Tab

• Check the filters on the left side of the grid.
  • Are you looking at a specific Saved View?
  • Does the chosen date range reflect when the keyword(s) existed in your account?
  • Is your view filtered to show only a specific publisher?
  • Is your view filtered to only show a specific match type?
  • Is you view filtered to show All keywords or keywords with a specific status?
     
• Check the filters above the grid of data.
  • How many rows of keywords are you showing?
  • Are there multiple pages of keywords?
  • On the column headers, do you see any filters on? ('Funnel' icon will be filled in, if the filter is on. Active column filters will also be summarized in the row above the column headers.)
     
• Check the filters at the bottom of the grid of data under the totals.
  • Are you showing All keywords or only keywords ' ≥1 click in last 12 months' or '>50 clicks in the past month?'
  • Are you only showing page 1 of many pages of keywords?
     
• If keywords were recently created or have not historically received any impressions, they can be located by: 
  • Excluding all metrics columns (click on Unselect: Metrics columns in the View Builder and Save the applied view).
  • Once the automatic overnight sync has run, these objects should be available to view in the grid with metric columns included.
  • If none of these options resolve the issue, please file a Help case for our Customer Support team to further investigate.

Missing Creatives In The Creatives Tab

• Follow steps above for keywords.

Missing Ad Groups In The Groups Tab

• Follow steps above for keywords.

Missing Campaigns In The Campaigns Tab

• Follow steps above for keywords.
• Go to the Channels tab, select an Account, click Edit and scroll down to ensure the campaign has a Link Status of Linked.

Missing Accounts In The Channels Tab

• Follow steps above for keywords.
• Go to the Channels tab and click on the Manage Accounts button to ensure the campaign has a Link Status of Linked.

Missing Strategies In The Bidding Tab

• If your Strategies are new and have no data, you'll need to deselect all metrics columns in the Column Selector for them to appear in the grid.