How can we help you?
How can we help you?
You may see either missing conversions, or no conversions at all, appearing in the Platform. You may also be missing revenue files. This issue occurs despite revenue tracking being enabled and mapped correctly, URL Builder being set up, tracking IDs for parser being set up, and having active objects with impressions/clicks.
There are a number of potential causes for this problem. We'll outline some of the most common reasons below:
To check whether you have an issue with tracking parameters being stripped on click, simply click on one or more of your destination URLs within the Platform. Once the landing page is loaded, look again at the address bar. If the tracking parameters have been stripped, you’ve found the issue.
You can check this can by filtering on the destination URL column using one of the tracking parameters, for example, destination URL does not contain mkwid.
Because this problem is not specific to the Platform, it cannot be solved within the Platform. Rather, we recommend that you speak with your web development team and try to locate the code in your landing page that’s causing the removal of parameters. Once this code is altered or removed, conversion tracking should work as normal.
If this is the case, you can change the ID either at the Platform conversion type setting or the thank-you page pixel itself.
You can opt in the Platform Tracker by following these steps:
If you are seeing conversions within any of the Conversion Types columns in the grid, but not in the totals columns (such as in the History tab), follow these steps: