How can we help you?
How can we help you?
To track conversions in the Platform using our own tracking technology called Tracker, you will be required to deploy a JavaScript pixel and a conversion pixel to the relevant pages of your website.
The Platform has two types of tracking code snippets: one to track clicks, and another to track conversions. The click-tracking code should be inserted on your landing page, whereas the conversion tracking code should be inserted on your 'thank you' (or equivalent) page.
Please make sure to put the pixel between the <body> and </body> tags. If putting it into <head> and </head> tags or an external file, the pixel can't be fired properly.
The grid below offers an outline of the supported features of platform tracking.
| Functionality | Tracker Javascript | Tracker Redirect |
| Search Query Report (available from Google) | Y | Y |
| Raw Search Query Reporting | Y | Y |
| URL Builder | Y | Y |
| URL Auto Correct | Y | |
| Date of Click Reporting | Y | Y |
| Date of Sale Reporting | Y | Y |
| Compatible with Call Tracking Vendors | Y | Y |
| Changes to destination URLs | Y | Y |
| Supports Multiple Conversion Types | Y | Y |
| Changes to Landing Pages | Y | |
| Changes to Thank-you Pages | Y | Y |
| Upload by Order ID | Y | Y |
| Product Feed Automation | Y | Y |
| Attribution Modeling | Y | Y |
| Creative Level Tracking | Y | Y |
| Creative Testing | Y | Y |
| Placement Level Tracking | Y | Y |
| Keyword Expansion - Cross Publisher | Y | Y |
| Ad Scheduling Recommendation | Y | Y |