Welcome to the Marin Software Support Center. We're glad you're here. Here's what you can look forward to:
  • Real-time search so you can find what you need faster than ever.
  • Easy-to-follow video guides for our most popular articles.
  • Interactive simulations and Live Screenshots to make learning easy.
  • Regular content updates to ensure every word you read is accurate and up-to-date.

Search Publishers

Home > English > Search Publishers > Google > How To Articles: Google > Google Countdown Customizers

Google Countdown Customizers


Google Countdown Customizers are ad customizers which adapt your text ads to show both the time left in a sale and any other text that you define. These ads only show on the Search Network. The Marin platform supports syncing, creating, and editing of countdown customizers. 

Note: While the Marin platform supports the creation of Countdown Customizer Ads, it does not support the creation and management of the ad customizer feeds. Additionally, Microsoft Countdown Ads are currently not supported in the platform.

How to Create Google Countdown Customizers

You can create ad customizer ads through Marin using parameters. Ad customizers are parameters that go within curly brackets { }. The parameter will be replaced with dynamic text when your ad is triggered by a user's search.

Your parameters will follow the format of {=DataSetName.AttributeName} and should be added to the Description Line column. For example, you could use the parameter {=FeedSales.SalesValue} followed by a percent symbol (%) to display the percentage discount taking place during your sale. And you could use the parameter {=COUNTDOWN("yyyy/mm/dd hh:mm:ss",​ "en-GB​",​5​)} to indicate when your sale will end.

The complete set of parameters might look something like this:

{=FeedSales.SalesValue}% Sale ends in{=COUNTDOWN("yyyy/mm/dd hh:mm:ss",​ "en-GB"​,​5​)}​

Which would result in a description which states: "50% Sale ends in 5 days"

Another example might look like the below:

Only {=COUNTDOWN("2015/12/1 02:59:00","en-US",4)} left.

The columns required for a bulk upload of Google Countdown Customizers are:

  • Account

  • Campaign

  • Group

  • Status

  • Headline

  • Headline 2

  • Description Line 1

  • Landing page

  • Creative Type

Additional Resources

Click on the links below for more information about:



Last modified



(not set)
(not set)
(not set)