Introduction

In order to report revenue and conversion data by device, a dynamic device parameter (i.e. Google's {device} ValueTrack parameter) must be appended to your destination URLs.

Setting up a separate device parameter name-value pair is the recommended approach used to append device type information to URLs.

How to configure device parameter tracking ID settings

Here is a step-by-step guide to setting up your device parameter tracking ID:

1. Navigate to Admin > Revenue sub-tab > Tracking IDs (in left menu).
2. Click into the {Device} parameter sub-tab.
3. Choose the Parameter name, Value separator and Stop character. The Value Separator is typically = and the Stop Character is typically &.
4. Click Save.
5. Migrate your URLs by appending the device parameter name/value pair.

An example of device parameter and migrated URLs