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Home > English > Search Publishers > Google > How To Articles: Google > Setting Up Google Device Parameter Tracking ID

Setting Up Google Device Parameter Tracking ID


In order to report revenue and conversion data by device, a dynamic device parameter (i.e. Google's {device} ValueTrack parameter) must be appended to your destination URLs.

Setting up a separate device parameter name-value pair is the recommended approach used to append device type information to URLs.

How to configure device parameter tracking ID settings

Here is a step-by-step guide to setting up your device parameter tracking ID:

  1. Navigate to Admin > Revenue sub-tab > Tracking IDs (in left menu).
  2. Click into the {Device} parameter sub-tab.
  3. Choose the Parameter name, Value separator and Stop character. The Value Separator is typically = and the Stop Character is typically &.
  4. Click Save.
  5. Migrate your URLs by appending the device parameter name/value pair.


An example of device parameter and migrated URLs

Example 1

Example 2

Note that '{device}' will be substituted with an 'm' for mobile clicks, 't' for tablet clicks, and 'c' for desktop clicks when served by the publisher. To learn more about Google's {device} ValueTrack parameter, see Google's Guide to Using ValueTrack.


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