We always recommend implementing a third party tracker for mobile app install ads. By integrating a third party tracker, you are able to track specific events throughout the customer journey (Registration, Check Out, etc.)
Currently, Marin Social is integrated with selected third party trackers. However, if you require a different third party provider please speak to your platform representative.
How To Use Third Party Tracking
The Third Party Tracking tab (via the Config tab) is purely an informative interface to detail the media plan linked to third parties.
To integrate a third party tracker into the Marin Social platform:
- Navigate to the Media Plan level.
- Click Parameters (left hand side panel).
- Under the Third Party Tracking section you will find the list of all third party trackers.