The script automatically updates the bids of keywords to “Paused” if their performance crosses user-determined thresholds.

What can I do with this?

This script automates custom bidding adjustments based on business logic to complement Marin or Publisher Bidding.

How it works

The script compares current performance metrics to user-defined keyword performance targets and automatically pauses those that aren't meeting the targets.

• It identifies keywords in different categories of campaigns based on campaign name (e.g. Brand, Competitor)
• It adjusts bids based on recent cost per conversion

Requirements

Setup

• User must define logic in the code for the bid adjustments

Report

• See the code below for the required columns in the report

Customization

• Adjust logic to meet your business needs